{"id":16988,"date":"2022-09-20T17:00:03","date_gmt":"2022-09-20T15:00:03","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=186592"},"modified":"2024-11-21T11:23:09","modified_gmt":"2024-11-21T10:23:09","slug":"wandel-als-konstante-franke-praesentiert-neue-markenidentitaet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-09-20\/wandel-als-konstante-franke-praesentiert-neue-markenidentitaet\/","title":{"rendered":"Le changement comme constante : Franke pr\u00e9sente sa nouvelle identit\u00e9 de marque"},"content":{"rendered":"<p><img class=\"alignnone wp-image-186602 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/Home_HS.png\" alt=\"Pr\u00e9sentation de la marque Franke\" width=\"1300\" height=\"874\" \/>\"La seule constante est le changement\" - pour Franke, cette philosophie de marque signifie trouver intelligemment de nouvelles mani\u00e8res de faire face au changement permanent - en collaboration avec les clients et les partenaires. Pour ce faire, l'entreprise entend associer une ing\u00e9nierie de longue date \u00e0 une technologie moderne et \u00e0 une esth\u00e9tique fonctionnelle, ainsi qu'\u00e0 des services int\u00e9gr\u00e9s et des solutions innovantes.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-20\/wandel-als-konstante-franke-praesentiert-neue-markenidentitaet\/attachment\/franke_cover_catalogue_2023_\/\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/FRANKE_COVER_CATALOGUE_2023_-scaled.jpg\" alt=\"\" width=\"707\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-20\/wandel-als-konstante-franke-praesentiert-neue-markenidentitaet\/attachment\/mythos\/\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/mythos-scaled.jpg\" alt=\"\" width=\"707\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-09-20\/wandel-als-konstante-franke-praesentiert-neue-markenidentitaet\/attachment\/vertical-pro-hoods\/\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/vertical-pro-hoods-scaled.jpg\" alt=\"\" width=\"707\" height=\"1000\" \/><\/a><\/p>\r\n<h3><strong>La tradition rencontre l'esprit audacieux<\/strong><\/h3>\r\n<p>Afin d'appliquer ce concept de marque de mani\u00e8re rigoureuse dans tous les domaines de l'entreprise, Franke a \u00e9labor\u00e9 une image de marque qui sera visible successivement sur toutes les plateformes, comme par exemple sur le site Internet actualis\u00e9, et dans toute la communication marketing \u00e0 partir du 13 septembre. Le r\u00f4le du design est d'exprimer le nouveau positionnement de la marque au moyen d'une identit\u00e9 visuelle.<\/p>\r\n<p>Fid\u00e8le au principe \"fiable et inspirant\", le futur design sera dynamique, flexible et contemporain, et s'appuiera sur des couleurs, des lignes et des symboles clairs. Tout en conservant ses origines, le logo Franke modernis\u00e9 appara\u00eet dans la couleur activante \"Vibrant Red\", une \u00e9volution de la couleur existante de la marque - pour plus de pr\u00e9cision et d'adaptabilit\u00e9.<\/p>\r\n<p>Particuli\u00e8rement frappante : la mise en page flexible avec la nouvelle police de caract\u00e8res dynamique \"Antarctica\" fait \u00e9clater les limites des formats et doit ainsi transmettre le message du changement permanent de mani\u00e8re particuli\u00e8rement claire. De m\u00eame, elle permet diff\u00e9rentes combinaisons d'\u00e9l\u00e9ments de design, qui peuvent \u00eatre subtils ou frappants, pr\u00e9cis ou dynamiques, \u00e9l\u00e9gants ou \u00e9motionnels ; en fonction du canal de communication concern\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00abDie einzige Konstante ist der Wandel\u00bb \u2013 f\u00fcr Franke steht diese Markenphilosophie daf\u00fcr, auf intelligente Weise neue Wege zu finden, sich dem st\u00e4ndigen Wandel zu stellen \u2013 gemeinsam mit Kunden und Partnern. Das Unternehmen will hierf\u00fcr langj\u00e4hrige Ingenieurskunst mit moderner Technologie und funktioneller \u00c4sthetik sowie mit integrierten Services und innovativen L\u00f6sungen verbinden. Tradition trifft k\u00fchnen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Franke Markenauftritt","_yoast_wpseo_metadesc":"Franke pr\u00e4sentiert neuen Markenauftritt: Tradition trifft k\u00fchnen Geist. Dynamisches Design und innovative L\u00f6sungen im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[3392,3393],"class_list":["post-16988","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-corporate-identity","tag-franke"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wandel als Konstante: Franke pr\u00e4sentiert neue Markenidentit\u00e4t - Organisator<\/title>\n<meta name=\"description\" content=\"Franke pr\u00e4sentiert neuen Markenauftritt: Tradition trifft k\u00fchnen Geist. 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