{"id":4870,"date":"2019-02-13T11:01:40","date_gmt":"2019-02-13T10:01:40","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=4870"},"modified":"2019-02-13T11:01:40","modified_gmt":"2019-02-13T10:01:40","slug":"die-zehn-groessten-fehler-beim-employer-branding","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2019-02-13\/die-zehn-groessten-fehler-beim-employer-branding\/","title":{"rendered":"The ten biggest mistakes in employer branding"},"content":{"rendered":"
\"\"
So f\u00e4hrst du Employer Branding sicher gegen die Wand\": The dpa subsidiary news aktuell and Faktenkontor show in an infographic which mistakes companies should avoid when developing an employer brand. (Image: obs\/news aktuell<\/a>l (Switzerland) AG\/Sebastian K\u00f6nnicke)<\/figcaption><\/figure>\n

In order to win over applicants, it is no longer enough to present the economic success of a company. Future employees are interested in what is offered to them apart from sales figures. This also includes a positive reputation as an employer, as employees find out about a company on various platforms.<\/p>\n

Satisfied employees as a goal<\/h2>\n

Companies should also not neglect networking, because contacting potential applicants at an early stage facilitates future recruiting. Keeping an eye on employer rankings on job portals is also a must, as this allows companies to see whether their external image is changing.<\/p>\n

Last but not least, employee satisfaction is one of the key objectives in developing a strong employer brand. Because if they like their job, they can act as ambassadors for the company and communicate their liking for their workplace to the outside world. The channels for this vary: among friends and family, on social media, or in business networks.<\/p>\n

How to drive employer branding safely against the wall<\/h2>\n

The dpa subsidiary news aktuell and Faktenkontor show what companies should avoid when developing an employer brand:<\/p>\n

    \n
  1. The intern does employer branding. Bosses have more important things to do.<\/li>\n
  2. What do we offer potential employees? Uh... We don't know ourselves. No one has ever thought about that before.<\/li>\n
  3. As an employer, we are interchangeable. So what?! An employer brand with a strong profile is completely overrated.<\/li>\n
  4. Promising much, keeping little. Once the new employees are here, we no longer have to keep our promises.<\/li>\n
  5. We don't care about bad reputations. Anyone who doesn't come to us because of our bad reputation doesn't fit in anyway.<\/li>\n
  6. Top positions in employer rankings are only for nerds. We don't need any additional arguments for applicants that we're great.<\/li>\n
  7. Employee satisfaction is a nice luxury. Worrying about satisfied employees only distracts from our performance standards.<\/li>\n
  8. Networking is only for HR professionals who don't have a hairdresser to talk to. Establishing contacts with applicants at an early stage? Much too time-consuming!<\/li>\n
  9. The best way is printed job ads. Digital channels are newfangled nonsense!<\/li>\n
  10. Once the employer branding budget is spent, it's gone. We don't even measure the strength of the employer brand. That only leads to unnecessarily high expectations on the part of the bosses.<\/li>\n<\/ol>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Um Bewerber f\u00fcr sich zu gewinnen, reicht es nicht mehr aus, den wirtschaftlichen Erfolg eines Unternehmens zu pr\u00e4sentieren. Zuk\u00fcnftige Mitarbeiter interessieren sich daf\u00fcr, was ihnen abseits von Umsatzzahlen geboten wird. Dazu geh\u00f6rt auch eine positive Reputation als Arbeitgeber, da sich Arbeitnehmer auf verschiedenen Plattformen \u00fcber ein Unternehmen informieren. Zufriedene Mitarbeitende als Ziel Unternehmen sollten ausserdem […]<\/p>\n","protected":false},"author":4,"featured_media":4871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Employer Branding","_yoast_wpseo_metadesc":"Das eigene Image nicht zur Chefsache machen - das ist nur einer von vielen Fehlern, die Unternehmen beim Employer Branding machen k\u00f6nnen.","articlekey":"","footnotes":""},"categories":[28],"tags":[254,335,339,407],"class_list":["post-4870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-hrm","tag-management-und-unternehmensfuehrung","tag-marketing","tag-recruiting"],"acf":[],"yoast_head":"\nDie zehn gr\u00f6ssten Fehler beim Employer Branding - Organisator<\/title>\n<meta name=\"description\" content=\"Das eigene Image nicht zur Chefsache machen - das ist nur einer von vielen Fehlern, die Unternehmen beim Employer Branding machen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/management\/2019-02-13\/die-zehn-groessten-fehler-beim-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die zehn gr\u00f6ssten Fehler beim Employer Branding\" \/>\n<meta property=\"og:description\" content=\"Das eigene Image nicht zur Chefsache machen - 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