{"id":6840,"date":"2020-06-18T16:43:25","date_gmt":"2020-06-18T14:43:25","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6840"},"modified":"2020-06-18T16:43:25","modified_gmt":"2020-06-18T14:43:25","slug":"neue-ecommerce-funktionen-zur-digitalen-transformation-fuer-kmu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2020-06-18\/neue-ecommerce-funktionen-zur-digitalen-transformation-fuer-kmu\/","title":{"rendered":"New eCommerce digital transformation capabilities for SMEs"},"content":{"rendered":"
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Lightspeed launches new eCommerce capabilities and omnichannel solutions for SMBs. (Image: Lightspeed)<\/figcaption><\/figure>\n

With the economy reopening after the lockdown, many businesses are facing new realities. For example, commerce is shifting toward fast and efficient online shopping and personalized experiences for limited-time store visits. With this in mind, Lightspeed has enhanced its eCommerce onboarding process with 24\/7 customer service for new and existing merchants, supporting increased customer requests and volumes as they move online and integrating the latest features into their operations. Recent additions include Live Preview themes, which allow merchants to test the look and feel of their online store before it effectively goes live, and Multi-Location Inventory. This gives SMEs the ability to show their customers inventory availability for all warehouse locations online, so no sale is missed. Merchants can also take advantage of a variety of extensions available in the app store that work seamlessly with the multi-channel and multi-currency system, opening up a new world of sales opportunities.<\/p>\n

Efficiency increased thanks to omnichannel solution<\/h2>\n

One of the first to use Lightspeed's new functionalities is Daniel Bischoff from Enchant\u00e9 Concept in Inwil. \"Lightspeed was one of the first providers in Switzerland to offer an Omni solution,\" he says. \"So we were one of the first Swiss customers to apply the omni solution for our stores & webshop. Lightspeed's omnichannel solution has extremely increased our sales capabilities and efficiency.\" In fact, Lightspeed saw a 400 percent increase in eCommerce volume processed by its retailers in April 2020 compared to February. This clearly demonstrates that retailers who deployed Lightspeed's eCommerce solution to support their online business were able to quickly adapt to changing consumer behavior during and after the COVID-19 pandemic.<\/p>\n

Further eCommerce functions in the pipeline<\/h2>\n

The following digital tools will also be available for Lightspeed users in the near future:<\/p>\n