{"id":985,"date":"2016-08-19T08:23:04","date_gmt":"2016-08-19T06:23:04","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=985"},"modified":"2016-08-19T08:23:04","modified_gmt":"2016-08-19T06:23:04","slug":"rausch-ag-kreuzlingen-regelt-nachfolge","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2016-08-19\/rausch-ag-kreuzlingen-regelt-nachfolge\/","title":{"rendered":"Rausch AG Kreuzlingen settles succession"},"content":{"rendered":"
\"\"
Marco Baumann hands over the management of Rausch AG Kreuzlingen to son Lucas Baumann. (Photo: obs\/Rausch AG Kreuzlingen\/Donato Caspari)<\/figcaption><\/figure>\n

Lucas Baumann, a federally certified business economist with a degree from the HTW University of Applied Sciences in Chur, will be the new CEO of the Kreuzlingen-based family business. He has been Head of Marketing and Communication at Rausch AG since 2012. In 2015, he successfully managed the product relaunch on the occasion of the company's 125th anniversary. Marco Baumann will remain with the company as a brand ambassador. He also remains Chairman of the Board of Directors, which also includes his two sons Lucas and Tom Baumann.<\/p>\n

The family business stands for quality, competence, safety and effectiveness. Strengths that remain the top priority for Lucas Baumann in order to continue serving customers who are enthusiastic about RAUSCH. \"Competence and herbal knowledge, experience and tradition meet new ideas and challenges. We are ready for the future without forgetting our past,\" says the new CEO. Lucas Baumann also says he intends to stick to the \"Made in Switzerland\" principle and keep the company's supply chain in Switzerland. Research, development, manufacturing, marketing and sales will remain at the parent company in Kreuzlingen, where the majority of the 164 employees work. From there, Rausch AG cosmetic products are sold in 27 countries worldwide. The company's distribution partner is the specialist retail trade, which is well versed in providing advice. In the highly competitive cosmetics market, Lucas Baumann wants to differentiate his natural products even more clearly from other suppliers and secure and purposefully expand the company with new strategies. The focus is on digitalization and on targeting a younger audience.<\/p>\n

www.rausch.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Lucas Baumann,\u00a0eidg. Dipl. Betriebs\u00f6konom mit einem Abschluss der Hochschule HTW in Chur,\u00a0wird neuer CEO des Kreuzlinger Familienunternehmens. Er\u00a0war bereits\u00a0von 2012 an als Leiter Marketing und Kommunikation bei Rausch AG\u00a0t\u00e4tig. 2015 steuerte er erfolgreich den Produkt-Relaunch anl\u00e4sslich des 125j\u00e4hrigen Firmenjubil\u00e4ums. Marco Baumann bleibt dem Unternehmen als Markenbotschafter erhalten. Er bleibt auch Pr\u00e4sident des Verwaltungsrates, dem ausserdem […]<\/p>\n","protected":false},"author":1,"featured_media":989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rausch AG","_yoast_wpseo_metadesc":"Im August zieht sich Marco Baumann (70) aus der operativen Leitung des Schweizer Kosmetik- und Pharmaunternehmens Rausch AG in Kreuzlingen zur\u00fcck.","articlekey":"","footnotes":""},"categories":[28],"tags":[335,492],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-management-und-unternehmensfuehrung","tag-unternehmen"],"acf":[],"yoast_head":"\nRausch AG Kreuzlingen regelt Nachfolge - Organisator<\/title>\n<meta name=\"description\" content=\"Im August zieht sich Marco Baumann (70) aus der operativen Leitung des Schweizer Kosmetik- und Pharmaunternehmens Rausch AG in Kreuzlingen zur\u00fcck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/management\/2016-08-19\/rausch-ag-kreuzlingen-regelt-nachfolge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rausch AG Kreuzlingen regelt Nachfolge\" \/>\n<meta property=\"og:description\" content=\"Im August zieht sich Marco Baumann (70) aus der operativen Leitung des Schweizer Kosmetik- und Pharmaunternehmens Rausch AG in Kreuzlingen zur\u00fcck. 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