{"id":46650,"date":"2026-03-26T12:07:39","date_gmt":"2026-03-26T11:07:39","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=253046"},"modified":"2026-03-26T14:52:49","modified_gmt":"2026-03-26T13:52:49","slug":"pr-trendmonitor-2026-jobunsicherheit-in-der-kommunikationsbranche-nimmt-zu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/human-resources\/2026-03-26\/pr-trendmonitor-2026-jobunsicherheit-in-der-kommunikationsbranche-nimmt-zu\/","title":{"rendered":"PR Trend Monitor 2026: Job insecurity in the communications industry on the rise"},"content":{"rendered":"
\"PR\r\n
PR mood barometer 2026: Uncertainty is growing (source: zvg)<\/figcaption>\r\n<\/figure>\r\n

The first cracks are appearing in the foundations of the PR industry. Although the majority of communication professionals still feel secure in their job, uncertainty is growing noticeably. The main reason for this is the tense economic situation in the industry or at the employer. This is also reflected in communication budgets: almost half of those surveyed expect communication budgets to shrink significantly in the current year. At the same time, over a third expect 2026 to be a better year professionally. This is the result of the latest PR Trend Monitor<\/a> by the dpa subsidiary News Aktuell and P.E.R. Agency. 302 PR specialists and managers from Switzerland and Germany took part in the survey.<\/p>\r\n

Job insecurity is increasing significantly<\/h3>\r\n

The vast majority of PR professionals (71%) continue to see their job as very secure or secure. However, this is significantly less than in the previous year: in 2025, this figure was 81%. At the same time, uncertainty is growing: as many as 24% of respondents stated that they consider their current job to be very insecure or insecure. In comparison: in 2025, only 14% considered their job to be at risk.<\/p>\r\n

Tense economic situation and cost-cutting measures have an impact<\/h3>\r\n

The economic situation is by far the most frequently cited reason for job insecurity - whether in the industry in general or at the respective employer (63%). However, budget cuts or cost-cutting measures (44%) and restructuring (42%) also contribute to PR professionals feeling increasingly insecure.<\/p>\r\n

29% observe a decline in the importance of communication in their company and 25% estimate that outsourcing measures - including with the help of AI tools - could jeopardize their job. In addition, 23 percent are convinced that parts of their area of responsibility could be replaced by AI. 11% fear that their temporary or project-based employment relationship is at risk.<\/p>\r\n

In contrast, those with permanent positions or many years of service feel secure: when asked why they consider their current job to be secure, 66% give this reason. A further 58 percent believe that their area of work is strategically important for the company. A good two-fifths (42 percent) rely on a continuously evolving work profile.<\/p>\r\n

Additional reasons for a very secure feeling are the economic stability of the employer (37%), the limited automation of tasks (34%) and the increased importance of media work due to AI and disinformation (24%). 19 percent of those who rate their job as secure also consider their industry to be crisis-resistant.<\/p>\r\n

Communication budgets remain under pressure<\/h3>\r\n

Once again this year, there is little growth in communication budgets: only 15% of PR professionals from companies and agencies expect budgets to increase significantly. Over a third (37%) of those surveyed expect it to remain unchanged compared to the previous year. However, almost half - and therefore the vast majority (47%) - expect the communications budget to shrink significantly.<\/p>\r\n

84% of communicators cite company-wide cost-cutting measures as the most common reason for the falling budget. This is followed at a considerable distance by budget shifts to other areas of the company (37%), increased efficiency through technical aids such as AI systems (35%) and investments in more cost-effective communication channels (28%). 24% state that they have a lower need for external PR support.<\/p>\r\n

The following factors were mentioned less frequently: insufficient measurability of PR (16 percent), reduced importance of communication (12 percent) and a reduction in communication activities due to a lower need for communication (5 percent).<\/p>\r\n

Optimistic view of business development<\/h3>\r\n

Despite growing uncertainty and shrinking budgets, the majority of respondents are optimistic about the 2026 financial year. Just under a third rate the general business development of their own company as very or fairly good (31%), while the majority (41%) rate it as satisfactory. This contrasts with just under a quarter (24%) who anticipate very or somewhat poor business development.<\/p>\r\n

Positive career prospects<\/h3>\r\n

Personal career prospects are also predominantly viewed optimistically: 36% assume that their professional situation will definitely or rather improve in 2026. 34% do not expect any changes. In comparison, 22% believe that their job prospects will be somewhat worse and 7% even clearly worse.<\/p>\r\n

About the PR Trend Monitor<\/h3>\r\n

The PR Trend Monitor is an online survey conducted by the dpa subsidiary News Aktuell and the communications agency P.E.R. Agency. Communications professionals from companies, organizations and PR agencies in Switzerland and Germany are surveyed on a regular basis. The survey results provide well-founded insights into trends, challenges and developments that are emerging in the communications industry. The studies have been published for over 20 years and have established themselves as an important indicator for the PR industry. This year's online survey took place in February 2026.<\/p>","protected":false},"excerpt":{"rendered":"

Uncertainty among PR professionals is growing noticeably: almost half expect communication budgets to shrink and as many as 24 percent consider their job to be insecure. These are the findings of the latest PR trend monitor by News Aktuell and P.E.R. Agency, in which 302 communications professionals from Switzerland and Germany took part.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kommunikationsbranche","_yoast_wpseo_metadesc":"Die Unsicherheit in der Kommunikationsbranche w\u00e4chst sp\u00fcrbar: Viele rechnen mit schrumpfenden Kommunikationsbudgets und Job-Abbau.","articlekey":"","footnotes":""},"categories":[579],"tags":[254,5927,4343,4823],"class_list":["post-46650","post","type-post","status-publish","format-standard","hentry","category-human-resources","tag-hrm","tag-kommunikationsbranche","tag-markom","tag-pr"],"acf":[],"yoast_head":"\nPR-Trendmonitor 2026: Jobunsicherheit in der Kommunikationsbranche nimmt zu - Organisator<\/title>\n<meta name=\"description\" content=\"Die Unsicherheit in der Kommunikationsbranche w\u00e4chst sp\u00fcrbar: Viele rechnen mit schrumpfenden Kommunikationsbudgets und Job-Abbau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/human-resources\/2026-03-26\/pr-trendmonitor-2026-jobunsicherheit-in-der-kommunikationsbranche-nimmt-zu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR-Trendmonitor 2026: Jobunsicherheit in der Kommunikationsbranche nimmt zu - 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