{"id":17230,"date":"2022-10-11T21:57:48","date_gmt":"2022-10-11T19:57:48","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=187958"},"modified":"2024-11-21T07:07:35","modified_gmt":"2024-11-21T06:07:35","slug":"pikka-realisiert-rebranding-fuer-die-uetlibergbahn","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-10-11\/pikka-realisiert-rebranding-fuer-die-uetlibergbahn\/","title":{"rendered":"Pikka r\u00e9alise un rebranding pour le t\u00e9l\u00e9ph\u00e9rique de l'Uetliberg"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-187962 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Plakat_Freizeit.jpg\" alt=\"Identit\u00e9 de la marque SZU\" width=\"1200\" height=\"800\" \/>Au cours des prochaines ann\u00e9es, le SZU entreprendra d'importantes \u00e9tapes de modernisation. Cela doit \u00e9galement \u00eatre visible dans la nouvelle identit\u00e9 visuelle. En collaboration avec le SZU, Pikka a affin\u00e9 l'identit\u00e9 de la marque et simplifi\u00e9 l'architecture de la marque pour servir de base au nouveau design.<\/p>\r\n<p>Au centre se trouve l'image du logo, qui donne \u00e9galement forme \u00e0 la mise en page et ouvre des perspectives sur des moments de vie positifs. Cette qualit\u00e9 de vie doit se refl\u00e9ter dans les nouvelles photos et vid\u00e9os : Elles montrent des instantan\u00e9s de personnes tout au long de la cha\u00eene de transport SZU. En compl\u00e9ment, Pikka a d\u00e9velopp\u00e9 un style d'illustration moderne et typique de la marque. L'ensemble de la pr\u00e9sentation doit souligner les valeurs de mani\u00e8re claire, personnelle et locale.<img class=\"aligncenter size-full wp-image-187963\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Plakat_Projektkommunikation-scaled.jpg\" alt=\"\" width=\"666\" height=\"1000\" \/><\/p>\r\n<h3><strong>Un nouveau design web pour le fournisseur de mobilit\u00e9<\/strong><\/h3>\r\n<p>De plus, Pikka a d\u00e9velopp\u00e9 un design d'\u00e9cran clair et frais pour le SZU. Le site <a href=\"https:\/\/www.szu.ch\/home\" rel=\"noopener\">nouvelle pr\u00e9sence en ligne<\/a> doit souligner et montrer l'exp\u00e9rience caract\u00e9ristique de la marque : Entrer chez SZU, c'est profiter davantage de la vie.<\/p>\r\n<p>Avec le redesign de son site web, le SZU veut s'adresser \u00e0 ses clients de mani\u00e8re plus personnelle, communiquer son offre de mani\u00e8re plus claire et \u00eatre per\u00e7u comme un employeur attractif. Pour atteindre ces objectifs, des personas, des flux et des wireframes ont \u00e9t\u00e9 d\u00e9velopp\u00e9s sur la base du redesign du SZU. La programmation du front-end et du back-end a \u00e9t\u00e9 r\u00e9alis\u00e9e par l'agence Flixx.<img class=\"aligncenter size-full wp-image-187967\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU_Desktop_quer.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/> <img class=\"aligncenter size-full wp-image-187964\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_PPT.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><img class=\"aligncenter size-full wp-image-187969\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Instagram.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3><strong>Illustrations personnelles et conviviales<\/strong><\/h3>\r\n<p>Les illustrations et les ic\u00f4nes constituent un \u00e9l\u00e9ment marquant de la nouvelle identit\u00e9 visuelle. Elles visent \u00e0 renforcer le caract\u00e8re visuel de la SZU et \u00e0 \u00e9gayer son image.<\/p>\r\n<p>Sur les supports \u00e9lectroniques, les illustrations sont utilis\u00e9es de mani\u00e8re anim\u00e9e. Le style d'illustration est minimaliste et graphique, les positions et les gestes restent naturels.<\/p>\r\n<h3><strong>Politique de marque num\u00e9rique<\/strong><\/h3>\r\n<p>Pikka a cr\u00e9\u00e9 des directives de marque num\u00e9riques pour le SZU afin de garantir une pr\u00e9sence caract\u00e9ristique et coh\u00e9rente de la marque dans tous les m\u00e9dias. En plus des directives classiques, on y trouve \u00e9galement une base de donn\u00e9es m\u00e9dia avec les vid\u00e9os, les images, les illustrations et les ic\u00f4nes cr\u00e9\u00e9es. Le d\u00e9p\u00f4t central des donn\u00e9es doit permettre \u00e0 tous les utilisateurs de les consulter facilement et de les actualiser sans difficult\u00e9.<img class=\"aligncenter size-full wp-image-187965\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Publikation_Titel.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-187966\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Visitenkarte.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-187968\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Flyer.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3><strong>Communication de lancement pour SZU_4.0<\/strong><\/h3>\r\n<p>Pour relever les d\u00e9fis de demain, le SZU a mis en place le programme interne SZU_4.0 avec la \"formule d'avenir\" et ses trois \u00e9l\u00e9ments \"plus ponctuel\", \"plus confortable\" et \"plus rapide\". La formule d'avenir accompagne le SZU et veille, gr\u00e2ce \u00e0 des projets concrets, \u00e0 ce que les passagers du SZU arrivent \u00e0 l'avenir plus ponctuellement, plus confortablement et plus rapidement \u00e0 destination. L'illustration principale avec trois ic\u00f4nes a \u00e9t\u00e9 d\u00e9velopp\u00e9e par Pikka. De m\u00eame, Pikka a con\u00e7u l'\u00e9v\u00e9nement pour le lancement interne du programme SZU_4.0 mardi, ainsi que divers give-aways et un leporello de marque. En outre, une locomotive sera brand\u00e9e avec la formule du futur.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez SZU : <\/strong>Mischa Nugent (directeur) ; Marco Graf (responsable marketing\/communication) ; Carole B\u00fcrgisser, Sabrina Spitzer, Manuela Haltiner (\u00e9quipe marketing et communication). <strong>Responsable chez Pikka : <\/strong>Andr\u00e9 Sandmann (propri\u00e9taire) ; Maike Sandmann (direction du design) ; Marina Huber, Carla Sachse (design) ; Marina Huber, Julia Siegenthaler, Annie Cabrejos (illustration).<\/p>","protected":false},"excerpt":{"rendered":"<p>In den n\u00e4chsten Jahren unternimmt die SZU umfassende Modernisierungsschritte. Dies soll auch im neuen Erscheinungsbild sichtbar werden. Als Basis f\u00fcr das neue Design hat Pikka in Zusammenarbeit mit der SZU die Markenidentit\u00e4t gesch\u00e4rft und die Markenarchitektur vereinfacht. Im Zentrum steht das Bildzeichen des Logos, das gleichzeitig Formgeber f\u00fcr das Layout ist und Einblicke in positive [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SZU Markenidentit\u00e4t","_yoast_wpseo_metadesc":"SZU modernisiert: Neues Design, personalisierter Onlineauftritt und digitale Markenrichtlinien f\u00f6rdern Kundenerlebnis.","articlekey":"","footnotes":""},"categories":[29],"tags":[3438,3439],"class_list":["post-17230","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-oev","tag-pikka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pikka realisiert Rebranding f\u00fcr die Uetlibergbahn - Organisator<\/title>\n<meta name=\"description\" content=\"SZU modernisiert: Neues Design, personalisierter Onlineauftritt und digitale Markenrichtlinien f\u00f6rdern Kundenerlebnis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2022-10-11\/pikka-realisiert-rebranding-fuer-die-uetlibergbahn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pikka realisiert Rebranding f\u00fcr die Uetlibergbahn - 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