{"id":11146,"date":"2022-02-09T15:43:05","date_gmt":"2022-02-09T14:43:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165179"},"modified":"2022-08-01T14:24:38","modified_gmt":"2022-08-01T12:24:38","slug":"rosarot-spannt-fuer-fairway-ein-dreieck-von-branding-sprache-und-usability","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-02-09\/rosarot-spannt-fuer-fairway-ein-dreieck-von-branding-sprache-und-usability\/","title":{"rendered":"Rosarot forme pour Fairway un triangle de branding, de langage et d'utilisabilit\u00e9"},"content":{"rendered":"<img class=\"aligncenter wp-image-165182 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059.jpg\" alt=\"Rose\" width=\"1200\" height=\"739\" \/>Le positionnement original du bureau multi-familial devait se refl\u00e9ter dans l'ensemble de l'image. L'agence Rosarot a donc cr\u00e9\u00e9 une nouvelle pr\u00e9sentation domin\u00e9e par l'originalit\u00e9 de la marque, du langage et de la convivialit\u00e9.\r\n<h3><strong>Le processus de branding comme base<\/strong><\/h3>\r\nDans le cadre d'un processus de branding structur\u00e9, Rosarot a soutenu Fairway pour le rebranding et la nouvelle marque. Une toute nouvelle identit\u00e9 visuelle a vu le jour et de nouvelles valeurs de marque ont \u00e9t\u00e9 cr\u00e9\u00e9es \u00e0 l'int\u00e9rieur avec une diff\u00e9renciation clairement d\u00e9finie.\r\n\r\nEn cons\u00e9quence, Rosarot a red\u00e9fini l'ensemble de l'architecture d'information du site Fwfo.ch et a con\u00e7u un design d'interaction qui doit \u00e0 la fois surprendre et prendre le client par la main. L'ergonomie du d\u00e9filement est bas\u00e9e sur une matrice qui donne une vue d'ensemble horizontalement et va en profondeur verticalement.\r\n\r\n\r\n\r\n<img class=\"aligncenter wp-image-165183 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059_1.jpg\" alt=\"Rose\" width=\"1200\" height=\"739\" \/>\r\n<h3><strong>La diff\u00e9rence pour attirer l'attention<\/strong><\/h3>\r\nL'univers des couleurs sur le site web doit d\u00e9j\u00e0 faire comprendre aux observateurs qu'il ne s'agit pas d'une entreprise financi\u00e8re classique. Les animations rafra\u00eechissantes accompagnent l'utilisateur et doivent maintenir l'attention \u00e0 un niveau \u00e9lev\u00e9 pendant toute la dur\u00e9e de la visite. Le branding autonome, associ\u00e9 \u00e0 un langage propre et \u00e0 une ergonomie matricielle intelligente, donne naissance \u00e0 un tout nouvel univers d'apparence, avec lequel la marque communique sa passion et son raffinement.\r\n\r\n\r\n\r\n<img class=\"aligncenter wp-image-165185 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059_3.jpg\" alt=\"Rose\" width=\"1200\" height=\"739\" \/> <img class=\"aligncenter wp-image-165184 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059_2.jpg\" alt=\"Rose\" width=\"1200\" height=\"739\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsable chez Fairway :<\/strong> Tamara Meili (chef de projet). <strong>Responsable chez Rosarot :<\/strong> Ren\u00e9 Karrer (directeur de la cr\u00e9ation), Bianca Berger (direction artistique), Marcela Narvaez (design graphique), Jonas Hartmann (design d'interaction), Nadine Ticozzelli (consulting), Andreas Steiner (directeur du contenu), Natasa Maricic (texte senior).","protected":false},"excerpt":{"rendered":"<p>Die eigenst\u00e4ndige Positionierung des Multi-Family-Offices sollte sich im gesamten Auftritt widerspiegeln. Somit erschuf die Agentur Rosarot einen Neuauftritt dominiert von Eigenst\u00e4ndigkeit bei Branding, Sprache und Usability. Branding-Prozess als Basis In einem strukturierten Branding-Prozess unterst\u00fctzte Rosarot Fairway zum Rebranding und zur neuen Marke. Dabei entstand ein komplett neues Erscheinungsbild, ausserdem wurden nach innen neue Markenwerte mit [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rosarot","_yoast_wpseo_metadesc":"F\u00fcr das Finanzunternehmen Fairway hat Rosarot ein f\u00fcr diesen Bereich un\u00fcbliches Erscheinungsbild geschaffen, das mittels seiner Andersartigkeit Aufmerksamkeit generieren soll.","articlekey":"","footnotes":""},"categories":[29],"tags":[2717,3226,2640],"class_list":["post-11146","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-branding","tag-fairway","tag-rosarot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosarot spannt f\u00fcr Fairway ein Dreieck von Branding, Sprache und Usability - 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