{"id":1359,"date":"2017-01-13T08:09:28","date_gmt":"2017-01-13T07:09:28","guid":{"rendered":"https:\/\/organisator.ch\/?p=1359"},"modified":"2017-01-13T08:09:28","modified_gmt":"2017-01-13T07:09:28","slug":"marketing-trophy-elf-projekte-nominiert","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2017-01-13\/marketing-trophy-elf-projekte-nominiert\/","title":{"rendered":"Marketing Trophy : onze projets nomin\u00e9s"},"content":{"rendered":"<p align=\"LEFT\">Cette fois-ci, onze projets sont nomin\u00e9s pour le Marketing Trophy, qui est d\u00e9cern\u00e9 dans trois cat\u00e9gories. Les vainqueurs seront d\u00e9sign\u00e9s le 7 mars 2017 dans le cadre de la Journ\u00e9e du marketing. Le jury interdisciplinaire de haut niveau r\u00e9uni autour du pr\u00e9sident Dr. Peter Felser a s\u00e9lectionn\u00e9 les projets les plus innovants et les plus r\u00e9ussis parmi les plus de 40 soumissions. Les suivants ont s\u00e9duit les jur\u00e9s par leur haut degr\u00e9 d'innovation, leur mise en \u0153uvre coh\u00e9rente ainsi que leurs meilleurs r\u00e9sultats et sont nomin\u00e9s pour le Marketing Trophy 2017 :<\/p>\n<p align=\"LEFT\"><strong>Cat\u00e9gorie \"grandes entreprises<\/strong><\/p>\n<ul>\n<li>Credit Suisse AG avec le projet \"Viva - Access All Areas\". Agence impliqu\u00e9e : Havas Worldwide, Zurich.<\/li>\n<li>Feldschl\u00f6sschen Boissons SA avec le projet \"Feldschl\u00f6sschen Braufrisch - Une nouvelle bi\u00e8re pour la Suisse\". Agence impliqu\u00e9e : WIRZ, Zurich.<\/li>\n<li>Mazda (Suisse) SA avec le projet \"Mazda Speed Dating - The Dating Revolution\". Agence impliqu\u00e9e : JWT\/Fabrikant, Zurich.<\/li>\n<li>F\u00e9d\u00e9ration des coop\u00e9ratives Migros avec le projet \"Alnatura\". Agence impliqu\u00e9e : ROD Kommunikation AG.<\/li>\n<li>Raiffeisen Unternehmerzentrum AG avec le projet \"Cr\u00e9ation de centres d'entrepreneurs Raiffeisen comme instrument de marketing pour la client\u00e8le d'entreprises\". Agence impliqu\u00e9e : TOMCAT AG.<\/li>\n<\/ul>\n<p align=\"LEFT\"><strong>Cat\u00e9gorie \"PME<\/strong><\/p>\n<ul>\n<li>Appenzeller K\u00e4se avec le projet \"Das Rezept bleibt geheim - Nachhaltig integrierte Markenf\u00fchrung\". Agence impliqu\u00e9e : Contexta AG, Berne.<\/li>\n<li>Suisse Tourisme et Association Grand Tour of Switzerland avec le projet \"Grand Tour of Switzerland\". Agence impliqu\u00e9e : Havas Worldwide, Zurich.<\/li>\n<li>Z\u00fcrcher Kammerorchester (ZKO) avec le projet \"Grosse Gef\u00fchle 2015 \/ 2016\". Agence impliqu\u00e9e : Havas Worldwide, Zurich.<\/li>\n<\/ul>\n<p align=\"LEFT\"><strong>Cat\u00e9gorie \"Organisation \u00e0 but non lucratif<\/strong><\/p>\n<ul>\n<li>AERO SWISS avec le projet \"Marque et commercialisation\". Agence impliqu\u00e9e : skipp communications AG.<\/li>\n<li>Pro Juventute avec le projet \"Campagne de sensibilisation : cyberharc\u00e8lement &amp; sexting\". Agence impliqu\u00e9e : TBWA Switzerland.<\/li>\n<li>ZSC Lions \/ ZLE Betriebs AG avec le projet \"Schl\u00fcsselspieler (campagne de votation pour la votation populaire gagn\u00e9e dans la ville de Zurich pour la construction d'une nouvelle ar\u00e8ne de hockey sur glace)\". Agence impliqu\u00e9e : Serviceplan Public Relations Suisse AG.<\/li>\n<\/ul>\n<figure id=\"attachment_1361\" aria-describedby=\"caption-attachment-1361\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1361\" src=\"https:\/\/organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator.jpg\" alt=\"\" width=\"680\" height=\"567\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator.jpg 1250w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-680x567.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-1024x854.jpg 1024w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-768x640.jpg 768w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-14x12.jpg 14w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-210x175.jpg 210w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-420x350.jpg 420w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-960x800.jpg 960w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-920x767.jpg 920w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2017\/01\/Marketing-Trophy-Elf-Projekte-nominiert_Organisator-300x250.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-1361\" class=\"wp-caption-text\">La journ\u00e9e marketing de cette ann\u00e9e, dont le th\u00e8me est \"Le fil mort - le num\u00e9rique bouleverse tout\", suit un nouveau concept.<\/figcaption><\/figure>\n<p align=\"LEFT\"><strong>Aper\u00e7u de la journ\u00e9e marketing 17<\/strong><\/p>\n<p align=\"LEFT\">La prochaine Journ\u00e9e du marketing, dans le cadre de laquelle aura lieu la remise du Marketing Trophy, se d\u00e9roulera pour la premi\u00e8re fois avec un nouveau concept d'\u00e9v\u00e9nement : Sous le slogan \"Le fil mort - le num\u00e9rique bouleverse tout\", la Journ\u00e9e du marketing au KKL de Lucerne mettra l'accent sur la transformation num\u00e9rique. Partie int\u00e9grante du Swiss Marketing Forum avec la \"num\u00e9risation\" comme th\u00e8me annuel, la Journ\u00e9e du marketing r\u00e9unit les personnes, les marques et l'avenir d'une mani\u00e8re nouvelle. Ainsi, les keynotes de haut niveau habituels seront d\u00e9sormais compl\u00e9t\u00e9s par des ateliers, des masterclasses et des talking circles, au cours desquels l'\u00e9change, le r\u00e9seautage et l'apprentissage pratique seront au centre des pr\u00e9occupations. La mod\u00e9ration sera assur\u00e9e, comme les ann\u00e9es pr\u00e9c\u00e9dentes, par Susanne Wille, reporter et pr\u00e9sentatrice du magazine politique Rundschau.<\/p>\n<p align=\"LEFT\"><a href=\"http:\/\/www.marketingtag.ch\"><em>www.marketingtag.ch<\/em><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nominiert f\u00fcr die Marketing Trophy, die in drei Kategorien vergeben wird, sind dieses Mal elf Projekte. Die Sieger werden am 7. M\u00e4rz 2017 im Rahmen des Marketing Tags gek\u00fcrt. Aus den \u00fcber 40 Einreichungen hat die hochkar\u00e4tige, interdisziplin\u00e4re Jury um Pr\u00e4sident Dr. Peter Felser die innovativsten und erfolgreichsten Projekte ausgew\u00e4hlt. Die Folgenden haben in den [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing Trophy","_yoast_wpseo_metadesc":"Nominiert f\u00fcr die Marketing Trophy sind dieses Mal elf Projekte. Die Sieger werden am 7. M\u00e4rz 2017 im Rahmen des Marketing Tags gek\u00fcrt.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,339,469,502],"class_list":["post-1359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-awards","tag-marketing","tag-tagungen-events","tag-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Trophy: Elf Projekte nominiert - Organisator<\/title>\n<meta name=\"description\" content=\"Nominiert f\u00fcr die Marketing Trophy sind dieses Mal elf Projekte. Die Sieger werden am 7. 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