{"id":1664,"date":"2017-03-23T08:54:07","date_gmt":"2017-03-23T07:54:07","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=1664"},"modified":"2017-03-23T08:54:07","modified_gmt":"2017-03-23T07:54:07","slug":"der-umgang-mit-der-generation-z","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/human-resources\/hrm\/2017-03-23\/der-umgang-mit-der-generation-z\/","title":{"rendered":"La gestion de la g\u00e9n\u00e9ration Z"},"content":{"rendered":"
\"\"
Comment travaille la g\u00e9n\u00e9ration Z ? (Image : PD)<\/figcaption><\/figure>\n

Consid\u00e9r\u00e9 comme l'un des principaux \u00e9v\u00e9nements de recrutement et de rel\u00e8ve de l'industrie de l'accueil, l'International Recruitment Forum (IRF) se tient deux fois par an \u00e0 Montreux depuis 2009. R\u00e9serv\u00e9 aux \u00e9tudiants du Swiss Education Group, il accueille sur deux jours plus d'une centaine d'entreprises de renom du secteur. Lors de cet \u00e9v\u00e9nement, les \u00e9tudiants peuvent discuter avec des experts du secteur sur le th\u00e8me des carri\u00e8res et des besoins du march\u00e9. En mars 2017, 1'300 \u00e9tudiants des sept campus y ont particip\u00e9 et plus de 1'500 entretiens de candidature ont \u00e9t\u00e9 men\u00e9s pendant l'\u00e9v\u00e9nement. Environ 3'500 \u00e9tudiants ont \u00e9galement particip\u00e9 \u00e0 une \u00e9tude au cours des trois derniers mois, men\u00e9e par Alexandra Broennimann, experte en comportement des consommateurs. Plus d'une centaine d'entretiens personnels ont \u00e9t\u00e9 men\u00e9s \u00e0 cet effet.<\/p>\n

Hyperconnect\u00e9 et d\u00e9fenseur de la valeur travail<\/strong><\/p>\n

La g\u00e9n\u00e9ration Z comprend les personnes n\u00e9es apr\u00e8s 1995, qui ont grandi dans un environnement ultra-connect\u00e9 et qui sont plut\u00f4t r\u00e9alistes. Ils savent qu'ils doivent travailler dur pour aller de l'avant. Parmi leurs handicaps, ils ont du mal \u00e0 se concentrer sur une seule chose pendant une longue p\u00e9riode.<\/p>\n

Un premier r\u00e9sultat de l'\u00e9tude : ces jeunes vivent la technologie et leurs appareils mobiles comme une partie \u00e9largie de leur corps. C'est pourquoi 2\/3 d'entre eux d\u00e9clarent qu'ils sont moins productifs et moins heureux sans leur t\u00e9l\u00e9phone portable. Et deuxi\u00e8mement, pour la g\u00e9n\u00e9ration Z, les choses qui existent en ligne sont r\u00e9elles. La Gen Z poste 60 % de sa vie sociale sur les r\u00e9seaux sociaux : repas avec des amis, \u00e9v\u00e9nements professionnels, f\u00eates. Alexandra Broennimann explique : \"C'est comme si un \u00e9v\u00e9nement r\u00e9el n'avait pas eu lieu tant qu'il n'a pas \u00e9t\u00e9 post\u00e9 sur le web et confirm\u00e9 par la communaut\u00e9 en ligne\". Il en va de m\u00eame pour le rapport aux labels : les 3\/4 de la Gen Z n'ont pas confiance en un nom de marque s'il n'existe pas sur les r\u00e9seaux sociaux. Autres r\u00e9sultats : Pour la Gen Z, la r\u00e9ussite professionnelle est tr\u00e8s importante. 70 % consid\u00e8rent que beaucoup d'argent est le meilleur indicateur de r\u00e9ussite, sachant que la r\u00e9ussite ne s'obtient qu'en travaillant dur. 80 % pr\u00e9f\u00e8rent un bon travail \u00e0 une bonne relation.<\/p>\n

\"\"
Les principales conclusions de l'\u00e9tude G\u00e9n\u00e9ration Z du Swiss Education Group. (Graphique : PD)<\/figcaption><\/figure>\n

Dans les projets, la Gen Z <\/strong>puissant<\/strong><\/p>\n

Passivement, le g\u00e8ne Z dispose d'une dur\u00e9e d'attention d'environ 8 secondes. Lorsqu'une activit\u00e9 pla\u00eet \u00e0 ses repr\u00e9sentants, ils peuvent maintenir leur concentration jusqu'\u00e0 12 minutes maximum. Les futurs employeurs doivent donc proposer un bon \u00e9quilibre entre un cadre de travail adapt\u00e9 et des d\u00e9fis suffisamment stimulants. Alexandra Broennimann recommande donc aux employeurs d'offrir \u00e0 ces jeunes adultes l'opportunit\u00e9 de s'engager dans des projets et de relever des d\u00e9fis qui parlent concr\u00e8tement \u00e0 leur groupe d'\u00e2ge.<\/p>\n

En ce qui concerne la formation initiale et continue, Florent Rondez, CEO de Swiss Education Group, explique : \"Nous avons restructur\u00e9 nos programmes d'\u00e9tudes pour faire face \u00e0 l'ennui ressenti par la g\u00e9n\u00e9ration Z. Nous avons \u00e9galement mis en place un programme de formation continue pour les enseignants. Par exemple, nos enseignants changent de sujet toutes les 20 minutes pendant les cours. La nouvelle p\u00e9dagogie est \u00e9volutive et tr\u00e8s dynamique\".<\/p>\n

Source : Groupe d'\u00e9ducation suisse<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Als einer der wichtigsten Rekrutierungs- und Nachwuchs-Events der Hospitality-Industrie findet das International Recruitment Forum (IRF) seit 2009 zweimal j\u00e4hrlich in Montreux statt. Es ist den Studierenden der Swiss Education Group vorbehalten und empf\u00e4ngt an zwei Tagen \u00fcber einhundert namhafte Unternehmen der Branche. Auf dieser Veranstaltung k\u00f6nnen die Studierenden mit Branchenexperten zum Thema Karriere und Marktbed\u00fcrfnisse […]<\/p>\n","protected":false},"author":4,"featured_media":1666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Generation Z","_yoast_wpseo_metadesc":"Anl\u00e4sslich des 17. 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