{"id":834,"date":"2016-09-14T17:17:41","date_gmt":"2016-09-14T15:17:41","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=834"},"modified":"2016-09-14T17:17:41","modified_gmt":"2016-09-14T15:17:41","slug":"wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2016-09-14\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\/","title":{"rendered":"Business Forum 2016: The digital transformation reaches SMEs"},"content":{"rendered":"<figure id=\"attachment_858\" aria-describedby=\"caption-attachment-858\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-858\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator-262x175.jpg 262w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator-525x350.jpg 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-858\" class=\"wp-caption-text\">Much interest at the Business Forum 2016 at the FHNW Campus Olten (Photo: Michele Canonico).<\/figcaption><\/figure>\n<blockquote><p>No customer says no when they are part of the process.<\/p><\/blockquote>\n<p>The forum was opened by Prof. Dr. Ruedi N\u00fctzi, Director of the FHNW School of Business, who welcomed the approximately 250 participants in the packed auditorium of the FHNW Olten Campus and pointed out the 150-year success story of Swiss industry, which is now facing completely new challenges.<\/p>\n<p><strong>From Kodak to Instagram<\/strong><br \/>\nThe keynote speeches were given by Urs Rickenbacher, CEO of Lantal Textiles, and Roger W\u00fcthrich, Head of Digital Business at Swisscom. The latter went through the history of digitization in fast motion, starting in the 1950s. He showed how global megatrends combined with new business models are driving digitization and will soon also reach SMEs. Today, he said, it is primarily a matter of keeping an eye not only on competitors, but above all on new trends and opportunities for digital business models.<\/p>\n<p>In the following workshops, individual areas of digital transformation were addressed, such as financing options for SMEs, innovation in the context of Industry 4.0, the use of business software, cloud solutions, etc.<\/p>\n<p><strong>Trends in digital marketing<\/strong><br \/>\nSpecial attention was paid to aspects of digital marketing, from user experience to content marketing and the role of social media to automated marketing processes. All of this was always \"broken down\" to the financial possibilities of SMEs, i.e. cost-effective solutions were proposed that are also financially viable.<\/p>\n<p><strong>No customer says no when they are part of the process<\/strong><br \/>\nThe second keynote speech was given by Urs Rickenbacher, CEO of Lantal Textiles AG. The Langenthal-based company has a global market share of 65% in aircraft interiors (seats, curtains, etc.). In addition to various major airlines, its clientele also includes the American presidents (interior design of Air Force One).<\/p>\n<p>At Lantal, customers are involved in the process right from the start in the spirit of Industry 4.0: After an initial meeting, they are presented with equipment variants in an app, which they can then select and order directly online. In this way, they have an early influence on product design.<\/p>\n<p>You can find out more about events at the University of Applied Sciences Northwestern Switzerland FHNW at <a href=\"http:\/\/www.fhnw.ch\" target=\"_blank\" rel=\"noreferrer noopener\" data-cke-saved-href=\"http:\/\/www.fhnw.ch\">www.fhnw.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Kein Kunde sagt nein, wenn er Teil des Prozesses ist. Er\u00f6ffnet wurde das Forum durch Prof. Dr. Ruedi N\u00fctzi, Direktor der Hochschule f\u00fcr Wirtschaft FHNW, der die rund 250 Teilnehmenden in der vollbesetzten Aula das FHNW Campus Olten begr\u00fcsste und auf die 150-j\u00e4hrige Erfolgsgeschichte der Schweizer Industrie hinwies, die jetzt vor ganz neuen Herausforderungen stehe. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Wirtschaftsforum","_yoast_wpseo_metadesc":"Die vierte Durchf\u00fchrung des Wirtschaftsforums FHNW stiess wiederum auf grosses Interesse und war diesmal ganz dem Thema Digitalisierung gewidmet.","articlekey":"","footnotes":""},"categories":[28],"tags":[156,334,358],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-digitalisierung","tag-management","tag-nachhaltige-wirtschaft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wirtschaftsforum 2016: Die digitale Transformation erreicht die KMU - Organisator<\/title>\n<meta name=\"description\" content=\"Die vierte Durchf\u00fchrung des Wirtschaftsforums FHNW stiess wiederum auf grosses Interesse und war diesmal ganz dem Thema Digitalisierung gewidmet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/management\/2016-09-14\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wirtschaftsforum 2016: Die digitale Transformation erreicht die KMU\" \/>\n<meta property=\"og:description\" content=\"Die vierte Durchf\u00fchrung des Wirtschaftsforums FHNW stiess wiederum auf grosses Interesse und war diesmal ganz dem Thema Digitalisierung gewidmet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/management\/2016-09-14\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-14T15:17:41+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-14\\\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-14\\\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\"},\"headline\":\"Wirtschaftsforum 2016: Die digitale Transformation erreicht die KMU\",\"datePublished\":\"2016-09-14T15:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-14\\\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\\\/\"},\"wordCount\":378,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-14\\\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Wirtschaftsforum-2016-Die-digitale-Transformation-erreicht-die-KMU-organisator.jpg\",\"keywords\":[\"Digitalisierung\",\"Management\",\"Nachhaltige Wirtschaft\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-14\\\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-09-14\\\/wirtschaftsforum-2016-die-digitale-transformation-erreicht-die-kmu\\\/\",\"name\":\"Wirtschaftsforum 2016: Die digitale Transformation erreicht die KMU - 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