{"id":12579,"date":"2022-04-19T08:38:24","date_gmt":"2022-04-19T06:38:24","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=169425"},"modified":"2022-08-02T13:01:40","modified_gmt":"2022-08-02T11:01:40","slug":"marketing-arena-mit-fokus-auf-innovationsmanagement","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/","title":{"rendered":"Marketing Arena avec focalisation sur la gestion de l'innovation"},"content":{"rendered":"<img class=\"alignnone wp-image-169432 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"512\" \/>Trois ateliers interactifs avec d'autres experts compl\u00e8teront les expos\u00e9s. La manifestation sera anim\u00e9e pour la douzi\u00e8me fois cons\u00e9cutive par Stephan Klapproth.\r\n<figure id=\"attachment_169433\" class=\"wp-caption alignnone\" style=\"width: 768px\" aria-describedby=\"caption-attachment-169433\"><img class=\"alignnone wp-image-169433 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Stephan_Klapproth-1024x667.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"500\" \/><figcaption id=\"caption-attachment-169433\" class=\"wp-caption-text\">Stephan Klapproth, pr\u00e9sentateur de 10vor10, anime la Marketing Arena. Copyright : SF DRS\/Oscar Alessio<\/figcaption><\/figure>\r\n<h3>La cl\u00e9 du succ\u00e8s<\/h3>\r\nTout le monde parle d'innovation et veut \u00eatre innovant. Mais comment g\u00e9rer l'innovation ? Quels sont les outils disponibles ? La cr\u00e9ativit\u00e9 et l'audace suffisent-elles ou faut-il pour cela un concept m\u00fbrement r\u00e9fl\u00e9chi ? Autant de questions qui pr\u00e9occupent de nombreux entrepreneurs et sp\u00e9cialistes du marketing. C'est pourquoi la Marketing Arena de cette ann\u00e9e est explicitement consacr\u00e9e \u00e0 la question suivante : comment la gestion de l'innovation peut-elle devenir une cl\u00e9 du succ\u00e8s ?\r\n\r\nPour la douzi\u00e8me fois d\u00e9j\u00e0, Swiss Marketing Schaffhausen organise la Marketing Arena, la plate-forme d'\u00e9change de connaissances autour des th\u00e8mes du marketing et de la communication Le mardi 3 mai, \u00e0 partir de 16 heures, cinq experts renomm\u00e9s feront des expos\u00e9s sur des th\u00e8mes passionnants en rapport avec l'innovation au Pavillon im Park \u00e0 Schaffhouse.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/attachment\/claus-martini_ivf_hartmann\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Claus-Martini_IVF_Hartmann-1024x682.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"512\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/attachment\/christian_gut_stoeckli_ski\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Christian_Gut_Stoeckli_Ski-982x1024.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"801\" \/><\/a>\r\n\r\nClaus Martini, CEO d'IVF Hartmann, et Christian Gut, Chief Marketing Officer de St\u00f6ckli Swiss Sports AG, seront les principaux intervenants. Dans son expos\u00e9, Claus Martini donnera un aper\u00e7u approfondi du processus d'innovation d'IVF Hartmann et pr\u00e9sentera un mod\u00e8le commercial num\u00e9rique avec une approche omni-canal. Christian Gut montrera que, dans les sports d'hiver en particulier, l'innovation est le facteur essentiel d'un succ\u00e8s commercial durable et comment St\u00f6ckli met en \u0153uvre des strat\u00e9gies uniques en mati\u00e8re de distribution et de marketing.\r\n<h3>Ateliers pratiques<\/h3>\r\nLes deux expos\u00e9s seront compl\u00e9t\u00e9s par trois ateliers pratiques : Veronika Sallenbach, cofondatrice de StartHub Schaffhausen, explique les principaux avantages du design thinking. Oliver Gabor, de Lego Serious Play chez Teambeschleuniger, montre comment les Lego peuvent aussi devenir des \u00e9l\u00e9ments constitutifs d'un d\u00e9veloppement commercial r\u00e9ussi. Samuel Perret, responsable de l'innovation et de la strat\u00e9gie de durabilit\u00e9 chez Milani d&amp;c, associe dans son atelier les th\u00e8mes de l'innovation et de la durabilit\u00e9.\r\n<h3>Klapproth pr\u00e9sente<\/h3>\r\nL'\u00e9v\u00e9nement sera \u00e0 nouveau anim\u00e9 par Stephan Klapproth, qui, comme \u00e0 son habitude, pr\u00e9sentera la manifestation de mani\u00e8re divertissante et avec beaucoup de dynamisme.\r\n\r\nDes informations d\u00e9taill\u00e9es sur le programme et les intervenants sont disponibles sous <a href=\"http:\/\/www.marketingarena.ch\/\">ici<\/a> peut \u00eatre consult\u00e9 sur le site web. De m\u00eame, l'enregistrement et la r\u00e9servation d'un nombre limit\u00e9 de billets sont d\u00e8s \u00e0 pr\u00e9sent possibles sur le site web.\r\n\r\n<hr \/>\r\n\r\n<strong>Marketing Arena Schaffhausen <\/strong><strong>2022<\/strong>\r\n\r\n<em>\"Gestion de l'innovation - la cl\u00e9 du succ\u00e8s ?\", mardi 3 mai 2022, d\u00e9but \u00e0 partir de 16 heures, Pavillon im Park (Park Casino Schaffhausen), organis\u00e9 par Swiss Marketing Schaffhausen<\/em>\r\n\r\n<a href=\"http:\/\/www.marketingarena.ch\/\">www.marketingarena.ch<\/a>\r\n\r\n<strong>\u00c0 propos de l'\u00e9v\u00e9nement :<\/strong>\r\n\r\n<em>La Marketing Arena Schaffhausen est une plate-forme d'\u00e9change de connaissances autour des th\u00e8mes du marketing et de la communication et a lieu chaque ann\u00e9e. L'\u00e9v\u00e9nement est organis\u00e9 par Swiss Marketing Schaffhausen, l'un des 28 clubs r\u00e9gionaux de l'association professionnelle et technique suisse Swiss Marketing. Depuis sa premi\u00e8re \u00e9dition en 2009, la manifestation, qui a r\u00e9uni quelque 180 participants, est devenue l'un des principaux \u00e9v\u00e9nements \u00e9conomiques de la r\u00e9gion et au-del\u00e0.<\/em>","protected":false},"excerpt":{"rendered":"<p>Drei interaktive Workshops mit weiteren Experten erg\u00e4nzen die Referate. Moderiert wird der Anlass bereits zum zw\u00f6lften Mal in Folge von Stephan Klapproth. Der Schl\u00fcssel zum Erfolg Alle reden von Innovationen und wollen innovativ sein. Doch wie kann man Innovationen managen? Welche Werkzeuge gibt es? Reichen Kreativit\u00e4t und Mut aus, oder braucht es hierf\u00fcr ein ausgereiftes [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing Arena","_yoast_wpseo_metadesc":"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. Claus Martini, CEO der IVF Hartmann AG, und Christian Gut, Marketingchef der Schweizer Skimarke St\u00f6ckli, zeigen auf, was Innovation f\u00fcr ihre Unternehmen bedeutet und wie sie Innovationsprozesse erfolgreich umsetzen.","articlekey":"","footnotes":""},"categories":[29],"tags":[3252,2809],"class_list":["post-12579","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-arena","tag-swiss-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Arena mit Fokus auf Innovationsmanagement - Organisator<\/title>\n<meta name=\"description\" content=\"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. 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