{"id":733,"date":"2016-09-23T16:33:47","date_gmt":"2016-09-23T14:33:47","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=733"},"modified":"2016-09-23T16:33:47","modified_gmt":"2016-09-23T14:33:47","slug":"kmu-digitale-champions","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2016-09-23\/kmu-digitale-champions\/","title":{"rendered":"SMEs - digital champions?"},"content":{"rendered":"
\"\"
Focus on internal processes: But digitization could offer SMEs much more. (Image: Fotolia.com)<\/figcaption><\/figure>\n

The degree of digitization of Swiss SMEs varies. The larger the company and the younger the management, the fitter the company is in the digital field. The industry is also a deciding factor: Companies from areas of activity such as telecommunications and media are - not surprisingly - leaders in digitization. 80 percent of respondents expect the market to change fundamentally as a result of digitization in the next five years. This is the result of a survey of 300 Swiss SMEs.<\/p>\n

Digital, but not everywhere<\/strong><\/p>\n

The companies surveyed focus on digitizing internal processes and on websites or e-commerce solutions. The customer and their experience are still rarely the focus: only 42 percent involve customers in their business processes. Companies that have opted for digital transformation now believe that the financial commitment has paid off.<\/p>\n

Making digitization a top priority<\/strong><\/p>\n

\"Success stories at homegrown companies show that digitization fundamentally changes a company. That's why the topic should be on the agenda of managing directors, CEOs and board members,\" emphasizes Patrick Warnking, Country Director of Google Switzerland. \"Human resources are among the most important success factors of digitalization. It needs people who translate what has been planned into their everyday lives,\" adds Holger Greif, Digital Transformation Leader at PwC Switzerland.<\/p>\n

Roadmap for champions<\/strong><\/p>\n

As a finding from the study, Norbert K\u00fchnis, Head of Family Businesses and SMEs, PwC Switzerland, recommends showing courage and observing one's own market closely: \"It often takes a courageous decision for a big step to succeed. I therefore advise Swiss SMEs to observe the market and see digital opportunities as opportunities. A champion uses digitization to expand the relationship with customers and to tackle customer needs in a spirited way.\"<\/p>\n

You can download the current SME study under this link http:\/\/www.pwc.ch\/de\/dienstleistungen\/consulting\/digital\/digitalisierung-wo-stehen-schweizer-kmu.html<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Der Digitalisierungsgrad von Schweizer KMU variiert. Je gr\u00f6sser das Unternehmen und je j\u00fcnger die Gesch\u00e4ftsleitung, desto fitter ist das Unternehmen im digitalen Bereich. Auch die Branche entscheidet mit: Unternehmen, die aus T\u00e4tigkeitsgebieten wie Telekommunikation und Medien kommen, sind \u2013 nicht \u00fcberraschend \u2013 f\u00fchrend in der Digitalisierung. 80 Prozent der Befragten erwarten, dass sich der Markt […]<\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digitale Champions","_yoast_wpseo_metadesc":"Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. Sie passen die gesamte Gesch\u00e4ftsstrategie dem digitalen Zeitalter an.","articlekey":"","footnotes":""},"categories":[28],"tags":[288,335],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-it-business-software","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"\nKMU \u2013 digitale Champions? - Organisator<\/title>\n<meta name=\"description\" content=\"Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. Sie passen die gesamte Gesch\u00e4ftsstrategie dem digitalen Zeitalter an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/management\/2016-09-23\/kmu-digitale-champions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KMU \u2013 digitale Champions?\" \/>\n<meta property=\"og:description\" content=\"Die Mehrheit der KMU konzentriert sich auf die Digitalisierung der internen Prozesse. Allerdings wird dieser Wandel noch weitgehend von Einzelpersonen gepr\u00e4gt. Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. Sie passen die gesamte Gesch\u00e4ftsstrategie dem digitalen Zeitalter an \u2013 unterstreicht eine Studie von PwC Schweiz, Google Switzerland GmbH und digitalswitzerland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/management\/2016-09-23\/kmu-digitale-champions\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-23T14:33:47+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/KMU-\u2013-digitale-Champions-organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\"},\"headline\":\"KMU \u2013 digitale Champions?\",\"datePublished\":\"2016-09-23T14:33:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/\"},\"wordCount\":332,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/KMU-\u2013-digitale-Champions-organisator.jpg\",\"keywords\":[\"IT & Business Software\",\"Management und Unternehmensf\u00fchrung\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/\",\"name\":\"KMU \u2013 digitale Champions? - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/KMU-\u2013-digitale-Champions-organisator.jpg\",\"datePublished\":\"2016-09-23T14:33:47+00:00\",\"description\":\"Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. Sie passen die gesamte Gesch\u00e4ftsstrategie dem digitalen Zeitalter an.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/KMU-\u2013-digitale-Champions-organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/KMU-\u2013-digitale-Champions-organisator.jpg\",\"width\":849,\"height\":566,\"caption\":\"Konzentration auf interne Prozesse: Doch die Digitalisierung k\u00f6nnte KMU noch viel mehr bieten. (Bild: Fotolia.com)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-23\\\/kmu-digitale-champions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KMU \u2013 digitale Champions?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.organisator.ch\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMEs - digital champions? - Organizer","description":"Digital \"champions\" declare transformation a top priority. They adapt the entire business strategy to the digital age.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/management\/2016-09-23\/kmu-digitale-champions\/","og_locale":"en_US","og_type":"article","og_title":"KMU \u2013 digitale Champions?","og_description":"Die Mehrheit der KMU konzentriert sich auf die Digitalisierung der internen Prozesse. Allerdings wird dieser Wandel noch weitgehend von Einzelpersonen gepr\u00e4gt. Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. Sie passen die gesamte Gesch\u00e4ftsstrategie dem digitalen Zeitalter an \u2013 unterstreicht eine Studie von PwC Schweiz, Google Switzerland GmbH und digitalswitzerland.","og_url":"https:\/\/www.organisator.ch\/en\/management\/2016-09-23\/kmu-digitale-champions\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2016-09-23T14:33:47+00:00","author":"admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/KMU-\u2013-digitale-Champions-organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/"},"author":{"name":"admin","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c"},"headline":"KMU \u2013 digitale Champions?","datePublished":"2016-09-23T14:33:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/"},"wordCount":332,"commentCount":0,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/KMU-\u2013-digitale-Champions-organisator.jpg","keywords":["IT & Business Software","Management und Unternehmensf\u00fchrung"],"articleSection":["MANAGEMENT"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/","url":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/","name":"SMEs - digital champions? - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/KMU-\u2013-digitale-Champions-organisator.jpg","datePublished":"2016-09-23T14:33:47+00:00","description":"Digital \"champions\" declare transformation a top priority. They adapt the entire business strategy to the digital age.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/KMU-\u2013-digitale-Champions-organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/KMU-\u2013-digitale-Champions-organisator.jpg","width":849,"height":566,"caption":"Konzentration auf interne Prozesse: Doch die Digitalisierung k\u00f6nnte KMU noch viel mehr bieten. (Bild: Fotolia.com)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/management\/2016-09-23\/kmu-digitale-champions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"KMU \u2013 digitale Champions?"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.organisator.ch"],"url":"https:\/\/www.organisator.ch\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media\/734"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}