{"id":16748,"date":"2022-08-30T16:46:07","date_gmt":"2022-08-30T14:46:07","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=185225"},"modified":"2024-11-22T08:01:27","modified_gmt":"2024-11-22T07:01:27","slug":"yellow-cree-le-look-des-jours-de-la-sustainability","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-08-30\/yellow-kreiert-den-look-der-sustainability-days\/","title":{"rendered":"Yellow cr\u00e9e le look des Sustainability Days"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-185226 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Yellow_MCH_Sustainability-Days_1.jpg\" alt=\"Journ\u00e9es du d\u00e9veloppement durable\" width=\"1200\" height=\"848\" \/>L'urbanisation, la n\u00e9o-\u00e9cologie et la connectivit\u00e9, ainsi que les nombreuses tendances qui en d\u00e9coulent, posent des d\u00e9fis majeurs \u00e0 la soci\u00e9t\u00e9 et \u00e0 l'\u00e9conomie. Il en r\u00e9sulte une transformation guid\u00e9e par la num\u00e9risation et la durabilit\u00e9. En cons\u00e9quence, de plus en plus de technologies, de branches et de champs professionnels fusionnent et des solutions interdisciplinaires voient le jour. MCH Group prend en compte cette \u00e9volution avec les Sustainability Days et propose dans un premier temps quatre plates-formes sous son toit.<\/p>\r\n<p>C'est sur cette base que MCH Group a brief\u00e9 l'\u00e9quipe de Yellow. Autre d\u00e9fi : des formats \u00e9tablis comme Smart Suisse et le salon des technologies environnementales MUT ont \u00e9t\u00e9 int\u00e9gr\u00e9s sous l'\u00e9gide des Sustainability Days.<\/p>\r\n<p>Il en r\u00e9sulte une maison de marque compos\u00e9e d'une marque ombrelle et de quatre sous-marques. Afin de donner \u00e0 l'ensemble de l'\u00e9v\u00e9nement une identit\u00e9 unique, tout en respectant l'individualit\u00e9 th\u00e9matique des quatre plateformes, Yellow a d\u00e9velopp\u00e9 un univers visuel modulaire. Il en r\u00e9sulte une image de marque vari\u00e9e, flexible et pourtant visuellement homog\u00e8ne. Les premi\u00e8res r\u00e9alisations de cette cr\u00e9ation de marque sont actuellement utilis\u00e9es pour la prospection des exposants et en ligne.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-185227\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Yellow_MCH_Sustainability-Days_2.jpg\" alt=\"\" width=\"1200\" height=\"848\" \/> <img class=\"aligncenter size-full wp-image-185228\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Yellow_MCH_Sustainability-Days_3.jpg\" alt=\"\" width=\"1200\" height=\"848\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez MCH Group :<\/strong> Julien Rousseau (directeur de la marque), Marina Rusch (responsable du marketing et de la communication). <strong>Responsable <\/strong><strong>Agence :<\/strong> Jaune.<\/p>","protected":false},"excerpt":{"rendered":"<p>Urbanisierung, Neo-\u00d6kologie und Konnektivit\u00e4t sowie ihre zahlreichen Folgetrends stellen Gesellschaft und Wirtschaft vor grosse Herausforderungen. Dies f\u00fchrt zu einer Transformation, die von Digitalisierung und Nachhaltigkeit getrieben wird. In der Folge verschmelzen immer mehr Technologien, Branchen und Berufsfelder und es entstehen interdisziplin\u00e4re L\u00f6sungen. Diese Entwicklung nimmt die MCH Group mit den Sustainability Days auf und bietet [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Sustainability Days","_yoast_wpseo_metadesc":"MCH Group lanciert Sustainability Days: Interdisziplin\u00e4re Plattformen f\u00fcr Nachhaltigkeit und Digitalisierung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3357,3358],"class_list":["post-16748","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-live-kommunikation","tag-mch-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow kreiert den Look der Sustainability Days - Organisator<\/title>\n<meta name=\"description\" content=\"MCH Group lanciert Sustainability Days: Interdisziplin\u00e4re Plattformen f\u00fcr Nachhaltigkeit und Digitalisierung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2022-08-30\/yellow-cree-le-look-des-jours-de-la-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow kreiert den Look der Sustainability Days - 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