{"id":991,"date":"2016-07-27T08:24:09","date_gmt":"2016-07-27T06:24:09","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=991"},"modified":"2016-07-27T08:24:09","modified_gmt":"2016-07-27T06:24:09","slug":"die-bedeutung-einer-kundenbefragung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/2016-07-27\/die-bedeutung-einer-kundenbefragung\/","title":{"rendered":"The importance of a customer survey"},"content":{"rendered":"
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Exposed businesses like hotels can't help but take the pulse of their customers. (Image: depositphotos)<\/figcaption><\/figure>\n

Hotels in particular should take the pulse of their customers. Satisfaction is relative. Exposed companies like hotels cannot avoid measuring satisfaction and at the same time taking measures against possible customer losses.In the digital age, positive reviews not only help to retain existing customers but also, perhaps even more importantly, to win customers.<\/p>\n

Therefore, business owners need to think about how to collect guest reviews as effectively as possible. Here we come to the actual topic, the customer survey.<\/p>\n

The right customer survey<\/strong><\/p>\n

In fact, with a well-designed customer survey, you can get a lot of feedback in a very short time on topics that are conducive to the company's success. Just don't be deterred, a successful customer survey is not witchcraft. Here we have compiled some important tips for successful customer surveys:<\/p>\n

What should my customer survey look like?<\/u><\/p>\n

The key to a successful customer survey is first to have a concrete idea of the answers you would like to get from your customers. It is equally important to formulate straightforward questions in simple language to be understood by the respondents. According to Guiseppe Rossi, an expert on the topic, Creating Customer Surveys, swapping out a single word can lead to a completely different survey result!<\/p>\n

For him, there are two main criteria to consider in order to get reliable results from customer surveys:<\/p>\n

1. accuracy<\/strong><\/p>\n

For the most accurate customer survey possible, you should<\/p>\n