{"id":17588,"date":"2022-10-27T16:16:29","date_gmt":"2022-10-27T14:16:29","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=188888"},"modified":"2024-11-19T13:52:37","modified_gmt":"2024-11-19T12:52:37","slug":"15-millionen-mehr-fuer-den-buendner-tourismus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-10-27\/15-millionen-mehr-fuer-den-buendner-tourismus\/","title":{"rendered":"1,5 million de plus pour le tourisme grison"},"content":{"rendered":"<figure id=\"attachment_188889\" class=\"wp-caption alignnone\" style=\"width: 1024px;\" aria-describedby=\"caption-attachment-188889\"><img class=\"alignnone wp-image-188889 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen.jpg 1024w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-600x450.jpg 600w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-768x576.jpg 768w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-16x12.jpg 16w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-233x175.jpg 233w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-467x350.jpg 467w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/Buendner-tourismus-1-5-Millionen-1000x750.jpg 1000w\" alt=\"Graub\u00fcnden Ferien Promotion\" width=\"1024\" height=\"768\" \/>\r\n<figcaption id=\"caption-attachment-188889\" class=\"wp-caption-text\">L'association Graub\u00fcnden Ferien souhaite positionner les Grisons au niveau national et international comme \"la m\u00e9tropole naturelle des Alpes\". Pour cela, l'organisation re\u00e7oit 1,5 million de francs suppl\u00e9mentaires par an de la part du gouvernement. (Photo d'archives : Keystone\/Gian Ehrenzeller)<\/figcaption>\r\n<\/figure>\r\n<p>L'association Graub\u00fcnden Ferien est l'organisation de marketing touristique du canton. Le gouvernement vient de renouveler le mandat de prestations de l'organisation pour les ann\u00e9es 2023-2026. L'association recevra au total 7,5 millions de francs par an, soit 1,5 million de plus qu'auparavant.<\/p>\r\n<p>Un quart de million de francs est consacr\u00e9 \u00e0 un projet visant \u00e0 mieux faire conna\u00eetre la destination de vacances en Suisse romande. Un autre quart de million de francs est investi dans la durabilit\u00e9. Il s'agit d'un besoin croissant de la part des clients et d'une opportunit\u00e9 de concevoir une offre et de se diff\u00e9rencier de la concurrence, a expliqu\u00e9 jeudi Martin Vincenz, CEO de Graub\u00fcnden Ferien, interrog\u00e9 par l'agence de presse Keystone-SDA.<\/p>\r\n<p>On voulait participer \u00e0 ce th\u00e8me au niveau national et mettre des informations \u00e0 disposition du tourisme grison. Concr\u00e8tement, il s'agit d'une collaboration avec le centre de comp\u00e9tence pour le d\u00e9veloppement durable de la F\u00e9d\u00e9ration suisse du tourisme, d'une participation \u00e0 la mise en place d'un monitoring touristique et de sa mise \u00e0 disposition pour les prestataires du canton.<\/p>\r\n<h3>Objectif principal : plus de clients<\/h3>\r\n<p>Mais l'objectif premier de l'association - comme on peut le lire sur son site Internet - est d'attirer davantage de touristes dans les Grisons. C'est ainsi que Vacances aux Grisons veut faire de la publicit\u00e9 pour \"la m\u00e9tropole naturelle des Alpes\" dans les pays du Golfe, en Asie et aux Etats-Unis, en investissant un million de francs par an.<\/p>\r\n<p>L'objectif est d'augmenter le taux d'occupation de l'h\u00f4tellerie grisonne et de diversifier la structure de la client\u00e8le, poursuit Vincenz. On serait ainsi mieux arm\u00e9 pour faire face aux fluctuations \u00e9conomiques et mon\u00e9taires.<\/p>\r\n<p>Actuellement, les Grisons accueillent relativement peu de touristes en provenance de ces march\u00e9s. En revanche, le potentiel est important. En 2019 - donc avant la pand\u00e9mie de Corona - la part des h\u00f4tes du march\u00e9 lointain en provenance des pays du Golfe, de Chine et des Etats-Unis \u00e9tait de 3,8 pour cent. La moyenne suisse \u00e9tait de 13,1 pour cent.<\/p>\r\n<p>Pour une orientation durable de l'\"initiative des march\u00e9s lointains\", Vacances aux Grisons soutiendrait tous les efforts des partenaires et des associations pour rendre le tourisme plus durable. En outre, on aimerait donner de mani\u00e8re cibl\u00e9e \"envie de passer des vacances dans des localit\u00e9s grisonnes idylliques et rest\u00e9es \u00e0 l'\u00e9tat naturel\". Le nouveau service de d\u00e9veloppement durable doit contribuer \u00e0 ces efforts. <em>(SDA)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Verein Graub\u00fcnden Ferien ist die touristische Marketingorganisation des Kantons. Die Regierung erneuerte nun den Leistungsauftrag der Organisation f\u00fcr die Jahre 2023-2026. Insgesamt 7,5 Millionen Franken erh\u00e4lt der Verein pro Jahr \u2013 das sind 1,5 Millionen Franken mehr als bisher. Eine Viertelmillion Franken fliesst in ein Projekt, um die Feriendestination in der Romandie bekannter zu [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Graub\u00fcnden Ferien F\u00f6rderung","_yoast_wpseo_metadesc":"Graub\u00fcnden Ferien erh\u00e4lt 1,5 Millionen Franken mehr pro Jahr zur F\u00f6rderung des Tourismus. Ziel: Mehr G\u00e4ste und nachhaltige Angebote.","articlekey":"","footnotes":""},"categories":[29],"tags":[1215,4759,1311,3473,1787,2317],"class_list":["post-17588","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-foerderung","tag-gaeste","tag-graubuenden","tag-graubuenden-ferien-grf","tag-nachhaltigkeit","tag-tourismus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1,5 Millionen mehr f\u00fcr den B\u00fcndner Tourismus - Organisator<\/title>\n<meta name=\"description\" content=\"Graub\u00fcnden Ferien erh\u00e4lt 1,5 Millionen Franken mehr pro Jahr zur F\u00f6rderung des Tourismus. 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