{"id":7439,"date":"2020-12-10T10:06:43","date_gmt":"2020-12-10T09:06:43","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=7439"},"modified":"2020-12-10T10:06:43","modified_gmt":"2020-12-10T09:06:43","slug":"digitale-kanaele-unbedingt-ausbauen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/","title":{"rendered":"Digital channels must be expanded"},"content":{"rendered":"<figure id=\"attachment_7440\" aria-describedby=\"caption-attachment-7440\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7440\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\" alt=\"\" width=\"680\" height=\"456\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator-261x175.jpg 261w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator-522x350.jpg 522w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator-300x201.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-7440\" class=\"wp-caption-text\">Prof. Dr. Michael Grund of the HWZ: \"Customer experience is now recognized by all companies as a key success factor with rapidly growing importance.\" But at the same time, digital channels need to be further expanded. (Image: zVg \/ HWZ)<\/figcaption><\/figure>\n<p>Companies are theoretically aware of the importance of data collection, but find the practical quality and quantity of their data insufficient. In addition to product innovation and development, data mining has a central position in relation to the targeted optimization of the customer experience in 2021. This is highlighted by the CEX study conducted regularly by the HWZ since 2017, which examines the status of the topic of customer experience in Swiss companies.<\/p>\n<h2>Importance of customer experience increasingly recognized<\/h2>\n<p>\"Customer experience is now recognized by all companies as a key success factor with rapidly growing importance,\" emphasizes Prof. Dr. Michael Grund, Head of the Department of Marketing and Business Communications at the HWZ. 65% of the 229 participants from German- and French-speaking Switzerland who were surveyed in the study between June 29 and September 30 believe that the topic of customer experience has become significantly more important in their company compared to the previous year. The area that has developed the most during the Corona crisis is digitization, which is increasingly closely linked to customer experience. Eight out of ten companies consider customer experience to be very important, and the trend is rising.<\/p>\n<h2>Investment in digital channels necessary<\/h2>\n<p>\"Vision and leadership\" are important aspects for almost 60% when it comes to future-oriented improvement potential. Two-thirds of the companies surveyed plan to invest in customer experience in 2021. The three biggest challenges in German- and French-speaking Switzerland are: lack of IT solutions, lack of processes and competencies, and a transformation of the conservatively perceived corporate culture that is only just beginning.<\/p>\n<h2>Three focal points for 2021<\/h2>\n<p>Key aspects for 2021 on which the companies intend to focus mainly are as follows:<\/p>\n<ol>\n<li>Optimize digital channels: It should be possible to offer a homogeneous customer experience across all channels. The Corona crisis has massively reinforced this prioritization. Most companies plan to stabilize or increase their budgets for customer experience in 2021.<\/li>\n<li>Innovation and further development of products and services: Customer needs and wishes must be incorporated even more clearly, quickly and agilely into the development of new services and products.<\/li>\n<li>Analysis and knowledge of customer requirements: Collected customer data must be interpreted in a target group-specific manner and quickly incorporated into the development of services and products (customer management\/after sales).<\/li>\n<\/ol>\n<h2>Maturity level still far from top values<\/h2>\n<p>The implementation of this study is the result of a close collaboration between the HWZ Hochschule f\u00fcr Wirtschaft in Zurich and nexa Consulting. Compared to previous years, the study authors note that much consistency is evident despite the Corona pandemic. \"As in previous years, most companies assume that the importance of the topic of customer experience will continue to increase,\" the study states. And the authors go on to write: \"And also as before, most companies are of the opinion that their own efforts are also visibly and noticeably received or perceived by their customers. However, the self-assessment of the maturity level in terms of customer experience is still far from top values - this is also a parallel to previous years.\"<\/p>\n<p><em>Source and further information: <a href=\"http:\/\/www.fh-hwz.ch\">www.fh-hwz.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Unternehmen sind sich der Wichtigkeit von Datenerhebungen theoretisch bewusst, empfinden die praktische Qualit\u00e4t und Menge ihrer Daten aber als ungen\u00fcgend. Data-Mining hat, neben der Innovation und Entwicklung von Produkten, eine zentrale Position in Bezug auf die angestrebte Optimierung der Customer Experience 2021. Dies beleuchtet die seit 2017 regelm\u00e4ssig durchgef\u00fchrte CEX-Studie der HWZ, die den Stand [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digitale Kan\u00e4le","_yoast_wpseo_metadesc":"Die aktuelle CEX-Studie 2020 der HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.","articlekey":"","footnotes":""},"categories":[29],"tags":[139,156,339,459],"class_list":["post-7439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-experience","tag-digitalisierung","tag-marketing","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale Kan\u00e4le unbedingt ausbauen - Organisator<\/title>\n<meta name=\"description\" content=\"Die aktuelle CEX-Studie 2020 der HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Kan\u00e4le unbedingt ausbauen\" \/>\n<meta property=\"og:description\" content=\"Die aktuelle CEX-Studie 2020 der HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T09:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Digitale Kan\u00e4le unbedingt ausbauen\" \/>\n<meta name=\"twitter:description\" content=\"Die aktuelle #CEX-Studie 2020 der #HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Digitale Kan\u00e4le unbedingt ausbauen\",\"datePublished\":\"2020-12-10T09:06:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/\"},\"wordCount\":529,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\",\"keywords\":[\"Customer Experience\",\"Digitalisierung\",\"Marketing\",\"Studie\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/\",\"name\":\"Digitale Kan\u00e4le unbedingt ausbauen - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\",\"datePublished\":\"2020-12-10T09:06:43+00:00\",\"description\":\"Die aktuelle CEX-Studie 2020 der HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg\",\"width\":680,\"height\":456,\"caption\":\"Prof. Dr. Michael Grund von der HWZ: \u201eCustomer Experience ist heute bei allen Unternehmen als zentraler Erfolgsfaktor mit rasant wachsender Bedeutung erkannt.\\\" Doch gleichzeitig m\u00fcssen digitale Kan\u00e4le weiter ausgebaut werden. (Bild: zVg \\\/ HWZ)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-12-10\\\/digitale-kanaele-unbedingt-ausbauen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitale Kan\u00e4le unbedingt ausbauen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expand digital channels at all costs - Organizer","description":"The current CEX Study 2020 of the HWZ on the topic of customer experience confirms: Many SMEs are particularly challenged to expand digital channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/","og_locale":"en_US","og_type":"article","og_title":"Digitale Kan\u00e4le unbedingt ausbauen","og_description":"Die aktuelle CEX-Studie 2020 der HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.","og_url":"https:\/\/www.organisator.ch\/en\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2020-12-10T09:06:43+00:00","og_image":[{"width":680,"height":456,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg","type":"image\/jpeg"}],"author":"thomas.berner","twitter_card":"summary_large_image","twitter_title":"Digitale Kan\u00e4le unbedingt ausbauen","twitter_description":"Die aktuelle #CEX-Studie 2020 der #HWZ zum Thema Customer Experience best\u00e4tigt: Viele KMU sind besonders stark gefordert, um digitale Kan\u00e4le auszubauen.","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/"},"author":{"name":"thomas.berner","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e"},"headline":"Digitale Kan\u00e4le unbedingt ausbauen","datePublished":"2020-12-10T09:06:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/"},"wordCount":529,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg","keywords":["Customer Experience","Digitalisierung","Marketing","Studie"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/","url":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/","name":"Expand digital channels at all costs - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg","datePublished":"2020-12-10T09:06:43+00:00","description":"The current CEX Study 2020 of the HWZ on the topic of customer experience confirms: Many SMEs are particularly challenged to expand digital channels.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/12\/Digitale-Kanaele-unbedingt-ausbauen_Organisator.jpg","width":680,"height":456,"caption":"Prof. Dr. Michael Grund von der HWZ: \u201eCustomer Experience ist heute bei allen Unternehmen als zentraler Erfolgsfaktor mit rasant wachsender Bedeutung erkannt.\" Doch gleichzeitig m\u00fcssen digitale Kan\u00e4le weiter ausgebaut werden. (Bild: zVg \/ HWZ)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2020-12-10\/digitale-kanaele-unbedingt-ausbauen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Digitale Kan\u00e4le unbedingt ausbauen"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e","name":"thomas.berner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","caption":"thomas.berner"},"url":"https:\/\/www.organisator.ch\/en\/author\/thomas-berner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/7439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=7439"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/7439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media\/7440"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=7439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=7439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=7439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}