{"id":6913,"date":"2020-07-03T09:45:18","date_gmt":"2020-07-03T07:45:18","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6913"},"modified":"2020-07-03T09:45:18","modified_gmt":"2020-07-03T07:45:18","slug":"kommunikation-und-marketing-neue-plattform-bietet-unterstuetzung-fuer-kleine-kmu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2020-07-03\/kommunikation-und-marketing-neue-plattform-bietet-unterstuetzung-fuer-kleine-kmu\/","title":{"rendered":"Communication and marketing: new platform offers support for small SMEs"},"content":{"rendered":"
\"\"
Tarcom is a new communication and marketing service for small SMEs. (Image: Screenshot www.tarcom.ch)<\/figcaption><\/figure>\n

Promoting basic understanding in the areas of communication and marketing is a key need of the smaller Swiss SME structures. The novel model Tarcom (stands for \"tarif commun\") aims to provide these companies and professional associations with a basic knowledge and skills in these areas. This at the transparent conditions of CHF 2\/minute and adapted to their needs.<\/p>\n

Empower SMEs better in communication and marketing<\/h2>\n

The empowerment, i.e. the know-how transfer of a basic knowledge and skills in matters of communication and marketing, is intended to allow smaller companies, which cannot devote the financial or time resources in this regard, to help themselves to identify their needs and thus increase their competitiveness. A better-informed business leader can better identify his or her own communication and marketing needs, help himself or herself with the most basic aspects of these areas, and, if necessary, bring in specialized consultants for larger projects in a goal-oriented manner. Bringing suppliers and buyers together should drive and optimize profitability on both sides. With the approach of CHF 2\/minute Tarcom signals that it charges transparently and in detail.<\/p>\n

Who is behind Tarcom<\/h2>\n

The first priority is to recruit the TARCOM expert pool with the aim of having a qualified network throughout Switzerland in the fall of 2020. The provider pool is made up of professionals with solid SME consulting experience in the areas of communication and marketing, who are flexible and mobile and who embrace the TARCOM rules and philosophy.<\/p>\n

Behind Tarcom are its initiator Suzanne Rouden (owner Rouden Communication Intelligence, Basel, and President of the Examination Commission of the Swiss PR Association pr suisse, LinkedIn), Corinne Druey (owner Syntagme, Lausanne and Head of Education, SAWI Group, Lausanne, LinkedIn) and Barbara Forster (owner Esprit Communications, Thun, and Head of Federal Examinations, Swiss PR Association pr suisse, LinkedIn). The steering team brings with it many years of broad industry experience in terms of SME consulting and continuing education with corresponding broad networking.<\/p>\n

Simple platform - but expandable<\/h2>\n

The structures of the new platform are to grow organically in line with market needs. The quality of its expert pool and the development of the interactive platform are thus in the foreground. Today, this platform consists of a simple but expandable website in German and French, with the aim of community building. The Italian site will be added as soon as the need from the Italian speaking market is confirmed.<\/p>\n

www.tarcom.ch<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die F\u00f6rderung des Grundverst\u00e4ndnisses in den Bereichen Kommunikation und Marketing ist ein zentrales Bed\u00fcrfnis der kleineren Schweizer KMU-Strukturen. Das neuartige Modell Tarcom (steht f\u00fcr „tarif commun“) will diesen Unternehmen und Berufsverb\u00e4nden ein Basiswissen und F\u00e4higkeiten in diesen Bereichen vermitteln. Dies zu den transparenten Konditionen von CHF 2\/Minute und auf ihre Bed\u00fcrfnisse angepasste Weise. KMU besser […]<\/p>\n","protected":false},"author":4,"featured_media":6914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kommunikation und Marketing","_yoast_wpseo_metadesc":"Die neue Dienstleistungs-Plattform Tarcom bietet kleinen Unternehmen die M\u00f6glichkeit, ihre Kenntnisse in Sachen Kommunikation und Marketing zu erweitern.","articlekey":"","footnotes":""},"categories":[29],"tags":[156,308,339,393],"class_list":["post-6913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digitalisierung","tag-kommunikation","tag-marketing","tag-produkte"],"acf":[],"yoast_head":"\nKommunikation und Marketing: Neue Plattform bietet Unterst\u00fctzung f\u00fcr kleine KMU - Organisator<\/title>\n<meta name=\"description\" content=\"Die neue Dienstleistungs-Plattform Tarcom bietet kleinen Unternehmen die M\u00f6glichkeit, ihre 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