{"id":6927,"date":"2020-07-10T10:03:43","date_gmt":"2020-07-10T08:03:43","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6927"},"modified":"2020-07-10T10:03:43","modified_gmt":"2020-07-10T08:03:43","slug":"wikipedia-pr-mit-welcher-strategie-fahren-unternehmen-am-besten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2020-07-10\/wikipedia-pr-mit-welcher-strategie-fahren-unternehmen-am-besten\/","title":{"rendered":"Wikipedia PR: Which strategy is best for companies?"},"content":{"rendered":"
\"\"
Even more important than the official rules are the unofficial customs on Wikipedia. (Image: Unsplash)<\/figcaption><\/figure>\n

\"Wikipedia holds quite a few pitfalls - that's why it's imperative to familiarize yourself with its encyclopedic nature,\" explains Markus Franz of PR agency Sucomo. \"For the German-language version alone, about a hundred and fifty guidelines apply, some of which contradict each other. A thorough familiarization determines the weal and woe of publishing new content - because that's the only way to prevent errors that lead to lasting skepticism among the community.\"<\/p>\n

Even more important than the official rules are the unofficial customs, which can only be learned step by step. \"Unfortunately, we experience it time and again that companies jeopardize the chance of an entry because they rush ahead with self-promotion or uncleanly prepared articles,\" explains Peter Montag, Wikipedia expert at Aufgesang. \"In doing so, they provoke immediate deletion - in the worst case, a less well-meaning administrator keeps an eye on the article. Then even professional service providers have a hard time intervening to help.\"<\/p>\n

\"Salami tactics\" are successful<\/strong><\/p>\n

After the Wikipedia relevance<\/a> has been clarified beyond doubt (if necessary via the Relevance check<\/a>), companies best proceed by creating a few-sentence mini-post - even Stub<\/a> called. The reason is simple: The critical community is inclined to suspect unauthorized PR in longer texts - therefore the chance of success for a mini-entry is much higher. Only when the rudimentary article has cleared the hurdle should companies get down to the further step-by-step elaboration.<\/p>\n

With a bit of luck, the stub will arouse the interest of other users - so that the new article is continuously expanded even without any significant input from the company itself. In addition, companies can do a lot to build trust by not only contributing to their own article, but also contributing to articles that relate to their area of expertise. Images and videos under a Wikipedia-compatible license can also help.<\/p>\n

Advice and support on all Wikipedia-related issues is provided by a free guide: <\/em>https:\/\/www.aufgesang.de\/wikipedia-leitfaden<\/em><\/a><\/p>\n

www.aufgesang.de<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u201eDie Wikipedia h\u00e4lt etliche Fallstricke bereit \u2013 daher ist es unbedingt erforderlich, sich mit dem enzyklop\u00e4dischen Charakter vertraut zu machen\u201c, erkl\u00e4rt Markus Franz von der PR-Agentur Sucomo. \u201eAllein f\u00fcr die deutschsprachige Version gelten etwa hundertf\u00fcnfzig Richtlinien, die sich teilweise widersprechen. Eine gr\u00fcndliche Einarbeitung entscheidet \u00fcber Wohl und Wehe bei der Ver\u00f6ffentlichung neuer Inhalte \u2013 denn […]<\/p>\n","protected":false},"author":5,"featured_media":6928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Wikipedia","_yoast_wpseo_metadesc":"Viele Unternehmen haben den besonderen Stellenwert der Wikipedia als Informationsquelle erkannt. 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