{"id":17904,"date":"2022-11-22T11:55:58","date_gmt":"2022-11-22T10:55:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190263"},"modified":"2024-11-20T10:04:35","modified_gmt":"2024-11-20T09:04:35","slug":"serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-11-22\/serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron\/","title":{"rendered":"Serviceplan met en sc\u00e8ne un film d'image B2B pour Accelleron"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190264 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/header-accelleron-imagefilm-serviceplan.jpg\" alt=\"Film d&#039;entreprise Accelleron\" width=\"1200\" height=\"900\" \/>Le nouveau film d'image pour Accelleron devait aller au-del\u00e0 du langage B2B habituel et exprimer l'importance de l'entreprise. Le public devait \u00eatre sensibilis\u00e9 \u00e0 Accelleron et \u00e0 la motivation de ses collaborateurs. Selon Serviceplan Suisse, \"Move Further\" a donc davantage l'air d'une profession de foi engag\u00e9e dans la mission de l'entreprise que d'un film d'entreprise. D'une dur\u00e9e d'un peu plus de deux minutes, le film emm\u00e8ne les spectateurs dans un voyage \u00e0 travers le monde de l'entreprise et met en avant les personnes qui font Accelleron.<\/p>\r\n<p>Le film a \u00e9t\u00e9 tourn\u00e9 \u00e0 Hambourg et \u00e0 Baden et sera diffus\u00e9 dans un premier temps sur les propres canaux d'Accelleron. D'autres diffusions sont pr\u00e9vues dans les prochains mois.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Accelleron :<\/strong> Magdalena Okopska (vice-pr\u00e9sidente de la communication), Antonietta Allocca (responsable de la gestion de la marque et des partenariats). <strong>Responsable chez ABB :<\/strong> Nicolas Ziegler (responsable de la gestion de la marque), Lena Po\u00ebll (responsable du design et de la gouvernance de la marque). <strong>Responsable chez Serviceplan Suisse et Plan.Net Suisse :<\/strong> Peter Sch\u00e4fer (Chief Strategy Officer), Micha Seger (Executive Creative Director), Philipp Intlekofer (Art Direction), Henry Clarke, Joss Arnott (Copywriter), Muriel Laporta-Ast\u00e9, Tom Hubli, Sylvia Kohler et Caroline Ronzani (conseil), Pam H\u00fcgli et Raul Serrat (responsabilit\u00e9 globale). <strong>Production de films :<\/strong> Stefan Girtanner (Shining Film). <strong>R\u00e9alisation :<\/strong> Marco Lutz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der neue Imagefilm f\u00fcr Accelleron sollte \u00fcber die gewohnte B2B-Sprache hinausgehen und die Bedeutung des Unternehmens zum Ausdruck bringen. Das Publikum sollte ein Bewusstsein f\u00fcr Accelleron und f\u00fcr die Motivation seiner Mitarbeiter entwickeln. Laut Serviceplan Suisse wirke \u00abMove Further\u00bb daher eher wie ein engagiertes Bekenntnis zur Mission des Unternehmens als ein Imagefilm. In seiner vollen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Accelleron Imagefilm","_yoast_wpseo_metadesc":"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. Ver\u00f6ffentlicht auf eigenen Kan\u00e4len.","articlekey":"","footnotes":""},"categories":[29],"tags":[3515,3516,3517],"class_list":["post-17904","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-accelleron","tag-plan-net-suisse","tag-serviceplan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan inszeniert B2B-Imagefilm f\u00fcr Accelleron - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. 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