{"id":12166,"date":"2022-03-17T13:02:05","date_gmt":"2022-03-17T12:02:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167438"},"modified":"2022-08-01T14:42:07","modified_gmt":"2022-08-01T12:42:07","slug":"violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/","title":{"rendered":"Violetta pour BnB Switzerland : Une fois tout neuf s'il vous pla\u00eet"},"content":{"rendered":"<img class=\"aligncenter wp-image-167443 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/9-BnB-new-logo.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/>Au cours des deux derni\u00e8res ann\u00e9es, Violetta Digital Craft a donn\u00e9 \u00e0 la marque \"BnB Switzerland\" un tout nouveau visage sur tous les canaux num\u00e9riques. Le nom a \u00e9t\u00e9 chang\u00e9 de \"Bed and Breakfast Switzerland\" \u00e0 \"BnB Switzerland\", un rebranding complet a \u00e9t\u00e9 effectu\u00e9 et un nouveau syst\u00e8me de design a \u00e9t\u00e9 cr\u00e9\u00e9. Au d\u00e9but du processus, l'agence a d\u00e9fini avec le client une strat\u00e9gie de contenu globale ainsi que le cadre technologique du projet.\r\n\r\nL'objectif \u00e9tait de tirer le maximum des ressources disponibles - et si possible d'en faire un peu plus. Alors que la concurrence internationale est pr\u00e9sente dans le monde entier et doit r\u00e9partir ses ressources, BnB Switzerland peut se consacrer enti\u00e8rement au march\u00e9 suisse.<img class=\"aligncenter wp-image-167442 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/8-BnB-poster-wall.jpg\" alt=\"Suisse\" width=\"1200\" height=\"800\" \/><img class=\"aligncenter wp-image-167444 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/10-BnB-faltflyer.jpg\" alt=\"Suisse\" width=\"1200\" height=\"857\" \/>\r\n<h3><strong>Des valeurs \u00e9prouv\u00e9es r\u00e9interpr\u00e9t\u00e9es <\/strong><\/h3>\r\nNe pas d\u00e9truire ce qui fonctionne : Cette devise s'applique \u00e9galement \u00e0 BnB Switzerland. Le panneau d'identification rouge, en forme de toit de maison, accroch\u00e9 aux h\u00e9bergements BnB dans toute la Suisse, est bien connu. C'est pourquoi les meilleurs \u00e9l\u00e9ments de la pr\u00e9sentation existante ont \u00e9t\u00e9 repris et soumis \u00e0 un lifting complet.<img class=\"aligncenter wp-image-167445 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/0-Team.jpg\" alt=\"Suisse\" width=\"1200\" height=\"960\" \/>\r\n<h3><strong>Navigation et architecture de l'information<\/strong><\/h3>\r\nLes utilisateurs sont guid\u00e9s \u00e0 travers les diff\u00e9rents sites web par une navigation intelligente. De nouvelles offres sont affich\u00e9es \u00e0 partir de chaque page et le client peut les r\u00e9server directement. La structure a \u00e9t\u00e9 d\u00e9velopp\u00e9e et mise en place sur la base d'une analyse des mots-cl\u00e9s et en tenant compte de l'exp\u00e9rience utilisateur.\r\n\r\nSi n\u00e9cessaire, des histoires saisonni\u00e8res, des actualit\u00e9s et des conseils peuvent \u00eatre int\u00e9gr\u00e9s. Cela doit permettre de donner plus de contexte et de profondeur aux offres. De plus, chaque \"cat\u00e9gorie\" fonctionne comme une page de renvoi s\u00e9par\u00e9e. Ainsi, les clients* disposent de nombreuses possibilit\u00e9s d'acc\u00e8s au site web de BnB Switzerland.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/1-bnb-startseite\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/1-BnB-Startseite.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/2-bnb-buchen\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/2-BnB-Buchen.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/3-bnb-navigation\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/3-BnB-Navigation.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/4-bnb-angebote-gastgeber\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/4-BnB-Angebote-Gastgeber.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/5-bnb-welt\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/5-BnB-Welt.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/6-bnb-mobile\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/6-BnB-Mobile.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/7-bnb-app\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/7-BnB-App.jpg\" alt=\"Suisse\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsable chez BnB Switzerland :<\/strong> Dorette Provoost (directrice g\u00e9n\u00e9rale), Jennifer Provoost (directrice g\u00e9n\u00e9rale adjointe \/ Product Management). <strong>Responsable chez Violetta Digital Craft :<\/strong> Elias Emmenegger, Lukas Hausammann (concept, design &amp; responsabilit\u00e9 g\u00e9n\u00e9rale). <strong>Partenaires externes :<\/strong> Hayloft IT (application), Fourward (Google Ads).","protected":false},"excerpt":{"rendered":"<p>In den vergangenen zwei Jahren hat Violetta Digital Craft der Marke \u00abBnB Switzerland\u00bb auf s\u00e4mtlichen digitalen Kan\u00e4len ein komplett neues Gesicht gegeben. Der Name wurde von \u00abBed and Breakfast Switzerland\u00bb auf \u00abBnB Switzerland\u00bb ge\u00e4ndert, sowie ein umfassendes Rebranding durchgef\u00fchrt und ein neues Design-System erschaffen. Zu Beginn des Prozesses definierte die Agentur gemeinsam mit dem Kunden [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Switzerland","_yoast_wpseo_metadesc":"BnB Switzerland muss sich gegen Riesen wie Booking.com und Airbnb behaupten. Violetta Digital Craft hat das Schweizer KMU beim Kampf David gegen Goliath unterst\u00fctzt.","articlekey":"","footnotes":""},"categories":[29],"tags":[2274,2753],"class_list":["post-12166","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-switzerland","tag-violetta-digital-craft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Violetta f\u00fcr BnB Switzerland: Einmal bitte alles neu - Organisator<\/title>\n<meta name=\"description\" content=\"BnB Switzerland muss sich gegen Riesen wie Booking.com und Airbnb behaupten. 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