{"id":8006,"date":"2021-05-07T08:17:28","date_gmt":"2021-05-07T06:17:28","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8006"},"modified":"2021-05-07T08:17:28","modified_gmt":"2021-05-07T06:17:28","slug":"mit-chamaeleon-strategie-gegen-die-corona-krise","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2021-05-07\/mit-chamaeleon-strategie-gegen-die-corona-krise\/","title":{"rendered":"Using a chameleon strategy to counter the Corona crisis"},"content":{"rendered":"<figure id=\"attachment_8007\" aria-describedby=\"caption-attachment-8007\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8007\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"449\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-1_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-1_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-1_Organisator-265x175.jpg 265w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-1_Organisator-530x350.jpg 530w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-1_Organisator-300x198.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-8007\" class=\"wp-caption-text\">Being able to adapt to new situations again and again: That's what the chameleon strategy is all about. (Image: zVg \/ Approach Advertising)<\/figcaption><\/figure>\n<p>Since its foundation, Ansatz Werbung GmbH has been assisting SMEs in advertising-related matters. Then as now, the company offers effective advertising measures, from targeted marketing and consulting to the delivery of the street sign. The managing director is Hans J\u00fcrg Domenig. He has built up over 300 franchises in Germany, Austria and Switzerland. This is probably why he is described by Wikipedia as the \"franchise pioneer of Switzerland\". Today, he employs 10 people in his own business.<\/p>\n<h2>On the market for 30 years<\/h2>\n<p>This company has now existed for over 30 years. By constantly adapting to the spirit of the times and the political situation, Ansatz Werbung is in the black even in the crisis year 2020. In the beginning, Hans J\u00fcrg Domenig only sold advertising concepts for SMEs, which had previously been reserved for medium-sized and large companies. He soon expanded his range to include advertising technology, because the demand for this was particularly high among SMEs. This in turn gave rise to the franchise system, which developed from Switzerland via Germany to Austria.<\/p>\n<p>Even in the crisis triggered by Corona, the approach team quickly opened up a new line of business: printing masks. This new line of business enabled the company to generate 50% of its sales. However, this demand has also already started to decline again.<\/p>\n<h2>Always adapt: The chameleon strategy<\/h2>\n<p>That is why the next project of the company is called furniture foiling. As the Corona pandemic has been keeping people at home for over a year, the desire for a new environment is growing. However, the idea of sustainability makes a completely new furniture impossible. This is because the climate demonstrations are still stuck in people's minds, and the environmental issue and the climate crisis are also still present in the media. So the furniture has to continue to be used, but it's still boring. So what to do?<\/p>\n<figure id=\"attachment_8008\" aria-describedby=\"caption-attachment-8008\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8008\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"330\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-2_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-2_Organisator-16x8.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-2_Organisator-361x175.jpg 361w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Mit-Chamaeleon-Strategie-gegen-die-Corona-Krise-2_Organisator-300x146.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-8008\" class=\"wp-caption-text\">Even furniture that has become boring can always be transformed: Furniture foiling is Ansatz Werbung's new project. (Image: zVg \/ Ansatz Werbung)<\/figcaption><\/figure>\n<p>It was in this context that Hans J\u00fcrg Domenig's team came up with the idea of furniture foiling. If the existing furniture is newly covered with foil, they can be given a second life. The foil is durable, does not peel off or fade like paint, but it can also be changed at any time; an optimal solution, therefore. Once again, one has quickly and flexibly recognized a trend and is forming a new line of business. Always adapting: This is the chameleon strategy of the advertising approach.<\/p>\n<p><em>More information: <a href=\"http:\/\/www.ansatz.ch\">www.ansatz.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Ansatz Werbung GmbH steht seit ihrer Gr\u00fcndung KMU\u2019s in werbetechnischen Fragen zur Seite. Damals wie heute bietet das Unternehmen wirkungsvolle Werbemassnahmen, von zielgerichtetem Marketing \u00fcber Beratung bis zur Lieferung des Strassenstellers. Gesch\u00e4ftsf\u00fchrer ist Hans J\u00fcrg Domenig. Er hat \u00fcber 300 Franchisebetriebe in Deutschland, \u00d6sterreich und der Schweiz aufgebaut. Deshalb wohl wird er denn auch [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cham\u00e4leon-Strategie","_yoast_wpseo_metadesc":"Schnell und flexibel sich anpassen \u2013 das ist die Cham\u00e4leon-Strategie. Wie diese funktioniert, zeigt etwa die Ansatz Werbung GmbH in Bad Zurzach.","articlekey":"","footnotes":""},"categories":[29],"tags":[132,335,339,492],"class_list":["post-8006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-coronavirus","tag-management-und-unternehmensfuehrung","tag-marketing","tag-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit Cham\u00e4leon-Strategie gegen die Corona-Krise - Organisator<\/title>\n<meta name=\"description\" content=\"Schnell und flexibel sich anpassen \u2013 das ist die Cham\u00e4leon-Strategie. 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