{"id":11755,"date":"2021-11-05T10:02:12","date_gmt":"2021-11-05T09:02:12","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8804"},"modified":"2021-11-05T10:02:12","modified_gmt":"2021-11-05T09:02:12","slug":"jaisli-xamax-ag-umwirbt-lernende-ueber-tiktok","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/human-resources\/hrm\/2021-11-05\/jaisli-xamax-ag-umwirbt-lernende-ueber-tiktok\/","title":{"rendered":"Jaisli-Xamax AG recrute des apprentis via TikTok"},"content":{"rendered":"<figure id=\"attachment_8805\" aria-describedby=\"caption-attachment-8805\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/11\/Jaisli-Xamax-AG-umwirbt-Lernende-ueber-TikTok_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8805\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/11\/Jaisli-Xamax-AG-umwirbt-Lernende-ueber-TikTok_Organisator.jpg\" alt=\"\" width=\"680\" height=\"382\" \/><\/a><figcaption id=\"caption-attachment-8805\" class=\"wp-caption-text\">Halloween joue aussi un r\u00f4le dans les vid\u00e9os TikTok de Jaisli-Xamax AG. (Image : zVg \/ Jaisli-Xamax)<\/figcaption><\/figure>\n<p>Pour assurer une rel\u00e8ve suffisante, les entreprises doivent non seulement faire preuve de beaucoup de cr\u00e9ativit\u00e9, mais aussi utiliser syst\u00e9matiquement les nouveaux m\u00e9dias. Les places d'apprentissage sont de plus en plus difficiles \u00e0 pourvoir, en particulier dans les m\u00e9tiers manuels. L'entreprise \u00e9lectrique Jaisli-Xamax mise donc sur les m\u00e9dias sociaux pour trouver des apprentis. L'objectif : atteindre les jeunes l\u00e0 o\u00f9 ils \u00e9voluent dans les m\u00e9dias.<\/p>\n<h2>TikTok et Instagram<\/h2>\n<p>D\u00e8s 2020, Jaisli-Xamax AG a choisi la plateforme TikTok, soutenue par Instagram, comme canal principal pour la candidature \u00e0 une place d'apprentissage. La campagne a attir\u00e9 l'attention et suscit\u00e9 un \u00e9cho m\u00e9diatique. Depuis ao\u00fbt 2021, l'entreprise forme d\u00e9sormais une centaine d'apprentis dans les m\u00e9tiers d'installateur-\u00e9lectricien* CFC, de monteur-automaticien* CFC, d'\u00e9lectricien de montage* EFF et d'employ\u00e9 de commerce. L'objectif est de continuer \u00e0 enthousiasmer les jeunes pour l'apprentissage technique.<\/p>\n<h2>Profiter de l'engouement pour Halloween<\/h2>\n<p>En collaboration avec l'agence Serviceplan Suisse, Jaisli-Xamax a produit trois nouveaux clips divertissants. Une attention encore plus grande a \u00e9t\u00e9 port\u00e9e aux formats TikTok, qui sont particuli\u00e8rement appr\u00e9ci\u00e9s par le groupe cible des 13-15 ans, sur le point de choisir un m\u00e9tier. Par exemple, l'une des transitions tr\u00e8s appr\u00e9ci\u00e9es du clip \"Jongleur\". Ou encore le glitch challenge de l'atelier des tableaux \u00e9lectriques ainsi que le battage m\u00e9diatique autour d'Halloween. Bien entendu, toujours avec un contenu ou un visuel en rapport avec les diff\u00e9rents m\u00e9tiers d'apprentissage.<\/p>\n<h2>Un jeune footballeur chez Jaisli-Xamax SA<\/h2>\n<p>Pour ce deuxi\u00e8me tour \u00e9galement, tous les acteurs* sont des apprentis et des collaborateurs* de Jaisli-Xamax. Parmi eux, Yannis Ryter, 15 ans, qui a commenc\u00e9 en ao\u00fbt sa formation d'\u00e9lectricien de montage CFC et qui joue en parall\u00e8le avec les jeunes de l'\u00e9quipe M17 du FC B\u00e2le.<\/p>\n<p>Les vid\u00e9os sont en direct sur TikTok et Instagram sous @jaislixamax. Un exemple se trouve ici : <a href=\"https:\/\/www.youtube.com\/watch?v=-3ZPoW6RVWk&amp;t=1s\">https:\/\/www.youtube.com\/watch?v=-3ZPoW6RVWk&amp;t=1s<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Um f\u00fcr gen\u00fcgend Nachwuchs-Kr\u00e4fte zu sorgen, ben\u00f6tigen Unternehmen heute nicht nur viel Kreativit\u00e4t, sondern m\u00fcssen sich konsequent neuer Medien bedienen. Gerade in Berufsfeldern aus dem handwerklichen Bereich k\u00f6nnen Lehrstellen immer schwerer besetzt werden. Das Elektrounternehmen Jaisli-Xamax setzt deshalb bei der Suche nach Lernenden auf Social Media. Das Ziel: Junge Menschen dort erreichen, wo sie sich [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jaisli-Xamax AG","_yoast_wpseo_metadesc":"Die Employer Branding-Kampagne des Elektrounternehmens Jaisli-Xamax AG geht in die zweite Runde. Das Unternehmen umwirbt mit TikTok Lehrstellen-Suchende.","articlekey":"","footnotes":""},"categories":[26],"tags":[62,73,172,254],"class_list":["post-11755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hrm","tag-aus-weiterbildung","tag-berufsbildung","tag-employer-branding","tag-hrm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaisli-Xamax AG umwirbt Lernende \u00fcber TikTok - Organisator<\/title>\n<meta name=\"description\" content=\"Die Employer Branding-Kampagne des Elektrounternehmens Jaisli-Xamax AG geht in die zweite Runde. 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