{"id":15529,"date":"2022-06-30T17:28:59","date_gmt":"2022-06-30T15:28:59","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=181136"},"modified":"2022-07-23T15:38:31","modified_gmt":"2022-07-23T13:38:31","slug":"clou-gestaltet-digitalen-auftritt-fuer-belarosa-chalet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-06-30\/clou-gestaltet-digitalen-auftritt-fuer-belarosa-chalet\/","title":{"rendered":"Clou cr\u00e9e une pr\u00e9sence num\u00e9rique pour le chalet BelArosa"},"content":{"rendered":"<img class=\"aligncenter wp-image-181141 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_01.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/>\r\n\r\nAu c\u0153ur d'Arosa, un h\u00f4tel d'un genre nouveau verra le jour d'ici l'hiver 2024\/25 - plus pr\u00e9cis\u00e9ment dix chalets r\u00e9unis sous un m\u00eame toit. Le chalet BelArosa allie le sentiment d'\u00eatre chez soi dans un chalet \u00e0 une infrastructure exceptionnelle et \u00e0 un service orient\u00e9 vers les besoins. L'authenticit\u00e9, la libert\u00e9, l'espace et le temps font partie du luxe personnel.\r\n\r\nD\u00e8s aujourd'hui, l'h\u00f4tel doit \u00eatre mis en sc\u00e8ne et disposer d'une <a href=\"http:\/\/www.belarosa-chalet.ch\/\" rel=\"noopener\">Site web<\/a> susciter le d\u00e9sir. Mais \u00e0 part une fouille de 22 m\u00e8tres de profondeur, rien n'est encore visible. Comment r\u00e9ussir malgr\u00e9 tout \u00e0 susciter des \u00e9motions et \u00e0 ne pas communiquer uniquement sur des chiffres, des faits et le statu quo ?\r\n\r\nInspir\u00e9e par les affiches touristiques traditionnelles d'Arosa qui, il y a plus de 50 ans, attiraient d\u00e9j\u00e0 les amateurs d'altitude et de sports d'hiver dans ce village de montagne idyllique, l'agence a opt\u00e9 pour une entr\u00e9e en mati\u00e8re \u00e9motionnelle avec des illustrations de style Art d\u00e9co moderne. En faisant d\u00e9filer l'\u00e9cran, l'utilisateur est plong\u00e9 dans l'univers du chalet et est guid\u00e9 \u00e0 travers diff\u00e9rentes pi\u00e8ces par des animations douces. Les illustrations doivent transmettre des ambiances d\u00e9sirables, telles qu'on pourra les d\u00e9couvrir \u00e0 l'avenir dans le chalet BelArosa.<img class=\"aligncenter wp-image-181137 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_01_komp.gif\" alt=\"Chalet BelArosa\" width=\"1440\" height=\"960\" \/> <img class=\"aligncenter wp-image-181138 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_02_komp.gif\" alt=\"Chalet BelArosa\" width=\"1440\" height=\"960\" \/>\r\n\r\nL'\u00e9laboration du Purpose a jou\u00e9 un r\u00f4le important dans le positionnement de l'h\u00f4tel : \"Nous repensons le luxe\". Exit les robinets dor\u00e9s, place \u00e0 la mise en sc\u00e8ne de la nature et des quatre \u00e9l\u00e9ments qui traversent cet h\u00f4tel unique. Fini le \"pouvons-nous faire autre chose pour vous ?\", place au \"nous ne d\u00e9rangeons que si vous le souhaitez\". Sur les autres pages suivent la philosophie, les points forts, des aper\u00e7us des diff\u00e9rents chalets, ainsi qu'un blog o\u00f9 l'on peut observer l'avancement des travaux et raconter des histoires autour de cette construction spectaculaire. Il est \u00e9galement possible d'effectuer une pr\u00e9-r\u00e9servation.\r\n\r\nLe lancement du site web r\u00e9alis\u00e9 avec Webflow.com sera suivi dans un premier temps d'une campagne d'affichage locale destin\u00e9e aux estivants d'Arosa, accompagn\u00e9e de cartes postales, de serviettes de plage et d'autres give-aways mettant en valeur les illustrations.<img class=\"aligncenter wp-image-181142 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_02.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181143 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_03.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181144 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_04.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181139 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_05.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181140 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_06.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Mandataire :<\/strong>\u00a0Urs Kasper (Kasper &amp; fils).\u00a0<strong>Responsable chez Clou Werbeagentur :<\/strong>\u00a0Albi Christen (Strat\u00e9gie &amp; Direction cr\u00e9ative), Marcel Huwiler (Direction artistique), Fabian Gubelmann (Conception &amp; d\u00e9veloppement web). <strong>Partenaires externes :<\/strong> Mads Berg (illustration), Jessica Heller (texte).","protected":false},"excerpt":{"rendered":"<p>Mitten in Arosa entsteht bis Winter 2024\/25 ein neuartiges Hotel \u2013 genauer gesagt zehn Chalets vereint unter einem Dach. Das BelArosa Chalet verbindet das heimelige Chaletgef\u00fchl mit ausserordentlicher Infrastruktur und bed\u00fcrfnisorientiertem Service. Bodenst\u00e4ndigkeit, Freiheit, Raum und Zeit geh\u00f6ren zum ganz pers\u00f6nlichen Luxus. Bereits heute soll das Hotel inszeniert werden\u00a0und \u00fcber eine Website Begehren wecken. Abgesehen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BelArosa Chalet","_yoast_wpseo_metadesc":"Luxus neu gedacht und inszeniert. Die Luzerner Agentur Clou hat f\u00fcr das neu entstehende BelArosa Chalet eine Website im Art-Deco-Stil erarbeitet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3068,3011,3012],"class_list":["post-15529","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-belarosa-chalet","tag-clou","tag-hotels-reisen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clou gestaltet digitalen Auftritt f\u00fcr BelArosa Chalet - Organisator<\/title>\n<meta name=\"description\" content=\"Luxus neu gedacht und inszeniert. 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