{"id":11814,"date":"2022-01-10T10:04:39","date_gmt":"2022-01-10T09:04:39","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=9086"},"modified":"2022-01-10T10:04:39","modified_gmt":"2022-01-10T09:04:39","slug":"social-media-shopping-volumen-von-1-2-billionen-dollar-bis-2025-erwartet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-01-10\/social-media-shopping-volumen-von-1-2-billionen-dollar-bis-2025-erwartet\/","title":{"rendered":"Achats sur les r\u00e9seaux sociaux : 1,2 billion de dollars attendus d'ici 2025"},"content":{"rendered":"
\"\"<\/a>
Le shopping sur les r\u00e9seaux sociaux est \u00e0 la mode, surtout chez la jeune g\u00e9n\u00e9ration. (Image : Pixabay.com)<\/figcaption><\/figure>\n

Dans son \u00e9tude \"Why Shopping's Set for a Social Revolution\", la soci\u00e9t\u00e9 de conseil Accenture s'est pench\u00e9e sur le potentiel de march\u00e9 du commerce social. Le terme \"commerce social\" englobe ici l'ensemble de l'exp\u00e9rience d'achat d'une personne, de la d\u00e9couverte du produit jusqu'\u00e0 l'ex\u00e9cution finale de l'achat, qui se d\u00e9roule sur une plate-forme de m\u00e9dias sociaux. Pr\u00e8s des deux tiers (64%) des utilisateurs de m\u00e9dias sociaux interrog\u00e9s ont indiqu\u00e9 avoir effectu\u00e9 un achat de commerce social l'ann\u00e9e derni\u00e8re, ce qui correspond, selon Accenture, \u00e0 pr\u00e8s de deux milliards de consommateurs de commerce social dans le monde.<\/p>\n

La pand\u00e9mie alimente aussi les achats sur les m\u00e9dias sociaux<\/h2>\n

La pand\u00e9mie a montr\u00e9 une fois de plus que les plateformes sociales servent de point d'entr\u00e9e pour les activit\u00e9s en ligne et que les utilisateurs y consomment des informations, des offres de divertissement et de communication. L'augmentation continue du temps pass\u00e9 par les utilisateurs sur les m\u00e9dias sociaux souligne l'importance des plateformes en ligne dans la vie quotidienne. Cela influence \u00e9galement le comportement d'achat des gens. Cela offre aux plateformes et aux marques de nouvelles sources de revenus et de nouvelles possibilit\u00e9s de cr\u00e9er des exp\u00e9riences pour les utilisateurs.<\/p>\n

\"\"<\/a>
Selon l'\u00e9tude Accenture \"Why Shopping's Set for a Social Revolution\", la part du commerce social atteindra 17% de toutes les d\u00e9penses de commerce \u00e9lectronique d'ici 2025.<\/figcaption><\/figure>\n

Attractif pour les petites marques<\/h2>\n

Les petites marques et les entreprises individuelles peuvent profiter de cette \u00e9volution. 54% des utilisateurs de m\u00e9dias sociaux interrog\u00e9s ont d\u00e9clar\u00e9 qu'ils souhaitaient aider les petites et moyennes entreprises \u00e0 acheter sur les sites de commerce social. Parall\u00e8lement, 64% et 57% des personnes interrog\u00e9es indiquent qu'elles ach\u00e8teraient plut\u00f4t quelque chose pour elles-m\u00eames lorsqu'elles ach\u00e8tent sur des plates-formes de commerce social, en tenant compte des m\u00eames vendeurs ou influenceurs. Cela confirme l'importance et le potentiel d'un positionnement correct sur les plateformes de commerce social.
\n\"Le commerce social peut faciliter l'approche cr\u00e9ative des clients pour les petites marques et les entrepreneurs individuels, tout en obligeant les grandes marques \u00e0 repenser leurs strat\u00e9gies traditionnelles en mati\u00e8re de commerce \u00e9lectronique\", explique David Holtmann, directeur g\u00e9n\u00e9ral d'Accenture pour les biens et services de consommation. \"Pour bien g\u00e9rer le commerce social, il faut que les fabricants, les vendeurs et les marques apportent leurs produits et leurs services l\u00e0 o\u00f9 se trouvent et se trouveront les consommateurs. Il en r\u00e9sulte un \u00e9cosyst\u00e8me dynamique dans lequel les plates-formes, les places de march\u00e9, les m\u00e9dias sociaux et les influenceurs interagissent. Les donn\u00e9es et l'expertise doivent \u00eatre partag\u00e9es. C'est la seule fa\u00e7on de cr\u00e9er les bonnes incitations pour les clients et d'offrir la meilleure exp\u00e9rience client sur une place de march\u00e9 num\u00e9rique int\u00e9gr\u00e9e\".<\/p>\n

Cr\u00e9er la confiance<\/h2>\n

Malgr\u00e9 la tendance \u00e0 la hausse des achats sur les m\u00e9dias sociaux, la moiti\u00e9 des utilisateurs de m\u00e9dias sociaux interrog\u00e9s s'inqui\u00e8tent du fait que les achats ne soient pas suffisamment prot\u00e9g\u00e9s ou rembours\u00e9s en cas de besoin. Le manque de confiance devient ainsi le plus grand obstacle \u00e0 ce nouveau canal de vente, comme c'\u00e9tait le cas au d\u00e9but du commerce \u00e9lectronique.<\/p>\n

\"\"<\/a>
Les millennials (g\u00e9n\u00e9ration Y) repr\u00e9senteront \u00e0 eux seuls pr\u00e8s d'un tiers des d\u00e9penses de commerce social, soit 401 milliards de dollars, d'ici 2025.<\/figcaption><\/figure>\n

\"L'une des principales raisons de la r\u00e9ticence actuelle dans le domaine du commerce social est le manque de confiance dans la cr\u00e9dibilit\u00e9 des fournisseurs. Les utilisateurs actifs du commerce social signalent des directives insuffisantes en mati\u00e8re de retours, de remboursements ou d'\u00e9changes et estiment que des am\u00e9liorations sont encore possibles\", explique Holtmann. \"Le manque de confiance est un probl\u00e8me qui ne peut \u00eatre surmont\u00e9 que lentement. Cependant, les fournisseurs qui se concentrent sur ces pr\u00e9occupations des consommateurs sont mieux plac\u00e9s pour gagner des parts de march\u00e9\".<\/p>\n

Qui ach\u00e8te quoi dans le cadre du shopping sur les m\u00e9dias sociaux ?<\/h2>\n

Accenture estime que d'ici 2025, la plupart des achats via les m\u00e9dias sociaux dans le monde concerneront les v\u00eatements (18%), l'\u00e9lectronique grand public (13%) et le linge de maison (7%). En Chine, les produits alimentaires frais et les snacks font \u00e9galement partie des grandes cat\u00e9gories de produits avec une part de 13%. Le secteur des cosm\u00e9tiques et des soins corporels est certes moins important en termes de chiffre d'affaires total dans le commerce social, mais il gagnera rapidement du terrain par rapport au commerce \u00e9lectronique classique. On peut s'attendre \u00e0 ce que cette cat\u00e9gorie repr\u00e9sente en moyenne plus de 40% des d\u00e9penses num\u00e9riques sur les principaux march\u00e9s d'ici 2025.<\/p>\n

Source et informations compl\u00e9mentaires : Accenture<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

In der Studie \u00abWhy Shopping’s Set for a Social Revolution\u00bb befasst sich das Beratungsunternehmen Accenture mit dem Marktpotenzial von Social Commerce. Der Begriff \u00abSocial Commerce\u00bb umfasst dabei das gesamte Einkaufserlebnis einer Person, von der Produktentdeckung bis hin zur finalen Kaufabwicklung, das auf einer Social-Media-Plattform stattfindet. Knapp zwei Drittel (64%) der befragten Social-Media-Nutzer:innen gaben an, im […]<\/p>\n","protected":false},"author":4,"featured_media":9087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Social-Media-Shopping","_yoast_wpseo_metadesc":"Bis 2025 wird das Social-Media-Shopping weltweit dreimal so schnell wie der traditionelle E-Commerce auf 1.2 Billionen US-Dollar anwachsen.","articlekey":"","footnotes":""},"categories":[29],"tags":[163,339,438,459],"class_list":["post-11814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-commerce","tag-marketing","tag-social-media","tag-studie"],"acf":[],"yoast_head":"\nSocial-Media-Shopping: Volumen von 1.2 Billionen Dollar bis 2025 erwartet - Organisator<\/title>\n<meta name=\"description\" content=\"Bis 2025 wird das Social-Media-Shopping weltweit dreimal so schnell wie der 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