{"id":4386,"date":"2018-10-16T08:51:20","date_gmt":"2018-10-16T06:51:20","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=4386"},"modified":"2018-10-16T08:51:20","modified_gmt":"2018-10-16T06:51:20","slug":"jugendliche-erwarten-von-einem-job-nicht-mehr-nur-karriere-und-geld","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/human-resources\/hrm\/2018-10-16\/jugendliche-erwarten-von-einem-job-nicht-mehr-nur-karriere-und-geld\/","title":{"rendered":"Young people no longer expect a job to be all about career and money"},"content":{"rendered":"
\"\"
Young people can no longer be wowed with careers and money. (Image: jim & jim)<\/figcaption><\/figure>\n

The study \"Young Swiss 2018\" explores the question of how the working world of tomorrow must be designed in order to reach, attract and retain young workers in the long term. To answer this question, the research team of the\u00a0Next Gen Marketing Agency jim & jim<\/a>\u00a0together with the German youth researcher Simon Schnetzer, surveyed a total of 2,691 adolescents and young adults aged 14 to 35 in German-speaking Switzerland online and in personal interviews about their living and working environments, and analyzed the results in a scientifically sound manner.<\/p>\n

Social media and smartphones promote pressure to perform and superficiality<\/strong><\/h2>\n

Generations Y and Z are characterized, among other things, by the fact that they are constantly online and on many different channels - and are critical of this state of affairs themselves. Most of the young people surveyed admit that social media and smartphones promote pressure to perform and superficiality.<\/p>\n

The younger generation is therefore no longer prepared to give in unthinkingly to the pressure to perform of their time. While their predecessor generations still followed rigid career models, the younger generations no longer find performance and career primarily desirable. What is important to them above all is family cohesion, friendship and health.<\/p>\n

The Next Gen Motivation Killers on the Job<\/strong><\/h2>\n

Generations Y and Z cannot be satisfied in the long term with money, status, a well-known brand and opportunities for promotion. What is important above all is a good work-life balance, flexibility in the job and a positive working atmosphere. Employers must actively cater to all these needs of the younger generation and develop strategies not only to attract young talent, but also to retain it. This requires new approaches in HR and recruiting, but also a rethink among managers. Here, understanding for the mindset of the Next Gen must be created in order to be able to create a productive cooperation between the generations. With regard to digital communication channels, employers also need to be aware of the target-group-specific channels and provide them with relevant content. Here, the study provides information about the channels on which the young target group is online, searches for jobs and how they perceive companies' social media presences.<\/p>\n

Value profiles enable the perfect match between companies and the Next Gen<\/strong><\/h2>\n

The study offers marketing and employer branding specialists a practical tool: A total of five \"young talent\" types (see image above) help companies find talents matching the company profile on the relevant channels and address those talents who fit the company profile perfectly. In this way, employers can ultimately reach not only the best, but also the right talents, win them over and retain them in the long term.<\/p>\n

The \"Young Swiss 2018\" study can be downloaded at www.jungeschweizer.ch<\/a> be acquired.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Die Studie \u00abJunge Schweizer 2018\u00bb\u00a0geht der Frage nach, wie die Arbeitswelt von morgen gestaltet sein muss, um junge Arbeitskr\u00e4fte zu erreichen, f\u00fcr sich zu gewinnen und langfristig zu binden. Um diese Frage zu beantworten, hat das Research Team der\u00a0Next Gen Marketing Agentur jim & jim\u00a0zusammen mit dem deutschen Jugendforscher Simon Schnetzer insgesamt 2\u2018691 Jugendliche und […]<\/p>\n","protected":false},"author":4,"featured_media":4387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jugendliche","_yoast_wpseo_metadesc":"Jugendliche und junge Erwachsene erwarten von ihren k\u00fcnftigen Arbeitgebern mehr als ein angemessenes Gehalt und gute Aufstiegsm\u00f6glichkeiten.","articlekey":"","footnotes":""},"categories":[26],"tags":[51,254,407,459],"class_list":["post-4386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hrm","tag-arbeitsplatzgestaltung","tag-hrm","tag-recruiting","tag-studie"],"acf":[],"yoast_head":"\nJugendliche erwarten von einem Job nicht mehr nur Karriere und Geld - Organisator<\/title>\n<meta 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