{"id":8609,"date":"2019-12-09T15:12:58","date_gmt":"2019-12-09T14:12:58","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6128"},"modified":"2019-12-09T15:12:58","modified_gmt":"2019-12-09T14:12:58","slug":"customer-experience-customers-search-the-experience","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/","title":{"rendered":"Customer Experience: Customers are looking for the experience"},"content":{"rendered":"<figure id=\"attachment_6129\" aria-describedby=\"caption-attachment-6129\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6129\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/12\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg\" alt=\"\" width=\"680\" height=\"454\" \/><figcaption id=\"caption-attachment-6129\" class=\"wp-caption-text\">Prof. Dr. Michael Grund of the HWZ: \"The great discrepancy between the recognized importance of the topic of customer experience for one's own success and the weak assessment of one's own level of awareness is alarming. (Image: zVg)<\/figcaption><\/figure>\n<p>Dealing with the topic of \"customer experience\" is not new in the fields of marketing, sales, communication or CRM. Nevertheless, it seems difficult to translate theoretical knowledge into practical action concepts and to apply them in a customer-oriented manner. Customer Experience focuses on each individual customer and their needs. If a brand or a company is to become indispensable for customers in today's global competitive environment, its wishes and desires must be precisely addressed. Today, customers must become ambassadors of the brand, which is achieved by emotionally charging the brand worlds.<\/p>\n<h2>Hardly any change in awareness of customer experience<\/h2>\n<p>A new study by the HWZ provides initial answers to the current state. The fact that the importance of cultivated customer relationships is high and will continue to increase strongly in the near future is undisputed. Companies from various industries in D-CH and F-CH participated in the qualitative study. In 2019, there were a total of 201 companies. A real improvement in the design of the increasingly important of the customer experience is not observable since the first study of 2017 - on the contrary: In German-speaking Switzerland, the degree of awareness even declined.<\/p>\n<h2>Gap between knowledge and action<\/h2>\n<p>\"What is alarming is the large discrepancy between the recognized importance of the topic of customer experience for one's own success and the weak assessment of one's own level of awareness. Virtually all companies assume that the importance of customer experience is high and will continue to increase over the next three years. Nevertheless, the same companies certify themselves a maturity level of less than 50 out of 100 possible points,\" says Prof. Michael Grund, Head of Center for Marketing &amp; Sales HWZ. \"A change of perspective and a strong and systematic customer-centric orientation require a fundamental change in the company. It is therefore not surprising that 'company culture' is the main concern of companies; it has even gained importance over the years,\" adds Anne-Laure Vaudan, Managing Partner of nexa Consulting.<\/p>\n<h2>What do these results mean for 2020?<\/h2>\n<p>For the third year in a row, companies are putting data and technology at the center of their efforts to further develop the customer experience. The measures planned in 2020 confirm the challenges and the most important topics highlighted by the participants in the study. Consequently, the five most important measures for the next twelve months include process optimization, centralization and data use, strengthening corporate culture and developing digital channels.<\/p>\n<p><em>More information: <a href=\"http:\/\/www.fh-hwz.ch\">www.fh-hwz.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Auseinandersetzung mit dem Thema \u00abKundenerlebnis\u00bb ist nicht neu in den Bereichen Marketing, Sales, Kommunikation oder CRM. Trotzdem scheint es schwierig, das theoretische Wissen in praktische Handlungskonzepte umzusetzen und diese kundenbezogen anzuwenden. Customer Experience stellt jeden einzelnen Kunden und seine Bed\u00fcrfnisse in den Mittelpunkt. Auf seine W\u00fcnsche und Sehns\u00fcchte muss zielgenau eingegangen werden, wenn heute [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Customer Experience","_yoast_wpseo_metadesc":"Zum dritten Mal hat die HWZ Hochschule f\u00fcr Wirtschaft zusammen mit nexa Consulting eine Studie zum Thema Customer Experience durchgef\u00fchrt.","articlekey":"","footnotes":""},"categories":[29],"tags":[139,218,339,459],"class_list":["post-8609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-experience","tag-forschung","tag-marketing","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Experience: Kunden suchen das Erlebnis - Organisator<\/title>\n<meta name=\"description\" content=\"Zum dritten Mal hat die HWZ Hochschule f\u00fcr Wirtschaft zusammen mit nexa Consulting eine Studie zum Thema Customer Experience durchgef\u00fchrt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2019-12-09\/customer-experience-customers-search-the-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience: Kunden suchen das Erlebnis\" \/>\n<meta property=\"og:description\" content=\"Zum dritten Mal hat die HWZ Hochschule f\u00fcr Wirtschaft zusammen mit nexa Consulting eine Studie zum Thema Customer Experience durchgef\u00fchrt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/marketing\/2019-12-09\/customer-experience-customers-search-the-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-09T14:12:58+00:00\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#CustomerExperience: Kunden suchen das #Erlebnis\" \/>\n<meta name=\"twitter:description\" content=\"Zum dritten Mal hat die #HWZ Hochschule f\u00fcr Wirtschaft zusammen mit #nexa Consulting eine Studie zum Thema #CustomerExperience durchgef\u00fchrt.\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Customer Experience: Kunden suchen das Erlebnis\",\"datePublished\":\"2019-12-09T14:12:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg\",\"keywords\":[\"Customer Experience\",\"Forschung\",\"Marketing\",\"Studie\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/\",\"name\":\"Customer Experience: Kunden suchen das Erlebnis - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg\",\"datePublished\":\"2019-12-09T14:12:58+00:00\",\"description\":\"Zum dritten Mal hat die HWZ Hochschule f\u00fcr Wirtschaft zusammen mit nexa Consulting eine Studie zum Thema Customer Experience durchgef\u00fchrt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg\",\"width\":680,\"height\":454,\"caption\":\"Prof. Dr. Michael Grund von der HWZ: Erschreckend sei die grosse Diskrepanz zwischen der erkannten Bedeutung des Themas Customer Experience f\u00fcr den eigenen Erfolg und der schwachen Beurteilung des eigenen Sensibilisierungsgrades. (Bild: zVg)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-12-09\\\/customer-experience-kunden-suchen-das-erlebnis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Experience: Kunden suchen das Erlebnis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Experience: Customers are looking for the experience - Organizer","description":"For the third time, the HWZ Hochschule f\u00fcr Wirtschaft, together with nexa Consulting, conducted a study on the topic of customer experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/en\/marketing\/2019-12-09\/customer-experience-customers-search-the-experience\/","og_locale":"en_US","og_type":"article","og_title":"Customer Experience: Kunden suchen das Erlebnis","og_description":"Zum dritten Mal hat die HWZ Hochschule f\u00fcr Wirtschaft zusammen mit nexa Consulting eine Studie zum Thema Customer Experience durchgef\u00fchrt.","og_url":"https:\/\/www.organisator.ch\/en\/marketing\/2019-12-09\/customer-experience-customers-search-the-experience\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2019-12-09T14:12:58+00:00","author":"thomas.berner","twitter_card":"summary_large_image","twitter_title":"#CustomerExperience: Kunden suchen das #Erlebnis","twitter_description":"Zum dritten Mal hat die #HWZ Hochschule f\u00fcr Wirtschaft zusammen mit #nexa Consulting eine Studie zum Thema #CustomerExperience durchgef\u00fchrt.","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/"},"author":{"name":"thomas.berner","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e"},"headline":"Customer Experience: Kunden suchen das Erlebnis","datePublished":"2019-12-09T14:12:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/"},"wordCount":432,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/12\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg","keywords":["Customer Experience","Forschung","Marketing","Studie"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/","url":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/","name":"Customer Experience: Customers are looking for the experience - Organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/12\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg","datePublished":"2019-12-09T14:12:58+00:00","description":"For the third time, the HWZ Hochschule f\u00fcr Wirtschaft, together with nexa Consulting, conducted a study on the topic of customer experience.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/12\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/12\/Customer-Experience-Kunden-suchen-das-Erlebnis_Organisator.jpg","width":680,"height":454,"caption":"Prof. Dr. Michael Grund von der HWZ: Erschreckend sei die grosse Diskrepanz zwischen der erkannten Bedeutung des Themas Customer Experience f\u00fcr den eigenen Erfolg und der schwachen Beurteilung des eigenen Sensibilisierungsgrades. (Bild: zVg)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2019-12-09\/customer-experience-kunden-suchen-das-erlebnis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Customer Experience: Kunden suchen das Erlebnis"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e","name":"thomas.berner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","caption":"thomas.berner"},"url":"https:\/\/www.organisator.ch\/en\/author\/thomas-berner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/8609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=8609"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/8609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media\/8532"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=8609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=8609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=8609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}