{"id":10165,"date":"2020-03-18T11:57:52","date_gmt":"2020-03-18T10:57:52","guid":{"rendered":"https:\/\/www.umweltperspektiven.ch\/?p=2939"},"modified":"2024-11-07T05:56:20","modified_gmt":"2024-11-07T04:56:20","slug":"werde-buenzli-und-rette-die-welt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/allgemein\/2020-03-18\/werde-buenzli-und-rette-die-welt\/","title":{"rendered":"Devenez un p\u00e9on et sauvez le monde"},"content":{"rendered":"<div class=\"paragraph__text-23HSsHHfD6LPW2uE3vQpEI\">\n<div>\n<figure id=\"attachment_2941\" aria-describedby=\"caption-attachment-2941\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2941 size-medium\" src=\"\/\/www.umweltperspektiven.ch\/wp-content\/uploads\/2020\/03\/SwissRecycling_Bu\u2560\u00eanzli_F200_Auflo\u2560\u00easung_d_02.jpg\" alt=\"Devenez un p\u00e9on\" width=\"680\" height=\"509\" \/><figcaption id=\"caption-attachment-2941\" class=\"wp-caption-text\">Sur www.werde-b\u00fcnzli.ch, il est possible de se soumettre \u00e0 un test de p\u00e9kin. (Image : swissrecycling)<\/figcaption><\/figure><\/p>\n<p>Depuis une semaine environ, des affiches avec le message \"Deviens B\u00fcnzli\" et \"B\u00fcnzli sauve le monde\" sont placard\u00e9es dans toute la Suisse. L'organisation fa\u00eeti\u00e8re des syst\u00e8mes de recyclage suisses Swiss Recycling en est \u00e0 l'origine. La nouvelle campagne cross-m\u00e9diatique, qui comprend des affiches, la t\u00e9l\u00e9vision, des articles en ligne et les m\u00e9dias sociaux, vise \u00e0 montrer l'utilit\u00e9 du recyclage et \u00e0 confirmer un bon comportement - pour ne pas dire \"b\u00fcnzli\" - en mati\u00e8re de recyclage.<\/p>\n<p>\"M\u00eame si la Suisse fait partie des leaders europ\u00e9ens en mati\u00e8re de recyclage, il y a encore du potentiel\", explique Patrik Geisselhardt, directeur de Swiss Recycling. \"Un travail de sensibilisation continu est important pour inciter durablement encore plus de personnes \u00e0 recycler\".<\/p>\n<p><strong>Chanson recycl\u00e9e et r\u00e9alisation de haut niveau<\/strong><\/p>\n<p>Pour la campagne, le groupe suisse Baby Jail a aimablement mis \u00e0 disposition sa chanson \"Tubel Trophy\". Celle-ci a \u00e9t\u00e9 r\u00e9enregistr\u00e9e avec d'autres musiciens en collaboration avec HitMill et raconte d\u00e9sormais l'histoire d'un ignorant de la protection du climat qui croit toujours que le r\u00e9chauffement climatique est une \"fake news\".<\/p>\n<p>Le cin\u00e9aste et r\u00e9alisateur suisse Michael Steiner est responsable de la r\u00e9alisation du spot TV.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Swiss Recycling - &quot;B\u00fcnzli sauve le monde&quot; (2020) by Werbewoche\" width=\"768\" height=\"450\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F1010972590&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=768\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"paragraph__text-23HSsHHfD6LPW2uE3vQpEI\">\n<div>\n<p><strong>Page d'accueil B\u00fcnzli<\/strong><\/p>\n<p>Sur <a href=\"\/\/werde-buenzli.ch\/de\" target=\"_blank\" rel=\"noopener\">Deviens-b\u00fcnzli.ch<\/a> il est possible de se soumettre \u00e0 un test de comportement. Le test doit montrer de mani\u00e8re humoristique \u00e0 quel point son propre comportement de recyclage est prononc\u00e9 et comment on peut encore s'am\u00e9liorer. En outre, il est possible d'affirmer son appartenance \u00e0 la \"B\u00fcnzlitum\". En outre, la plate-forme est une place de march\u00e9 pour les produits de recyclage : On y trouve des fournisseurs et des produits de mat\u00e9riaux recycl\u00e9s et de mati\u00e8res recyclables. Les personnes int\u00e9ress\u00e9es peuvent rechercher des groupes de produits ou simplement faire d\u00e9filer le march\u00e9 et d\u00e9couvrir des entreprises et des produits. Pour acheter les produits, on est dirig\u00e9 vers le fournisseur via la place de march\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Gr\u00e2ce au recyclage : de l'\u00e9nergie r\u00e9sidentielle pour pr\u00e8s de 800 000 personnes\u00a0<\/strong><\/p>\n<p>La protection du climat \u00e0 l'\u00e9chelle mondiale est plus que jamais d'actualit\u00e9, notamment gr\u00e2ce \u00e0 Greta Thunberg et au mouvement de protection du climat \"Fridays for Future\". Un \u00e9cobilan permet de mettre en \u00e9vidence les avantages concrets des syst\u00e8mes de recyclage suisses : Le recyclage dans notre pays atteint un b\u00e9n\u00e9fice environnemental qui correspond aux besoins en \u00e9nergie de logement de 790`000 personnes - soit les habitants de Zurich, B\u00e2le, Berne et Lucerne r\u00e9unis. Swiss Recycling effectue un travail de sensibilisation, car le recyclage pr\u00e9serve les ressources, \u00e9conomise de l'\u00e9nergie, r\u00e9duit la pollution par le CO2 et cr\u00e9e des mati\u00e8res premi\u00e8res secondaires.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"600\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>\n<p><em>Le c\u00e9l\u00e8bre cin\u00e9aste suisse Michael Steiner a r\u00e9alis\u00e9 le spot TV.<\/em><\/p>\n<p><em>Aidez \u00e0 renforcer le comportement de recyclage en adoptant, partageant et diffusant le contenu le 18 mars lors de la \"Journ\u00e9e internationale du recyclage\".<\/em><\/p>\n<p><em>Nous vous souhaitons une passionnante immersion dans le monde de B\u00fcnzli.<\/em><br \/>\n<em>l'\u00e9quipe de Swiss Recycling<\/em><\/p>\n<p><a href=\"\/\/www.swissrecycling.ch\/swiss-recycling\/werde-buenzli\/\">http:\/\/www.swissrecycling.ch\/swiss-recycling\/werde-buenzli\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Seit rund einer Woche h\u00e4ngen in der ganzen Schweiz Plakate mit der Botschaft \u00abWerde B\u00fcnzli\u00bb und \u00abB\u00fcnzli retten die Welt\u00bb. Dahinter steckt die Dachorganisation der Schweizer Recycling-Systeme Swiss Recycling. Mit der neuen crossmedialen Kampagne, die Plakate, TV, Online und Social Media umfasst, soll der Nutzen des Recyclings aufgezeigt und gutes \u2013 um nicht zu sagen [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Werde B\u00fcnzli","_yoast_wpseo_metadesc":"P\u00fcnktlich zum \u00abInternationalen Tag des Recyclings\u00bb am 18. M\u00e4rz 2020 l\u00fcften wir das Geheimnis rund um die Teaser-Plakatkampagne","articlekey":"","footnotes":""},"categories":[1],"tags":[1438,293,1987,2273],"class_list":["post-10165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-internationaler-tag","tag-kampagne","tag-recycling","tag-swissrecycling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werde B\u00fcnzli und rette die Welt - Organisator<\/title>\n<meta name=\"description\" content=\"P\u00fcnktlich zum \u00abInternationalen Tag des Recyclings\u00bb am 18. 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