{"id":6910,"date":"2020-07-02T19:26:49","date_gmt":"2020-07-02T17:26:49","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6910"},"modified":"2020-07-02T19:26:49","modified_gmt":"2020-07-02T17:26:49","slug":"das-schweizer-startup-caru-treibt-den-vorgezogenen-b2c-markteintritt-voran","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2020-07-02\/das-schweizer-startup-caru-treibt-den-vorgezogenen-b2c-markteintritt-voran\/","title":{"rendered":"Swiss startup CARU pushes ahead with early B2C market entry"},"content":{"rendered":"<figure id=\"attachment_6911\" aria-describedby=\"caption-attachment-6911\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6911\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Das-Schweizer-Startup-CARU-treibt-den-vorgezogenen-B2C-Markteintritt-voran_Organisator.jpg\" alt=\"\" width=\"680\" height=\"372\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Das-Schweizer-Startup-CARU-treibt-den-vorgezogenen-B2C-Markteintritt-voran_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Das-Schweizer-Startup-CARU-treibt-den-vorgezogenen-B2C-Markteintritt-voran_Organisator-16x9.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Das-Schweizer-Startup-CARU-treibt-den-vorgezogenen-B2C-Markteintritt-voran_Organisator-320x175.jpg 320w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Das-Schweizer-Startup-CARU-treibt-den-vorgezogenen-B2C-Markteintritt-voran_Organisator-640x350.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Das-Schweizer-Startup-CARU-treibt-den-vorgezogenen-B2C-Markteintritt-voran_Organisator-300x164.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-6911\" class=\"wp-caption-text\">With a financial injection to accelerate B2C market entry: the voice-controlled emergency call solution CARU, the \"digital roommate\" for seniors. (Image: caruhome.com)<\/figcaption><\/figure>\n<p>Despite the Corona pandemic, young Swiss companies are enjoying stable interest from investors. And the start-up scene also seems to be doing well again, as shown by the <a href=\"https:\/\/www.organisator.ch\/wiederanstieg-der-firmengruendungen-im-juni\/\">recent numbers of start-ups<\/a> show. The current global pandemic therefore presents many challenges, but also opportunities. This is particularly evident in the field of AgeTech solutions. This is where the young company CARU is active and has developed a \"digital roommate\" for the older generation. This is now also to be launched on the market for private customers in Switzerland - 6 months earlier than planned.<\/p>\n<h2>Existing and new investors convinced<\/h2>\n<p>CARU was not only able to increase the capital of existing investors. Despite - or perhaps because of - the current situation, the company was also able to attract new investors. \"The positive response in the B2B market over the last 2 years, the fast development cycles, and the determined early B2C market entry this spring have confirmed to me: The company will have a positive, sustainable and scalable impact on our aging society,\" says Erich Mosset, co-owner and board member of RONDA and investor in CARU.<\/p>\n<h2>Grandma and Grandpa's Digital Roommate<\/h2>\n<p>CARU is operated via simple voice commands or touch. In an emergency, all it takes is a \"Help - Help!\" to be connected to the family by phone via loudspeaker. Everyday matters can be shared easily and at any time of the day or night as a voice message - by the family via smartphone and by grandma and grandpa via CARU. Connected to the power grid, the device connects to the mobile network via the integrated SIM card. The family configures the rest conveniently from home via an app.<\/p>\n<p><em>Source and further information: <a href=\"http:\/\/www.caruhome.com\/\">www.caruhome.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Trotz Corona-Pandemie d\u00fcrfen sich junge Schweizer Unternehmen \u00fcber stabiles Interesse von Investoren erfreuen. Und auch der Gr\u00fcnderszene scheint es wieder blendend zu gehen, wie die j\u00fcngsten Zahlen an Neugr\u00fcndungen zeigen. Die aktuelle globale Pandemie birgt neben vielen Herausforderungen also auch Chancen. Besonders zu sehen ist dies etwa im Bereich von AgeTech-L\u00f6sungen. Dort ist das junge [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B2C-Markteintritt","_yoast_wpseo_metadesc":"Das AgeTech Unternehmen CARU erh\u00e4lt eine Finanzierung von mehr 3 Millionen CHF. Damit treibt das Unternehmen den vorgezogenen B2C-Markteintritt voran.","articlekey":"","footnotes":""},"categories":[28],"tags":[203,451,492],"class_list":["post-6910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-finanzierung","tag-startups","tag-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das Schweizer Startup CARU treibt den vorgezogenen B2C-Markteintritt voran - Organisator<\/title>\n<meta name=\"description\" content=\"Das AgeTech Unternehmen CARU erh\u00e4lt eine Finanzierung von mehr 3 Millionen CHF. 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