{"id":11745,"date":"2021-10-29T08:16:40","date_gmt":"2021-10-29T06:16:40","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8757"},"modified":"2021-10-29T08:16:40","modified_gmt":"2021-10-29T06:16:40","slug":"conferencearena-mice-branche-feiert-ihren-neustart","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2021-10-29\/conferencearena-mice-branche-feiert-ihren-neustart\/","title":{"rendered":"ConferenceArena : le secteur MICE f\u00eate son nouveau d\u00e9part"},"content":{"rendered":"<figure id=\"attachment_8758\" aria-describedby=\"caption-attachment-8758\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-1_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8758\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"455\" \/><\/a><figcaption id=\"caption-attachment-8758\" class=\"wp-caption-text\">L'animateur Sven Epiney salue le public de la branche MICE venu en nombre. (Image : zVg \/ ConferenceArena)<\/figcaption><\/figure>\n<p>La 9e \u00e9dition de ConferenceArena a \u00e9t\u00e9 pr\u00e9sent\u00e9e par le pays invit\u00e9, l'Italie, et s'est ainsi enrichie d'une perspective internationale. Repr\u00e9sent\u00e9 par l'Office national italien du tourisme (ENIT), le Convention Bureau Italia ainsi que les deux villes MICE de Milan et Rome, le pays h\u00f4te a montr\u00e9 \u00e0 quel point l'Italie s'est d\u00e9velopp\u00e9e rapidement en mati\u00e8re de MICE au cours des derni\u00e8res ann\u00e9es. Plus de 70 exposants renomm\u00e9s d'Autriche et de l'\u00e9tranger, dont le groupe Hilton Austria, se sont \u00e9galement pr\u00e9sent\u00e9s. Des spectacles comme la sculpture sur glace avec le champion d'Europe Toni Steininger ou des conf\u00e9rences de haut niveau - par exemple du traiteur olympique Ernst Seidl - ont \u00e9galement enthousiasm\u00e9 les visiteurs. \"La ConferenceArena de cette ann\u00e9e \u00e9tait incroyablement vari\u00e9e et il est agr\u00e9able de voir que le secteur MICE est de retour en force\", expliquent Martina M\u00fcller et Roger Schaer de la direction du salon.<\/p>\n<h2>Wolfgang Walter Wulle triomphe lors du deuxi\u00e8me Speakers Excellence Slam Swiss<\/h2>\n<p>Le deuxi\u00e8me Speakers Excellence Slam Swiss, organis\u00e9 dans le cadre de la ConferenceArena en collaboration avec la plus grande agence d'orateurs d'Europe \"Speakers Excellence\", promettait d'\u00eatre passionnant. 11 speakers de haut niveau se sont affront\u00e9s avec des impulsions de 7 minutes pour convaincre un jury de sp\u00e9cialistes et le public. C'est finalement Wolfang Walter Wulle qui a triomph\u00e9 et s'est assur\u00e9 la r\u00e9compense du jury avec son impulsion \"Les conflits sont des moteurs de croissance\". Le prix du public a \u00e9t\u00e9 remport\u00e9 par Yannick Zionel avec sa pr\u00e9sentation \"Control of your emotions = action\".<\/p>\n<figure id=\"attachment_8759\" aria-describedby=\"caption-attachment-8759\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-2_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8759\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"453\" \/><\/a><figcaption id=\"caption-attachment-8759\" class=\"wp-caption-text\">Table ronde avec le conseiller d'Etat Ernst Stocker (tout \u00e0 gauche). (Image : zVg \/ ConferenceArena)<\/figcaption><\/figure>\n<h2>Le conseiller d'\u00c9tat Ernst Stocker discute de l'avenir du secteur de l'\u00e9v\u00e9nementiel<\/h2>\n<p>Vieille normalit\u00e9 ou nouvelles opportunit\u00e9s ? Le secteur de l'\u00e9v\u00e9nementiel apr\u00e8s la pand\u00e9mie\". C'est sur ce th\u00e8me qu'un panel de haut niveau, anim\u00e9 par Sven Epiney, a discut\u00e9 des questions centrales pour l'avenir du monde MICE. Christoph Kamber, pr\u00e9sident de l'association EXPO EVENT, et Martin von Moos, pr\u00e9sident d'HotellerieSuisse Zurich et r\u00e9gions, ont donn\u00e9 un aper\u00e7u passionnant de la salle des machines de la branche \u00e9v\u00e9nementielle pendant la pand\u00e9mie. Ernst Stocker, conseiller d'Etat et chef de la direction des finances de Zurich, a mis en \u00e9vidence les \u00e9normes efforts financiers que le canton a d\u00e9j\u00e0 entrepris pour soutenir la branche. De plus, Christoph Lang, FRZ Flughafenregion Z\u00fcrich, a enrichi le podium avec sa perspective locale en tant que directeur du plus grand r\u00e9seau \u00e9conomique de Zurich. Conclusion : le secteur MICE se remet sur pied, mais il n'est pas encore sorti d'affaire. Pour cela, il faut aussi du courage et un soutien suppl\u00e9mentaire.<\/p>\n<h2>ConferenceArena d\u00e9sormais sous la direction de Bianca Markwalder<\/h2>\n<p>Par ailleurs, Bianca Markwalder, 28 ans, derni\u00e8rement directrice MICE &amp; Sales \u00e0 Arosa Tourismus, a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme successeur du directeur du salon Roger Schaer, qui \u00e9tait responsable de la ConferenceArena depuis 2018 en tant que directeur. \"Je me r\u00e9jouis beaucoup de relever ce grand d\u00e9fi et de conduire le salon vers son 10e anniversaire en 2022 et de continuer \u00e0 le d\u00e9velopper\", a d\u00e9clar\u00e9 Markwalder.<\/p>\n<p><a href=\"https:\/\/www.conferencearena.ch\/tickets\/\"><em>Plus d'informations<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die 9. Ausgabe der ConferenceArena wurde vom Gastland Italien pr\u00e4sentiert und damit um eine\u00a0internationale Perspektive erweitert. Vertreten durch die italienische Zentrale f\u00fcr Tourismus (ENIT), das Convention Bureau Italia sowie die beiden MICE-Cities Mailand und Rom zeigte das Gastland, wie rasant sich Italien in Sachen MICE in den vergangenen Jahren entwickelt hat. Weiter pr\u00e4sentierten sich \u00fcber [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"ConferenceArena","_yoast_wpseo_metadesc":"Pr\u00e4sentiert vom Gastland Italien vermochte die 9. Ausgabe der ConferenceArena rund 700 Fachbesucher vor Ort und online zu begeistern.","articlekey":"","footnotes":""},"categories":[29],"tags":[193,339,348],"class_list":["post-11745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fachkongressfachmesse","tag-marketing","tag-mice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ConferenceArena: MICE-Branche feiert ihren Neustart - Organisator<\/title>\n<meta name=\"description\" content=\"Pr\u00e4sentiert vom Gastland Italien vermochte die 9. 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