{"id":8412,"date":"2021-08-23T08:24:17","date_gmt":"2021-08-23T06:24:17","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8412"},"modified":"2021-08-23T08:24:17","modified_gmt":"2021-08-23T06:24:17","slug":"strategische-transformation-kmu-lassen-viele-potenziale-ungenutzt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2021-08-23\/strategische-transformation-kmu-lassen-viele-potenziale-ungenutzt\/","title":{"rendered":"Strategic transformation: SMEs leave much potential untapped"},"content":{"rendered":"
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SME strategies in the digital age: study reveals many untapped potentials for strategic transformation. (Image: Pixabay.com)<\/figcaption><\/figure>\n

The study \"Strategy development in the digital age\" - already the third Swiss study on digital transformation published by the FHNW - shows with over 1,800 participants that only half of SMEs (but more large companies) have a digital strategy. Many SMEs lack a formulated strategy that sets out the digital direction for the next few years. According to the head of the study, Prof. Dr. Marc K. Peter, this value is too low - especially in a highly competitive, global environment driven by new technologies.<\/p>\n

The need for strategic transformation<\/h2>\n

The study further shows that only half of Swiss SMEs conduct a market analysis at least once a year, and a quarter never do so. More than half of the SMEs assume that the corporate strategy will have to be adapted in the next two to three years due to the ongoing digital transformation. One-third of SMEs assume that competitors' digital strategies threaten their own business. This is also a high proportion of companies that feel threatened; and too small a proportion of companies that have a digital strategy.<\/p>\n

According to the authors, these study results demonstrate the need for strategic discussions, ideas and plans in Swiss companies. This is also indicated by the fact that just under half of Swiss SMEs have already modified their market or marketing positioning, at least in part, in the last two years.<\/p>\n

Key insights into strategy work in Swiss SMEs<\/h2>\n