{"id":11107,"date":"2022-02-03T17:23:22","date_gmt":"2022-02-03T16:23:22","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=164933"},"modified":"2022-08-02T14:29:27","modified_gmt":"2022-08-02T12:29:27","slug":"vier-buecher-die-sie-interessieren-koennten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-164934 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/lesetipps-feb-22.jpg\" alt=\"Quatre livres\" width=\"1000\" height=\"518\" \/>Piratage d'\u00e9quipe en ligne<\/strong>\r\n\r\n<em>Impulsions et outils pour la collaboration en ligne. <\/em>\r\n<ul>\r\n \t<li>Auteur : Brigitte Berscheid et Kathrin Strehlau<\/li>\r\n \t<li>Maison d'\u00e9dition : managerSeminare Verlag, 2021<\/li>\r\n \t<li>Pages : 272<\/li>\r\n \t<li>ISBN : 9783958910980<\/li>\r\n<\/ul>\r\nLa collaboration en ligne \u00e0 partir d'un bureau \u00e0 domicile est efficace et permet de gagner du temps. Les possibilit\u00e9s num\u00e9riques pour les \u00e9quipes en ligne exigent toutefois des cadres et des collaborateurs qu'ils apprennent de nouvelles m\u00e9thodes de travail, de nouveaux processus et de nouvelles comp\u00e9tences. Ce livre explique en d\u00e9tail comment fonctionne la collaboration num\u00e9rique et quels sont les outils r\u00e9ellement n\u00e9cessaires. Il propose \u00e9galement des outils de travail \u00e0 t\u00e9l\u00e9charger ainsi qu'un aper\u00e7u et une \u00e9valuation de diff\u00e9rents programmes. Un guide pratique pour tous ceux qui souhaitent s'orienter sur le march\u00e9 inextricable des outils num\u00e9riques - clair et facile \u00e0 mettre en \u0153uvre.\r\n\r\n<img class=\"aligncenter wp-image-164936 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/online-teamhacks.jpg\" alt=\"Quatre livres\" width=\"943\" height=\"612\" \/>\r\n\r\n<strong>L'entreprise centr\u00e9e sur le client<\/strong>\r\n\r\n<em>Un manuel pratique. <\/em>\r\n<ul>\r\n \t<li>Auteur : Dirk Johannsen et Werner Katzengruber<\/li>\r\n \t<li>Maison d'\u00e9dition : Wiley-VCH, 2021<\/li>\r\n \t<li>Pages : 240<\/li>\r\n \t<li>ISBN : 9783527510894<\/li>\r\n<\/ul>\r\nAmazon et Apple montrent l'exemple : Avec des produits enti\u00e8rement adapt\u00e9s au client et \u00e0 ses souhaits et un excellent service, ils ont perfectionn\u00e9 le centrage sur le client. Ce manuel pratique est un guide utile pour ceux qui veulent faire de m\u00eame. Les auteurs expliquent en d\u00e9tail quelles strat\u00e9gies, quelles structures et quelle culture sont n\u00e9cessaires pour devenir vraiment centr\u00e9 sur le client. Malheureusement, ils sont trop avares d'exemples pratiques. Ceux-ci auraient rendu la mati\u00e8re plus digeste - tout \u00e0 fait dans l'int\u00e9r\u00eat du client, en l'occurrence du lecteur.\r\n\r\n<img class=\"aligncenter wp-image-164938 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/das-kundenzentrierte-unternehmen.jpg\" alt=\"Quatre livres\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Le sens est le nouveau marketing<\/strong>\r\n\r\n<em>Une source d'inspiration pour les marques, les organisations et les personnes qui cherchent \u00e0 donner un sens \u00e0 leur travail. <\/em>\r\n<ul>\r\n \t<li>Auteur : Yousef Hammoudah et Nico Zeh<\/li>\r\n \t<li>Maison d'\u00e9dition : Campus Verlag, 2021<\/li>\r\n \t<li>Pages : 256<\/li>\r\n \t<li>ISBN : 9783593514697<\/li>\r\n<\/ul>\r\nOubliez les instruments de marketing classiques, car ils ne fonctionnent plus, affirment Yousef Hammoudah et Nico Zeh. Selon eux, le secret de la r\u00e9ussite r\u00e9side dans une communication de marque durable, bas\u00e9e sur des valeurs. Pour cela, les deux auteurs ont d\u00e9velopp\u00e9 un mod\u00e8le qu'ils pr\u00e9sentent avec passion et euphorie. Le livre est parsem\u00e9 d'excursions dans les th\u00e9ories les plus diverses et plonge profond\u00e9ment dans la biographie des auteurs. Mais surtout, il suscite l'envie d'un marketing diff\u00e9rent qui contribue \u00e0 une soci\u00e9t\u00e9 ouverte, \u00e9quitable et durable.\r\n\r\n<strong><img class=\"aligncenter wp-image-164935 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/meaning-is-the-new-marketing.jpg\" alt=\"Quatre livres\" width=\"1200\" height=\"850\" \/>Organiser de mani\u00e8re post-bureaucratique<\/strong>\r\n\r\n<em>Formes et cons\u00e9quences des m\u00e9thodes de travail agiles. <\/em>\r\n<ul>\r\n \t<li>Auteur : Judith Muster, Finn-Rasmus Bull et Jens Kapitzky (\u00e9d.)<\/li>\r\n \t<li>Maison d'\u00e9dition : Vahlen Verlag, 2021<\/li>\r\n \t<li>Pages : 248<\/li>\r\n \t<li>ISBN : 9783800663767<\/li>\r\n<\/ul>\r\nLes approches de gestion dites post-bureaucratiques, telles que l'agilit\u00e9 ou Scrum, sont cens\u00e9es aider \u00e0 surmonter les probl\u00e8mes de bureaucraties et de hi\u00e9rarchies rigides. Ce recueil pr\u00e9sente les exp\u00e9riences de plusieurs entreprises avec des m\u00e9thodes post-bureaucratiques. Celles-ci sont souvent rel\u00e9gu\u00e9es au rang de \"modes de management\". Sur ce point, l'ouvrage va plus loin que d'autres en r\u00e9fl\u00e9chissant aux approches postbureaucratiques \u00e9galement d'un point de vue th\u00e9orique. La critique des modes de gestion exprim\u00e9e dans plusieurs contributions est particuli\u00e8rement int\u00e9ressante.<img class=\"aligncenter wp-image-164937 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/postbuerokratisches-organisieren.jpg\" alt=\"Quatre livres\" width=\"1200\" height=\"850\" \/>\r\n\r\nLe post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten-12\/\" rel=\"nofollow\">Quatre livres qui pourraient vous int\u00e9resser<\/a> appeared first on <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Semaine publicitaire m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>Online-Teamhacks Impulse und Tools f\u00fcr die Online-Zusammenarbeit. Autor: Brigitte Berscheid und Kathrin Strehlau Verlag: managerSeminare Verlag, 2021 Seiten: 272 ISBN: 9783958910980 Onlinezusammenarbeit aus dem Homeoffice ist effektiv und spart Zeit. Die digitalen M\u00f6glichkeiten f\u00fcr Onlineteams fordern allerdings von F\u00fchrungskr\u00e4ften und Mitarbeitenden, dass sie neue Arbeitsweisen, Prozesse und Kompetenzen erlernen. Das Buch erkl\u00e4rt in allen Einzelheiten, [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten-12\/\">Vier B\u00fccher, die Sie interessieren k\u00f6nnten<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen erneut vier neue B\u00fccher aus dem Marketingbereich vor. Diesmal: \u00abOnline-Teamhacks\u00bb, \u00abDas kundenzentrierte Unternehmen\u00bb, \u00abMeaning is the New Marketing\u00bb und \u00abPostb\u00fcrokratisches Organisieren\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[3273],"class_list":["post-11107","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-vier-buecher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen erneut vier neue B\u00fccher aus dem Marketingbereich vor. 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