{"id":17926,"date":"2022-11-24T15:05:53","date_gmt":"2022-11-24T14:05:53","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190433"},"modified":"2024-11-20T09:04:53","modified_gmt":"2024-11-20T08:04:53","slug":"heads-positioniert-gryps-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-11-24\/heads-positioniert-gryps-neu\/","title":{"rendered":"Heads repositionne Gryps"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190436 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_1.jpg\" alt=\"Gryps\" width=\"1200\" height=\"897\" \/><\/p>\r\n<p>Gryps soutient plus de 45'000 PME suisses dans leurs activit\u00e9s quotidiennes. La plate-forme de services num\u00e9riques est une filiale d'Axel Springer Suisse et propose aux entrepreneurs des offres ainsi que des informations et des conseils pour les d\u00e9charger de leurs t\u00e2ches administratives.<\/p>\r\n<p>Heads a affin\u00e9 le positionnement du portail en ligne, d\u00e9velopp\u00e9 le Corporate Wording et formul\u00e9 l'image de marque au moyen d'une promesse de marque et d'un claim : La promesse \"Ma\u00eetrisez votre quotidien de PME de mani\u00e8re intelligente et ind\u00e9pendante. Gr\u00e2ce \u00e0 Gryps, beaucoup de choses sont simplement bien r\u00e9solues\" est \u00e9galement disponible sous forme abr\u00e9g\u00e9e sous la forme d'un slogan \"Simplement bon pour les affaires\". En outre, l'image de marque a \u00e9t\u00e9 orient\u00e9e de mani\u00e8re cons\u00e9quente vers les petites et moyennes entreprises.<\/p>\r\n<p>Avec la refonte du logo, des couleurs et des polices de l'entreprise et le d\u00e9veloppement d'un concept d'image directement issu du monde des PME, la plateforme se pr\u00e9sente d\u00e9sormais de mani\u00e8re plus moderne et communique clairement que Gryps se met enti\u00e8rement au service des PME - l'\u00e9pine dorsale de l'\u00e9conomie suisse.<img class=\"aligncenter size-full wp-image-190434\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_5.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190437\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_3.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190438\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_4.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190435\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_6.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Gryps unterst\u00fctzt \u00fcber 45\u2019000 Schweizer KMU-Betriebe in ihrem Gesch\u00e4ftsalltag. Die digitale Service-Plattform ist ein Tochterunternehmen von Axel Springer Schweiz und bietet Unternehmer:innen Offertvermittlung sowie Informationen und Beratung zur Entlastung im Administrativbereich. Heads hat f\u00fcr das Online-Portal die Positionierung gesch\u00e4rft, das Corporate Wording weiterentwickelt und das Selbstverst\u00e4ndnis mittels Markenversprechen und Claim ausformuliert: Das Versprechen \u00abMeistern Sie [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Gryps","_yoast_wpseo_metadesc":"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. Neu gestaltetes Logo und Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[3522,3523],"class_list":["post-17926","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gryps","tag-heads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heads positioniert Gryps neu - Organisator<\/title>\n<meta name=\"description\" content=\"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. 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