{"id":12920,"date":"2022-05-18T12:22:40","date_gmt":"2022-05-18T10:22:40","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=171443"},"modified":"2022-07-30T16:33:47","modified_gmt":"2022-07-30T14:33:47","slug":"vier-buecher-die-sie-interessieren-koennten-4","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-05-18\/vier-buecher-die-sie-interessieren-koennten-4\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-171448 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/header-lesetipps-mai-22.jpg\" alt=\"Livres\" width=\"1200\" height=\"729\" \/>La formule YouTube<\/strong>\r\n\r\n<em>Comment d\u00e9crypter l'algorithme et d\u00e9velopper une strat\u00e9gie de contenu g\u00e9n\u00e9ratrice de revenus. <\/em>\r\n<ul>\r\n \t<li>Auteur : Derral Eves<\/li>\r\n \t<li>Maison d'\u00e9dition : Wiley-VCH, 2022<\/li>\r\n \t<li>Pages : 385<\/li>\r\n \t<li>ISBN : 9783527510962<\/li>\r\n<\/ul>\r\nYouTube offre la possibilit\u00e9 d'atteindre un large public dans le monde entier et de gagner beaucoup d'argent. Toutefois, il ne suffit pas de tourner une vid\u00e9o et de la mettre en ligne. Celui qui s'engage sur la plateforme et sait lire ses algorithmes a plus de chances de r\u00e9ussir. Ce n'est pas sorcier : au final, tout d\u00e9pend de la mani\u00e8re dont on s'adapte \u00e0 son groupe cible. Derral Eves, sp\u00e9cialiste de YouTube, parle de son m\u00e9tier et r\u00e9v\u00e8le de nombreux conseils pratiques. M\u00eame s'il est assez prolixe, il donne envie de se lancer dans le prochain clip vid\u00e9o.\r\n\r\n<img class=\"aligncenter wp-image-171447 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Die-YouTube-Formel.jpg\" alt=\"Livres\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Connaissances de base en gestion d'\u00e9v\u00e9nements<\/strong>\r\n<ul>\r\n \t<li>Auteur : Dieter J\u00e4ger<\/li>\r\n \t<li>Maison d'\u00e9dition : A. Francke Verlag, 2021<\/li>\r\n \t<li>Pages : 244<\/li>\r\n \t<li>ISBN : 9783825256814<\/li>\r\n<\/ul>\r\nLes \u00e9v\u00e9nements ne sont pas seulement des Expo et des Jeux olympiques, mais aussi des congr\u00e8s de parti, des conventions ou des pr\u00e9sentations de produits. Qu'ils soient grands ou petits, les \u00e9v\u00e9nements doivent \u00eatre bien planifi\u00e9s et organis\u00e9s. Le livre de Dieter J\u00e4ger fournit les bases et les concepts d'une planification \u00e9v\u00e9nementielle r\u00e9ussie. Parfois, il pourrait aller plus en profondeur, \u00e0 d'autres endroits, il est un peu trop didactique. Il constitue toutefois un bon point de d\u00e9part pour une premi\u00e8re vue d'ensemble et pour aborder des questions sp\u00e9cifiques - par exemple le th\u00e8me de la responsabilit\u00e9 sociale des entreprises ou de la durabilit\u00e9 dans le secteur de l'\u00e9v\u00e9nementiel.\r\n\r\n<img class=\"aligncenter wp-image-171444 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Grundwissen_Eventmanagement.jpg\" alt=\"Livres\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Gestion de projet au plus juste<\/strong>\r\n\r\n<em>Utiliser des m\u00e9thodes hybrides pour cr\u00e9er de la valeur ajout\u00e9e. <\/em>\r\n<ul>\r\n \t<li>Auteur : Claus H\u00fcsselmann<\/li>\r\n \t<li>Maison d'\u00e9dition : Sch\u00e4ffer-Poeschel, 2021<\/li>\r\n \t<li>Pages : 298<\/li>\r\n \t<li>ISBN : 9783791052342<\/li>\r\n<\/ul>\r\nLa gestion de projet classique fonctionne lorsqu'il est encore possible de faire des plans \u00e0 long terme. Mais dans le monde d'aujourd'hui, c'est rarement le cas. La gestion de projet agile rem\u00e9die \u00e0 cette faiblesse en offrant la plus grande flexibilit\u00e9 possible. Selon Claus H\u00fcsselmann, il est encore mieux d'y int\u00e9grer l'id\u00e9e de base de la production all\u00e9g\u00e9e : \u00e9viter tout gaspillage. Les trois modes de pens\u00e9e, \u00e0 savoir la gestion de projet classique, la gestion de projet agile et la gestion de projet lean, peuvent \u00eatre combin\u00e9s de mani\u00e8re hybride, m\u00eame au sein d'un m\u00eame projet. Le livre perd des points parce qu'il se concentre presque exclusivement sur les concepts et les r\u00e8gles et pas assez sur la pratique.\r\n\r\n<strong><img class=\"aligncenter wp-image-171445 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Lean-Project-Management.jpg\" alt=\"Livres\" width=\"1200\" height=\"850\" \/>Les 44 pi\u00e8ges de la num\u00e9risation<\/strong>\r\n\r\n<em>... et comment nous les \u00e9vitons tous. <\/em>\r\n<ul>\r\n \t<li>Auteur : Nicole Gaiziunas<\/li>\r\n \t<li>Maison d'\u00e9dition : Haufe Verlag, 2021<\/li>\r\n \t<li>Pages : 215<\/li>\r\n \t<li>ISBN : 9783648156438<\/li>\r\n<\/ul>\r\nPour beaucoup, il s'agit d'un sc\u00e9nario familier : la strat\u00e9gie num\u00e9rique est disponible et de nombreuses mesures ont \u00e9t\u00e9 adopt\u00e9es. La discussion sur le changement culturel n\u00e9cessaire a, \u00e0 elle seule, absorb\u00e9 une semaine enti\u00e8re de r\u00e9union. Et ensuite ? Il ne se passe rien ou presque. Les comit\u00e9s d'entreprise font la sourde oreille, les sup\u00e9rieurs hi\u00e9rarchiques d\u00e9l\u00e8guent, les subordonn\u00e9s se d\u00e9robent. Les num\u00e9risateurs ont saut\u00e9 comme un tigre et atterri comme une proie. Nicole Gaiziunas explique de mani\u00e8re claire et divertissante comment les entreprises \u00e9vitent les pi\u00e8ges les plus pernicieux de la num\u00e9risation, comment elles communiquent de mani\u00e8re pr\u00e9ventive et comment elles \u00e9touffent dans l'\u0153uf les crises potentielles.<img class=\"aligncenter wp-image-171446 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Die-44-Fallen-der-Digitalisierung.jpg\" alt=\"Livres\" width=\"1200\" height=\"850\" \/>","protected":false},"excerpt":{"rendered":"<p>Die YouTube-Formel Wie Sie den Algorithmus entschl\u00fcsseln und eine umsatzstarke Content-Strategie entwickeln. Autor: Derral Eves Verlag: Wiley-VCH, 2022 Seiten: 385 ISBN: 9783527510962 YouTube bietet die M\u00f6glichkeit, ein grosses Publikum auf der ganzen Welt zu erreichen und viel Geld zu verdienen. Allerdings ist es nicht damit getan, ein Video zu drehen und hochzuladen. Wer sich auf [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2947,3211],"class_list":["post-12920","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buecher","tag-interessieren"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-05-18\/vier-buecher-die-sie-interessieren-koennten-15\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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