{"id":41582,"date":"2025-10-29T08:53:26","date_gmt":"2025-10-29T07:53:26","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=41582"},"modified":"2025-10-29T08:59:12","modified_gmt":"2025-10-29T07:59:12","slug":"von-enkeltauglichkeit-bis-zu-digitalen-models","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/sustainability\/2025-10-29\/von-enkeltauglichkeit-bis-zu-digitalen-models\/","title":{"rendered":"From suitability for grandchildren to digital models"},"content":{"rendered":"
\"\"
The second Greenovation Summit took place on October 23, 2025. (Image: Thomas Berner)<\/figcaption><\/figure>\n

For the second Greenovation Summit, the organizers were once again able to count on B\u00fchler AG's hospitality. Naturally, it was CEO Stefan Scheiber who got the guests in the mood for the conference. In his opening address, he looked back on a \u00abstormy summer\u00bb: on the one hand, the death of patron Urs B\u00fchler had to be mourned and the tariff increases for exports to the USA had to be acknowledged. On the other hand, the company was also able to celebrate the successful performance of apprentices at SwissSkills. Despite headwinds in terms of sustainability, B\u00fchler, as the global market leader in grain processing, wants to continue to take responsibility for climate protection and innovation, as Stefan Scheiber emphasized.<\/p>\n

Managing for grandchildren<\/strong><\/h3>\n

The program then began with a presentation by Pascal Loepfe-Br\u00fcgger, CEO of Appenzeller Alpenbitter AG. He replaced the term \u00absustainability\u00bb with \u00absuitability for grandchildren\u00bb. Because for him, responsible business means acting in a long-term and intergenerational manner. \u00abFor us, a quarter has 25 years, not three months,\u00bb says Loepfe-Br\u00fcgger. With projects such as a new high-bay warehouse made from the company's own wood, which massively reduces transport routes, and a stable financial policy, he showed how ecological, social and economic thinking work together. Even during the pandemic, employees have been retained and trust has been strengthened - values that remain central to Loepfe-Br\u00fcgger.<\/p>\n

Marc Stoffel from 42 Hacks AG then presented innovative approaches to sustainable mobility. The start-up, which is organized as a cooperative, develops data-based solutions to optimize commuter traffic and enable companies such as B\u00fchler and Stadler to achieve climate-friendly mobility. Artificial intelligence analyzes movement data and shows how commutes can be made more efficient and environmentally friendly. The data shows that only a few large employers are responsible for the majority of commuter traffic. They therefore have a particularly large leverage effect when it comes to reducing traffic.<\/p>\n

\"\"
Presenter Mona Vetsch and Pascal Loepfe-Br\u00fcgger toast with Appenzeller Alpenbitter. (Picture: Thomas Berner)<\/figcaption><\/figure>\n

Innovation for a greener future<\/strong><\/h3>\n

In the Breakout Sessions<\/em> experts presented practical ideas: Ina Walthert from AMAG<\/em> explained the automotive company's path to climate neutrality by 2040, including through photovoltaics, battery recycling and bidirectional charging. Christian Locher from OST University of Applied Sciences promoted \u00abDesign for Sustainability\u00bb - a concept based on functional simplicity rather than short-lived styling. Martin Bachofner from the Pestalozzi Children's Foundation warned that social sustainability should not be neglected: Education and personal responsibility are key to a fair future.<\/p>\n

In the second part of the presentation, Sascha Rohner from FrugalTec AG presented a resource-saving solution to the looming global food crisis with his vertical farming concept. Modular, recyclable systems are designed to save water, energy and space - true to the motto: \u00abCreate more value with fewer resources.\u00bb He drew a comparison: 8500 plants grown with vertical farming require around 17,000 liters of water per year and 20 m2 of space. Cultivated conventionally, these plants would require around 700 m2 of space and use 170,000 liters of water per year. Despite the obvious advantages of vertical farming, Sascha Rohner says it is currently difficult to find investors to scale the business effectively.<\/p>\n

Finally, Andrea Riege, co-founder of AI-COM.ch<\/em>, gave insights into the future of the AI-supported creative industry. Her example of a digital model illustrated how artificial intelligence is increasingly merging real work and digital identities. It is now possible to create a \u00abdigital twin\u00bb of a real model that can be used anywhere in the world for realistic fashion shoots. According to Andrea Riege, the computing power required for this is also ecologically disproportionate to the cost of a \u00abreal\u00bb shoot.<\/p>\n

\"\"
The company Matica AG was honored with the Greenovation Award in the \u201eProducts\u201c category. (Image: Thomas Berner)<\/figcaption><\/figure>\n

Greenovation Award as the final point<\/strong><\/h3>\n

The Summit ended with the presentation of the Greenovation Awards to particularly innovative companies. The awards went to Matica AG for the development of a Storage solution for solar energy<\/a> (\u00abProducts\u00bb category), Skat Consulting in the \u00abServices\u00bb category and the aforementioned 42 Hacks in the \u00abProjects\u00bb category. Both the organizer Galledia Event AG and moderator Mona Vetsch emphasized the practical nature of the event: the aim was not only to inspire, but also to implement concrete ideas for a grandchildren-friendly economy and a future worth living.<\/p>\n

More information: Greenovation Summit<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

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