{"id":17132,"date":"2022-09-30T13:38:33","date_gmt":"2022-09-30T11:38:33","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=187423"},"modified":"2024-11-21T07:53:07","modified_gmt":"2024-11-21T06:53:07","slug":"thjnk-zuerich-und-loved-realisieren-rebranding-fuer-ochsner-sport","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-09-30\/thjnk-zuerich-und-loved-realisieren-rebranding-fuer-ochsner-sport\/","title":{"rendered":"Thjnk Zurich et Loved r\u00e9alisent le rebranding pour Ochsner Sport"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-187425 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/OSP-Rebranding-Logo.jpg\" alt=\"Ochsner Sport\" width=\"1200\" height=\"675\" \/>Depuis 2019, Ochsner Sport met davantage l'accent sur la performance et la comp\u00e9tence sportive. Depuis, le magasin de sport a constamment fait \u00e9voluer son image de marque. L'entreprise se positionne ainsi sous l'id\u00e9e de \"Accessible Aspiration\" et oriente de plus en plus son offre et ses services vers les personnes qui font ou veulent faire du sport \u00e0 un niveau sup\u00e9rieur.<\/p>\r\n<p>Pour r\u00e9pondre aux exigences de ces sportifs, l'entreprise mise sur le ski, le run &amp; train, l'outdoor et le bike. Dans ces quatre disciplines, Ochsner Sport propose, selon ses propres indications, la meilleure offre et ne cesse de d\u00e9velopper ses comp\u00e9tences.<\/p>\r\n<p>Dans le domaine du running, il existe par exemple tout un univers que l'on propose aux coureurs. De l'analyse dynamique de la course, en passant par les groupes de running autour du champion europ\u00e9en Viktor R\u00f6thlin, les manifestations de running et les marathons, jusqu'\u00e0 la propre application de running \"Runtime\" avec un podcast unique en son genre, qui ne joue que lorsque l'on court soi-m\u00eame.<\/p>\r\n<p><\/p>\r\n<p>Le slogan \"La Suisse est notre terrain de sport\" est fermement ancr\u00e9 dans l'ADN de l'entreprise et a \u00e9t\u00e9 ciment\u00e9 par diff\u00e9rentes campagnes et sans cesse dramatis\u00e9. Aujourd'hui, Ochsner Sport a d\u00e9velopp\u00e9 un nouveau logo en collaboration avec l'agence Loved du groupe Thjnk et Thjnk Zurich. Selon l'entreprise, ce rebranding est la prochaine \u00e9tape logique de la strat\u00e9gie \"Performance et comp\u00e9tence sportive\".<\/p>\r\n<p>Le nouveau logo doit refl\u00e9ter la performance et une confiance en soi souveraine et puissante. Il est v\u00e9hicul\u00e9 par la typographie tr\u00e8s claire et g\u00e9om\u00e9trique \"Galano Grotesque\" en gras audacieux. La sportivit\u00e9, la performance, la vitesse et la comp\u00e9tition entrent en jeu gr\u00e2ce au digit en mouvement, qui rappelle un chronom\u00e8tre du sport et du mouvement en g\u00e9n\u00e9ral.<\/p>\r\n<p>Le nouveau logo sera d\u00e9ploy\u00e9 progressivement \u00e0 partir de vendredi. Dans un premier temps, il sera visible dans toutes les succursales de plus de 80 sites dans toute la Suisse.<img class=\"aligncenter size-full wp-image-187424\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/OSP-Rebranding-U%CC%88bersicht.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Ochsner Sport :<\/strong> Marco Greco (responsable marketing), Patrizia Fiechter (chef d'\u00e9quipe cl. communication), Patrick K\u00e4ser (chef d'\u00e9quipe contenu &amp; m\u00e9dias sociaux), Andreas (Z\u00fcger, cl. communication &amp; RP), Nathalie Brunner (cl. communication), Jan Schmitter (contenu &amp; m\u00e9dias sociaux), Janina Stettler (contenu &amp; m\u00e9dias sociaux), Tavi Venzin (contenu &amp; m\u00e9dias sociaux). <strong>Responsable chez Thjnk Zurich :<\/strong> Alexander Jaggy, Pablo Schencke (GF Cr\u00e9ation), Gordon Nemitz (GF Strat\u00e9gie), Andrea Bison (GF Conseil), Lukas Amgwerd (Direction de la cr\u00e9ation), Lukas Frischknecht (Direction artistique), Marie Vuilleumier, Andrea H\u00e4fliger (Conseil). <strong>Responsable chez Loved :<\/strong> Maik Beimdieck (directeur cr\u00e9atif ex\u00e9cutif), Nicolai Diekmann (direction artistique), Valentina v. Cramm (directrice de compte), Lilli Oldag (gestionnaire de compte).<\/p>","protected":false},"excerpt":{"rendered":"<p>Seit 2019 setzt Ochsner Sport den Fokus verst\u00e4rkt auf Performance und Sportkompetenz. Der Sportfachh\u00e4ndler hat seinen Markenauftritt seither konstant weiterentwickelt. Das Unternehmen positioniert sich dabei unter dem Gedanken von \u00abAccessible Aspiration\u00bb und richtet Angebot und Service vermehrt auf Menschen aus, die selbst Sport auf einem h\u00f6heren Level machen oder machen wollen. Um den Anspr\u00fcchen dieser [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ochsner Sport","_yoast_wpseo_metadesc":"Ochsner Sport pr\u00e4sentiert neues Logo: Performance und Sportkompetenz im Fokus. Rollout in \u00fcber 80 Filialen in der Schweiz.","articlekey":"","footnotes":""},"categories":[29],"tags":[3426],"class_list":["post-17132","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ochsner-sport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thjnk Z\u00fcrich und Loved realisieren Rebranding f\u00fcr Ochsner Sport - Organisator<\/title>\n<meta name=\"description\" content=\"Ochsner Sport pr\u00e4sentiert neues Logo: Performance und Sportkompetenz im Fokus. 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