{"id":41446,"date":"2025-10-22T10:37:17","date_gmt":"2025-10-22T08:37:17","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=244208"},"modified":"2025-10-23T09:31:43","modified_gmt":"2025-10-23T07:31:43","slug":"oniwa-erste-non-profit-marketingagentur-der-schweiz-startet-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2025-10-22\/oniwa-erste-non-profit-marketingagentur-der-schweiz-startet-in-zuerich\/","title":{"rendered":"Oniwa: Switzerland's first non-profit marketing agency launches in Zurich"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68f090eb-0ef4-8332-87af-9a73156a0139-0\" data-testid=\"conversation-turn-48\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"82695d3d-7a03-4ee6-b41a-505dc58bc38e\" data-message-model-slug=\"gpt-5\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\r\n<p data-start=\"537\" data-end=\"977\"><img class=\"alignnone size-full wp-image-244205\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu.jpg 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-600x412.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-1024x702.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-768x527.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-255x175.jpg 255w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-510x350.jpg 510w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-1000x686.jpg 1000w\" alt=\"\" width=\"1200\" height=\"823\" \/><\/p>\r\n<p data-start=\"537\" data-end=\"977\">Oniwa versteht sich nicht als klassische Agentur, sondern als gemeinn\u00fctziger Verein und kollektive Bewegung f\u00fcr verantwortungsvolle Kommunikation. Gearbeitet wird ausschliesslich kostendeckend oder pro bono, etwa f\u00fcr NGOs, NPOs, soziale Initiativen und Unternehmen mit \u00f6kologischem oder gesellschaftlichem Zweck. \u201eWir wollen zeigen, dass professionelles Marketing kein Privileg grosser Budgets sein muss\u201c, sagt Mitgr\u00fcnder Obiegbu.<\/p>\r\n<p data-start=\"979\" data-end=\"1263\">Das Leistungsangebot umfasst Social-Media-Marketing, Spendenkampagnen, Markenkommunikation sowie Events und Stunts. Ein Netzwerk von Expert:innen aus Strategie, Design und Digital unterst\u00fctzt die Projekte \u2013 viele von ihnen mit Erfahrung aus internationalen Agenturen und Marken.<\/p>\r\n<p data-start=\"1265\" data-end=\"1578\">Finanziert wird Oniwa \u00fcber klassische Auftr\u00e4ge, Spenden und F\u00f6rderbeitr\u00e4ge. Zus\u00e4tzlich k\u00f6nnen Fachleute aus der Branche freiwillige Arbeitszeit spenden, um gemeinn\u00fctzige Projekte zu unterst\u00fctzen. So soll langfristig ein Modell entstehen, das professionelle Kommunikation auch ohne Gewinnorientierung erm\u00f6glicht.<\/p>\r\n<p data-start=\"1580\" data-end=\"1806\">Erste Gespr\u00e4che mit potenziellen Partnerorganisationen laufen bereits. F\u00fcr Co-Gr\u00fcnderin Lara Zanetti ist klar: \u00abWir m\u00f6chten Haltung in die Kommunikationswelt bringen \u2013 mit Ideen, die wirken, aber nicht verkaufen m\u00fcssen.\u00bb<\/p>\r\n<hr \/>\r\n<p data-start=\"1808\" data-end=\"1873\" data-is-last-node=\"\" data-is-only-node=\"\">Weitere Informationen unter <a class=\"decorated-link\" href=\"https:\/\/www.oniwa.ch\/\" rel=\"noopener\" data-start=\"1836\" data-end=\"1872\">www.oniwa.ch<\/a>.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div>\r\n<div class=\"mt-3 w-full empty:hidden\">\r\n<div class=\"text-center\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\">\u00a0<\/div>","protected":false},"excerpt":{"rendered":"<p>Oniwa is the first non-profit marketing agency in Switzerland to launch in Zurich. The creative minds behind the project are Clement Obiegbu (formerly Heimat Berlin, TBWA\\Z\u00fcrich) and Lara Zanetti, former Marketing Manager at Zurich start-up Chimpy. Their goal: to rethink marketing and advertising ethically - regardless of profit expectations.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Oniwa","_yoast_wpseo_metadesc":"Mit Oniwa startet in Z\u00fcrich die erste Non-Profit-Marketingagentur der Schweiz. Ziel: Marketing und Werbung ethisch neu denken.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,4343,5620],"class_list":["post-41446","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-markom","tag-oniwa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oniwa: Erste Non-Profit-Marketingagentur der Schweiz startet in Z\u00fcrich - Organisator<\/title>\n<meta name=\"description\" content=\"Mit Oniwa startet in Z\u00fcrich die erste Non-Profit-Marketingagentur der Schweiz. 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