{"id":15913,"date":"2022-07-29T09:11:47","date_gmt":"2022-07-29T07:11:47","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183820"},"modified":"2022-07-30T09:51:27","modified_gmt":"2022-07-30T07:51:27","slug":"media-focus-und-swissfundraising-starten-zusammenarbeit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/","title":{"rendered":"Media Focus et Swissfundraising entament une collaboration"},"content":{"rendered":"<img class=\"aligncenter wp-image-183821 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Swissfundraising-Media-Focus-Werbewoche.ch1_.jpg\" alt=\"Swissfundraising\" width=\"1200\" height=\"795\" \/>La visibilit\u00e9 des organisations de dons sur le march\u00e9 suisse en termes de communication et de publicit\u00e9 est au c\u0153ur de l'\u00e9tude. L'INKA du march\u00e9 suisse des NPO examine tous les domaines contr\u00f4lables de la communication. Pour ce faire, la pr\u00e9sence publicitaire (Paid Media), la pr\u00e9sence sur les moteurs de recherche (Paid et Owned Media) ainsi que la pr\u00e9sence dans les m\u00e9dias (Earned Media) sont analys\u00e9es d'un point de vue quantitatif et qualitatif et contextualis\u00e9es \u00e0 l'aide des donn\u00e9es du march\u00e9.\r\n<h3>La communication des NPO est \u00e9tudi\u00e9e<\/h3>\r\nUne attention particuli\u00e8re est \u00e9galement accord\u00e9e au contenu de la communication. Quels sont les th\u00e8mes abord\u00e9s en lien avec les organisations ? Quels sont les moyens visuels utilis\u00e9s ? Y a-t-il des d\u00e9clencheurs de visibilit\u00e9 et o\u00f9 se cachent les dangers pour la r\u00e9putation des organisations ?\r\n\r\nLes r\u00e9sultats de l'\u00e9tude seront disponibles en permanence d\u00e8s septembre pour les organisations de dons participantes dans un tableau de bord en ligne. Un bilan et une \u00e9valuation globale seront r\u00e9alis\u00e9s en avril 2023, apr\u00e8s une ann\u00e9e d'observation des m\u00e9dias.","protected":false},"excerpt":{"rendered":"<p>Die kommunikative und werbliche Sichtbarkeit der Spendenorganisationen im Schweizer Markt steht im Mittelpunkt der Studie. Die INKA des Schweizer NPO-Marktes untersucht alle steuerbaren Bereiche der Kommunikation. Hierf\u00fcr wird die Werbepr\u00e4senz (Paid Media), die Suchmaschinenpr\u00e4senz (Paid und Owned Media) sowie die Medienpr\u00e4senz (Earned Media) in quantitativer und qualitativer Hinsicht untersucht und mit Hilfe von Marktdaten kontextualisiert. [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swissfundraising","_yoast_wpseo_metadesc":"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.","articlekey":"","footnotes":""},"categories":[29],"tags":[3132,3133],"class_list":["post-15913","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-media-focus","tag-swissfundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Focus und Swissfundraising starten Zusammenarbeit - Organisator<\/title>\n<meta name=\"description\" content=\"Media Focus f\u00fchrt im Auftrag von Swissfundraising erstmals eine integrale Kommunikationsanalyse INKA f\u00fcr den Schweizer NPO-Markt durch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marktforschung\/2022-07-29\/media-focus-und-swissfundraising-starten-zusammenarbeit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Focus und Swissfundraising starten Zusammenarbeit - 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