{"id":17577,"date":"2022-10-27T14:44:03","date_gmt":"2022-10-27T12:44:03","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=17577"},"modified":"2022-10-27T14:44:03","modified_gmt":"2022-10-27T12:44:03","slug":"rethinking-business-am-forum-oe-2022","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/sustainability\/2022-10-27\/rethinking-business-am-forum-oe-2022\/","title":{"rendered":"\"Rethinking Business\" au Forum \u00f6 2022"},"content":{"rendered":"
\"\"
Olmar Albers (\u00e0 droite), directeur de \u00f6bu, en discussion avec les keynote speakers Nele Kreyssig et Robert Szilinski. Tous deux ont montr\u00e9 comment \"Rethinking Business\" commence aussi par la culture d'entreprise. (Photo : Thomas Berner)<\/figcaption><\/figure>\n

L'expos\u00e9 de Martin Kyburz a \u00e9t\u00e9 un exemple de ce \u00e0 quoi ressemble une \u00e9conomie durable. Son entreprise fabrique des v\u00e9hicules \u00e9lectriques qui sont notamment utilis\u00e9s par un nombre croissant de services de distribution postale, dont la Poste suisse. Alors que l'\u00e9lectromobilit\u00e9 conna\u00eet actuellement un v\u00e9ritable boom, un probl\u00e8me qui l'accompagne ne semble toujours pas \u00eatre r\u00e9solu : Que faire des piles et des accumulateurs usag\u00e9s ? Il existe bien s\u00fbr diverses approches de recyclage, mais elles se r\u00e9sument en g\u00e9n\u00e9ral \u00e0 un broyage et \u00e0 une \u00e9limination thermique sans r\u00e9cup\u00e9ration des mat\u00e9riaux. Kyburz utilise d\u00e9sormais un proc\u00e9d\u00e9 d\u00e9velopp\u00e9 en collaboration avec l'Empa, qui permet de r\u00e9cup\u00e9rer 90% des mat\u00e9riaux utilis\u00e9s dans une batterie. Kyburz est ainsi nomin\u00e9 pour le Green Business Award. Une autre entreprise nomin\u00e9e, Planted, \u00e9tait \u00e9galement pr\u00e9sente et a montr\u00e9 concr\u00e8tement \u00e0 quoi ressemblent le changement de mentalit\u00e9 et la transformation dans le secteur alimentaire.<\/p>\n

P\u00e9nurie d'\u00e9nergie : le mot d'ordre est \"smart energy<\/h3>\n

Le Forum \u00f6 2022 s'est encore termin\u00e9 avec de nombreux autres sujets<\/a> au d\u00e9part. L'un d'entre eux \u00e9tait la p\u00e9nurie d'\u00e9nergie actuelle. Trois experts de l'ewz, l'entreprise d'\u00e9lectricit\u00e9 de Zurich, ont expliqu\u00e9 les sc\u00e9narios auxquels il faut s'attendre. Il n'est actuellement pas facile de dire concr\u00e8tement si le pire des cas pourrait entra\u00eener des coupures de courant. Les perspectives sont trop incertaines, \u00e0 savoir si l'hiver sera vraiment rude et si les centrales nucl\u00e9aires fran\u00e7aises, si importantes pour les besoins en \u00e9lectricit\u00e9 de la Suisse, pourront vraiment \u00eatre reconnect\u00e9es au r\u00e9seau \u00e0 partir de janvier 2023 ou non. Mais il est \u00e9galement apparu clairement au cours de la discussion qu'il fallait profiter de la crise actuelle pour freiner la consommation d'\u00e9nergie \u00e9lectrique et ne pas se contenter de discuter de sources d'\u00e9lectricit\u00e9 alternatives - comme l'extension des centrales solaires dans les r\u00e9gions de montagne, que le Parlement s'appr\u00eate \u00e0 faire passer en force en bafouant de nombreux principes \u00e9cologiques. En outre, la voie doit passer par une d\u00e9centralisation des syst\u00e8mes \u00e9nerg\u00e9tiques ; \"smart energy\" est le mot d'ordre.<\/p>\n

Repenser le business en mati\u00e8re d'innovation<\/h3>\n

Le th\u00e8me de l'innovation par la collaboration \u00e9tait \u00e9galement au centre de l'attention. Postfinance, par exemple, a expliqu\u00e9 dans une autre session de breakout comment elle aborde ce th\u00e8me, notamment en ce qui concerne la mise en \u0153uvre des objectifs de durabilit\u00e9. Car pour les atteindre, il faut de l'innovation, comme l'a expliqu\u00e9 Anne-K\u00e4thi Leuenberger, responsable du secteur Corporate Responsibility. Elle a cit\u00e9 comme exemple le Swiss Climate Challenge, avec lequel Postfinance, en coop\u00e9ration avec Swisscom, veut rendre plus transparente, via une application, l'influence du comportement personnel en mati\u00e8re de mobilit\u00e9 sur le changement climatique. La \"r\u00e9compense\" est un \"Green Coin\", un franc suisse vert et num\u00e9rique qui ne peut \u00eatre utilis\u00e9 que pour des produits et des services durables. Autre exemple : avec \"Velto\", une solution de pr\u00e9voyance num\u00e9rique durable est lanc\u00e9e. L\u00e0 aussi, Globalance est un partenaire de coop\u00e9ration. Crowda\", une plateforme destin\u00e9e explicitement aux PME, a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9e en d\u00e9tail. Elle leur permet de trouver des partenaires de collaboration pour la mise en \u0153uvre commune des objectifs de d\u00e9veloppement durable de l'ONU. Ce projet n'en est qu'\u00e0 ses d\u00e9buts, mais il pourrait \u00eatre int\u00e9ressant pour les entreprises qui s'int\u00e9ressent \u00e0 la gestion durable, mais qui ne peuvent pas mobiliser elles-m\u00eames les ressources en personnel et en connaissances n\u00e9cessaires pour la mettre en \u0153uvre.<\/p>\n

De la culture d'entreprise et d'une \"Terre pour tous<\/h3>\n

Nele Kreyssig et Robert Szilinski d'esentri AG ont \u00e9galement donn\u00e9 des conf\u00e9rences. Ils ont donn\u00e9 un aper\u00e7u de leur culture d'entreprise, qui place syst\u00e9matiquement les personnes au centre et mise sur l'auto-organisation. Ils ont expliqu\u00e9 que cette approche pouvait donner lieu \u00e0 des d\u00e9rives plut\u00f4t \"sp\u00e9ciales\", par exemple dans le cadre du processus d'introduction d'un distributeur de c\u00e9r\u00e9ales propre \u00e0 l'entreprise, mais aussi les le\u00e7ons qu'ils en ont tir\u00e9es : Les id\u00e9es ne sont jamais le goulot d'\u00e9tranglement, c'est la mani\u00e8re dont on peut cr\u00e9er l'espace n\u00e9cessaire aux personnes. \"L'\u00e8re de l'efficacit\u00e9 est termin\u00e9e, c'est maintenant l'\u00e8re de la r\u00e9silience qui commence\", ont conclu Kreyssig et Szilinski.<\/p>\n

\"\"
Till Kellerhoff du Club de Rome pendant son expos\u00e9. (Photo : Thomas Berner)<\/figcaption><\/figure>\n

C'est du Club de Rome, qui a attir\u00e9 pour la premi\u00e8re fois l'attention sur la finitude des ressources en 1972, que vient Till Kellerhoff, qui a pr\u00e9sent\u00e9 dans son expos\u00e9 l'\u00e9tude \"Earth4All\". Il a tout d'abord r\u00e9sum\u00e9 de mani\u00e8re impressionnante, \u00e0 l'aide de donn\u00e9es statistiques, ce qui se passerait si l'humanit\u00e9 continuait sur le m\u00eame mode qu'aujourd'hui. La disparition des insectes, la sixi\u00e8me extinction de masse de l'histoire de la Terre, n'est qu'une partie du sc\u00e9nario. Les in\u00e9galit\u00e9s et les d\u00e9s\u00e9quilibres sociaux croissants sont \u00e9galement tr\u00e8s explosifs. Le chemin doit donc passer par cinq virages :<\/p>\n

    \n
  1. De nouvelles structures \u00e9conomiques pour les pays \u00e0 faible revenu afin de lutter contre la pauvret\u00e9.<\/li>\n
  2. \u00c9liminer les in\u00e9galit\u00e9s de revenus, par exemple en augmentant la progressivit\u00e9 de l'imp\u00f4t ou en taxant davantage le patrimoine.<\/li>\n
  3. l'autonomisation des femmes afin de combler l'\u00e9cart de pouvoir entre les sexes.<\/li>\n
  4. Une alimentation saine pour tous sans extension des surfaces agricoles et la lutte contre le gaspillage alimentaire.<\/li>\n
  5. Transformer les syst\u00e8mes \u00e9nerg\u00e9tiques pour r\u00e9duire de moiti\u00e9 les \u00e9missions de gaz \u00e0 effet de serre tous les dix ans.<\/li>\n<\/ol>\n

    Les personnes pr\u00e9sentes ont d\u00fb \u00eatre d'accord : Ce sont probablement les bons objectifs. La question est de savoir s'il reste assez de temps pour les atteindre. Mais il n'est pas encore trop tard pour \"Rethinking Business\". Il est \u00e9galement \u00e0 souhaiter que les connaissances dans les entreprises sur la 17 Objectifs de d\u00e9veloppement durable de l'ONU<\/a> et ne se limite pas aux cercles qui se d\u00e9placent lors de congr\u00e8s comme le Forum \u00f6.<\/p>\n

    Plus d'informations : www.oebu.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Beispielhaft daf\u00fcr, wie nachhaltiges Wirtschaften aussieht, stand das Impuls-Referat von Martin Kyburz. Sein Unternehmen stellt Elektrofahrzeuge her, die u.a. von immer mehr Post-Zustelldiensten, darunter auch der Schweizer Post, genutzt werden. W\u00e4hrend die Elektromobilit\u00e4t derzeit einen echten Boom erlebt, scheint ein damit einhergehendes Problem nach wie vor ungel\u00f6st zu sein: Was passiert mit den ausgedienten Batterien […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rethinking Business","_yoast_wpseo_metadesc":"Am 26. Oktober 2022 lud \u00f6bu zum traditionellen Forum \u00f6. 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