Agence :<\/strong> Jaune\r\n\r\n ","protected":false},"excerpt":{"rendered":"Grundlage f\u00fcr diese Aufgabe sei ein strategisch strukturierter Prozess, mit welchem die Positionierung des Unternehmens gekl\u00e4rt und der Brand gesch\u00e4rft wird. Brugg Cables bezeichnet sich als innovativer Schweizer Kabel- und Garniturenhersteller mit umfangreichem Dienstleistungsangebot in der Energie\u00fcbertragung und -verteilung. Das Unternehmen wurde vor \u00fcber 120 Jahren von Gottlieb Suhner gegr\u00fcndet und entwickelte sich zu einem [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brugg Cables","_yoast_wpseo_metadesc":"","articlekey":"","footnotes":""},"categories":[29],"tags":[2729],"class_list":["post-12016","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-yellow"],"acf":[],"yoast_head":"\n
Yellow sorgt bei Brugg Cables f\u00fcr Power - Organisator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2022-03-03\/yellow-sorgt-bei-brugg-cables-fuer-power\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow sorgt bei Brugg Cables f\u00fcr Power - Organisator\" \/>\n<meta property=\"og:description\" content=\"Grundlage f\u00fcr diese Aufgabe sei ein strategisch strukturierter Prozess, mit welchem die Positionierung des Unternehmens gekl\u00e4rt und der Brand gesch\u00e4rft wird. Brugg Cables bezeichnet sich als innovativer Schweizer Kabel- und Garniturenhersteller mit umfangreichem Dienstleistungsangebot in der Energie\u00fcbertragung und -verteilung. 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La base de cette t\u00e2che est un processus strat\u00e9gique structur\u00e9 qui permet de clarifier le positionnement de l'entreprise et d'affiner la marque.\r\n\r\nBrugg Cables se d\u00e9finit comme un fabricant suisse de c\u00e2bles et de garnitures innovant, proposant une vaste gamme de services dans le domaine du transport et de la distribution d'\u00e9nergie.\r\n\r\nL'entreprise a \u00e9t\u00e9 fond\u00e9e il y a plus de 120 ans par Gottlieb Suhner et s'est d\u00e9velopp\u00e9e pour devenir un fournisseur de haut niveau actif dans le monde entier. L'entreprise compte environ 400 collaborateurs et, outre son si\u00e8ge principal \u00e0 Brugg, elle poss\u00e8de des succursales dans six pays et une production en Chine. Depuis d\u00e9but 2020, l'entreprise suisse fait partie du fournisseur d'\u00e9nergie italien Terna.\r\n\r\nMaintenant que Brugg Kabel est pr\u00eate pour l'avenir sur le plan organisationnel, la marque et la communication doivent \u00e9galement franchir ce pas. Pour ce faire, la direction du fabricant de c\u00e2bles suisse s'est associ\u00e9e \u00e0 Yellow. Le principe de marque propre \u00e0 l'agence doit permettre d'analyser le statu quo du secteur et d'en d\u00e9duire un positionnement diff\u00e9renciant. Sur cette base, la marque sera affin\u00e9e et la communication r\u00e9orient\u00e9e. L'ensemble du processus de renouvellement s'ach\u00e8ve par le relancement de la marque et de son image \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur. Les premiers r\u00e9sultats de la collaboration entre Brugg Cables et Yellow sont annonc\u00e9s pour le printemps 2022.\r\n\r\n