{"id":41945,"date":"2025-11-12T09:44:05","date_gmt":"2025-11-12T08:44:05","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=245719"},"modified":"2025-11-12T14:09:32","modified_gmt":"2025-11-12T13:09:32","slug":"employer-branding-von-sayhey-authentisches-storytelling-mit-faces-of-metro","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/human-resources\/2025-11-12\/employer-branding-von-sayhey-authentisches-storytelling-mit-faces-of-metro\/","title":{"rendered":"Employer branding from Sayhey: Authentic storytelling with \u00abFaces of Metro\u00bb"},"content":{"rendered":"<div data-olk-copy-source=\"MessageBody\">\r\n<div style=\"padding: 66.68% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Faces Of Metro\" src=\"https:\/\/player.vimeo.com\/video\/1132737512?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\r\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\r\n<\/div>\r\n<div>Real people, real stories, real brand: the film focuses on the employees of Metro Boutique - from apprentices to store managers. Shot in a raw industrial hall, it creates an aesthetic that combines fashion and authenticity. \u00abFaces of Metro\u00bb combines honest voices, palpable energy and a modern visual language - raw, stylish and with a touch of retro charm.<\/div>\r\n<div>\u00abEmployer branding is often confused with boring advertising,\u00bb says Svenja Tschannen, Creative Director at Sayhey. \u00abBut it's about much more than that: people today want to feel who is behind a brand - and whether they fit in. This is precisely why employer branding is so important - it shows what a brand really stands for - how it thinks, how it feels, how it works. With \u00abFaces of Metro\u00bb, we wanted to capture exactly this feeling - genuine, lively and typically Metro Boutique.\u00bb<\/div>\r\n<div>\u00a0<\/div>\r\n<h3><b>Courage, personality and cohesion<\/b><\/h3>\r\n<div>The film shows what modern employer branding can look like: bold, human and visually striking. Instead of typical recruiting aesthetics, images are created that convey attitude, diversity and cohesion. \u00abIt was important for us to show that Metro Boutique is a place where people with personality can go their own way,\u201c says Kevin Brunner, Marketing Manager at Metro Boutique AG. \u00abOur employees bring the brand to life - and that's exactly the feeling we wanted to convey in the film: honest, full of energy and close to the people.\u00bb<\/div>\r\n<div>\u00a0<\/div>\r\n<div>The Faces of Metro employer branding video can be seen on the Metro Boutique careers page and social media channels.\r\n<hr \/>\r\n<p><strong>Responsible at Sayhey:<\/strong> Svenja Tschannen (Creative Director). <strong>Responsible at Metro Boutique:<\/strong> Kevin Brunner (Marketing Manager).<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With the new employer branding film \u00abFaces of Metro\u00bb, the Biel agency Sayhey, together with Metro Boutique, shows how authentic storytelling works in employer branding today.<\/p>","protected":false},"author":8,"featured_media":41952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Employer Branding","_yoast_wpseo_metadesc":"Die Agentur Sayhey und Metro Boutique zeigen, wie authentisches Storytelling im Employer Branding heute funktioniert.","articlekey":"","footnotes":""},"categories":[579],"tags":[172,254,4343,5675,5676],"class_list":["post-41945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources","tag-employer-branding","tag-hrm","tag-markom","tag-metro-boutique","tag-sayhey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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