{"id":5494,"date":"2019-07-02T15:10:08","date_gmt":"2019-07-02T13:10:08","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=5494"},"modified":"2019-07-02T15:10:08","modified_gmt":"2019-07-02T13:10:08","slug":"generalversammlung-der-unabhaengigen-schuhhaendler-weichen-stellen-statt-weichen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2019-07-02\/generalversammlung-der-unabhaengigen-schuhhaendler-weichen-stellen-statt-weichen\/","title":{"rendered":"General Assembly of Independent Shoe Retailers: Setting the Course Instead of Giving Way"},"content":{"rendered":"
\"\"
Members of ZUSA, the trade association of independent shoe retailers, followed the administration's motions. (Image: Fabrice M\u00fcller)<\/figcaption><\/figure>\n

Do we want to give way - or set a course? This is a legitimate question in view of current market developments, noted Christoph Romang, President of ZUSA Independent Shoe Retailers, in his review of the year. \"We are confronted with various challenges such as digitalization, new market structures and changing customer behavior. We have decided to set a course and work around the obstacles to remain financially stable and independent in the future.\"<\/p>\n

Sales psychology: the first impression counts<\/h2>\n

That is why ZUSA consciously invests in the training of its members. Sales psychology, for example, is an important success factor in sales. That's why ZUSA is offering its member stores a one-day workshop with trainer Christine Meyer-Keller on four different dates in the fourth quarter of 2019. \"We want to provide valuable impulses, for example, on first impressions in the store, on the topic of clarity and confidence in dealing with customers, or on how to conduct conversations,\" ZUSA Managing Director Hansj\u00f6rg Egli promoted this new training offer, emphasizing that stores can use this knowledge to set themselves apart from their competitors.<\/p>\n

Digitization and marketing<\/h2>\n

How can Facebook and Instagram be used successfully for your own business? And how effective is your own website? This is the topic of another digitally oriented training offer for ZUSA members. In a personal training session, they will receive practical advice on how to present themselves in the social media. In addition, the websites of member companies will be assessed. \"This new marketing package includes numerous other tools, including Facebook- and Instagram-enabled material with which course participants can professionalize their advertising and PR activities,\" said Hansj\u00f6rg Egli.<\/p>\n

\"\"
Hansj\u00f6rg Egli, Managing Director of ZUSA, informed about the upcoming activities around marketing and training. (Image: Fabrice M\u00fcller)<\/figcaption><\/figure>\n

In the marketing area, ZUSA is launching its own men's shoe brochure \"Casual\" in view of the spring-summer fashion 2020. As Hansj\u00f6rg Egli informed, all potential men's shoe suppliers are to be won over for cooperation and cost sharing. According to Hansj\u00f6rg Egli, ZUSA has created the necessary technical basis for even more efficient cooperation with suppliers and digital data exchange. Members can obtain additional information directly from the ZUSA office.<\/p>\n

From succession planning to trend information<\/h2>\n

Further topics to be included in the training program in the near future are succession planning, occupational pension plans and the organization of deputies. The tried and tested ZUSA specialist course, an important component of apprenticeship training, will also be held this year in the usual framework with the existing team of lecturers. In September 2019, the trend information as of fall\/winter 2019 with Marlies Brogli is again on the program.<\/p>\n

Christoph Romang resigns as president<\/h2>\n
\"\"
ZUSA President Christoph Romang steps down as long-time president. (Image: Fabrice M\u00fcller)<\/figcaption><\/figure>\n

Major personnel changes are imminent in the administration of the ZUSA Cooperative. The long-time president Christoph Romang is stepping down after his 12-year term as chairman and a total of 15 years as a member of the administration. He was honored with great applause at the general assembly for his calm, level-headed and professional way of leading the ZUSA ship. Willy Gwerder, also a long-time member of the administration, was elected as his successor. With Sonja Morger there is another departure at the top of ZUSA. Among other things, she has been involved with topics related to social media and digitalization. The general assembly elected Erika Barth as her successor. Furthermore, Samuel Schneider, whose father Ueli was on the ZUSA board for several years, was also elected to the administration. All other members of the administration stood for re-election. Esther Albiez will take over the office of Vice President.<\/p>\n

www.zusa.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Wollen wir weichen \u2013 oder Weichen stellen? Dies sei angesichts der aktuellen Marktentwicklung eine berechtigte Frage, stellte Christoph Romang, Pr\u00e4sident der ZUSA Unabh\u00e4ngige Schuhh\u00e4ndler, in seinem Jahresr\u00fcckblick fest. \u00abWir sehen uns mit diversen Herausforderungen wie etwa der Digitalisierung, neuen Marktstrukturen und einem ver\u00e4nderten Kundenverhalten konfrontiert. Wir haben uns entschieden, Weichen zu stellen und die Hindernisse […]<\/p>\n","protected":false},"author":4,"featured_media":5495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schuhh\u00e4ndler","_yoast_wpseo_metadesc":"Die 63. 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