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In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: \u00abThe Exponential Society\u00bb, \u00abDigital Colonialism\u00bb, \u00abBecome a Growth Architect\u00bb, \u00abThe Transformation Formula\u00bb.<\/p>\r\n
The exponential society<\/strong><\/p>\r\n From the end of growth to the stabilization of the world.<\/p>\r\n Emanuel Deutschmann<\/p>\r\n Publisher: Suhrkamp<\/p>\r\n Publication year: 2025<\/p>\r\n Pages: 442<\/p>\r\n ISBN: 9783518432235<\/p>\r\n Higher, faster, further: it goes without saying that this will not work forever on a planet with finite resources. Nevertheless, humanity has turned a blind eye for far too long and now seems to be heading almost unchecked towards disaster. But all is not yet lost. Emanuel Deutschmann is confident that there is a way out. He not only analyzes the current exponential developments with clear-sightedness, but also shows ways to break them and find new stability. Most of these are well known - it is only the implementation that is lacking. Deutschmann's book is therefore less of a concrete guide and more of an urgently needed call.<\/p>\r\n getAbstract rating: 9<\/p>\r\n Qualities:<\/p>\r\n <\/p>\r\n Digital colonialism<\/strong><\/p>\r\n How tech companies and major powers are dividing up the world.<\/p>\r\n Sven Hilbig and Ingo Dachwitz<\/p>\r\n Publisher: C. H. Beck<\/p>\r\n Publication year: 2025<\/p>\r\n Pages: 351<\/p>\r\n ISBN: 9783406823022<\/p>\r\n For decades, we have been told about digitalization as a story of pure progress - as a succession of ingenious inventions, clean technologies and constant simplifications. However, this is only one side of the coin. What is ignored is who makes this progress possible and what costs it causes elsewhere. The authors describe a world in which purchasing power, private provision and comfortable living conditions in the global North are based on the exploitation of people and nature in the global South. Anyone who no longer wants to turn a blind eye to this will find this a necessary, sobering read.<\/p>\r\n getAbstract rating: 9<\/p>\r\n Qualities:<\/p>\r\n <\/p>\r\n Become a growth architect<\/strong><\/p>\r\n Measure customer needs, generate growth.<\/p>\r\n Yann Wermuth and Beat Walther<\/p>\r\n Publisher: Versus<\/p>\r\n Publication year: 2026<\/p>\r\n Pages: 159<\/p>\r\n ISBN: 9783039093649<\/p>\r\n This book is a sharp reckoning with the technological megalomania in many companies, which annoys customers and burns through budgets. In line with the motto \u201eStop selling products - start doing jobs!\u201c, Yann Wermuth and Beat Walther provide a counter-proposal to the widespread innovation processes in companies: namely a system that replaces gut feeling and technology orientation with data-supported determination of customer needs. At times redundant, the book is a plea for radical relevance to the customer - and thus for successful growth.<\/p>\r\n <\/p>\r\n getAbstract rating: 8<\/p>\r\n Qualities:<\/p>\r\n The transformation formula<\/strong><\/p>\r\n How people and organizations grow successfully.<\/p>\r\n Tim Komkowski, Benedikt Viedenz, Nicole Davila, Thomas Niggemeier and Jiju Antony<\/p>\r\n Publisher: Wiley-VCH<\/p>\r\n Publication year: 2026<\/p>\r\n Pages: 240<\/p>\r\n ISBN: 9783527512478<\/p>\r\n According to the authors of this book, transformation is no longer a project with an end date for companies, but a strategic long-term requirement. Based on this insight and on a study of over 500 experts, they have developed a model that understands transformation as an organizational capability with seven components. Even if the arguments in the individual chapters are similar and the text could be tighter, a coherent overall picture emerges that brings together topics such as agility, governance and culture.<\/p>\r\n getAbstract rating: 7<\/p>\r\n Qualities:<\/p>\r\n <\/p>","protected":false},"excerpt":{"rendered":" Technological upheavals, global power shifts and the limits to growth are presenting the economy and society with new, complex challenges. Well-founded analyses, critical perspectives and concrete approaches for sustainable action are in demand. We present four current books that shed light on the key developments of our time - from exponential growth and digital power structures to customer-centric thinking and sustainable transformation. They offer guidance for anyone who not only wants to understand change, but also actively shape it.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"Vier B\u00fccher, die zentrale Entwicklungen unserer Zeit beleuchten \u2013 von exponentiellem Wachstum bis hin zu nachhaltiger Transformation.","articlekey":"","footnotes":""},"categories":[30],"tags":[95,335,4343],"class_list":["post-46963","post","type-post","status-publish","format-standard","hentry","category-weiterbildung","tag-buchtipps","tag-management-und-unternehmensfuehrung","tag-markom"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/04\/Die-Exponentialgesellschaft.jpeg\")
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