{"id":18062,"date":"2022-11-29T15:47:01","date_gmt":"2022-11-29T14:47:01","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190734"},"modified":"2024-11-20T07:42:34","modified_gmt":"2024-11-20T06:42:34","slug":"republica-mit-haut-und-haar-fuer-den-sc-bern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-11-29\/republica-mit-haut-und-haar-fuer-den-sc-bern\/","title":{"rendered":"Republica : La peau sur les os pour le CP Berne"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190745 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x640px_02.jpg\" alt=\"SC Berne\" width=\"960\" height=\"640\" \/>Rarement, voire jamais, le SC Berne n'avait tourn\u00e9 autant de boulons en une saison. Republica a pu exercer une influence \u00e0 de nombreux niveaux dans le cadre de ce processus de changement en mati\u00e8re de communication : De la marque et de ses valeurs au spectacle d'avant-match et \u00e0 la campagne actuelle qui doit pr\u00e9senter le SCB dans toute son authenticit\u00e9 OOH et en ligne, en passant par la nouvelle tenue \u00e0 domicile et l'identit\u00e9 du SCB dans les catacombes du stade.<\/p>\r\n<h3><strong>SCB un jour, SCB toujours <\/strong><\/h3>\r\n<p>Depuis plus de quatorze ans d\u00e9j\u00e0, le slogan est \"Le CP Berne se met dans la peau - 24 heures sur 24, 7 jours sur 7\". Dans le cadre du renforcement de la marque, ce concept de toujours a \u00e9t\u00e9 r\u00e9activ\u00e9, r\u00e9interpr\u00e9t\u00e9 et \u00e9largi au sens propre. C'est ainsi qu'est n\u00e9 le nouveau slogan de la marque \"Toujours &amp; \u00c9ternel\". Une fois que l'on fait partie de la communaut\u00e9 SCB, on doit \u00eatre bien diverti, enthousiasm\u00e9 et r\u00e9compens\u00e9 par le plus grand nombre possible de succ\u00e8s pendant toute sa vie.<img class=\"aligncenter size-full wp-image-190744\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_1920x1280px_03-scaled.jpg\" alt=\"\" width=\"1300\" height=\"866\" \/><img class=\"aligncenter size-full wp-image-190736\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x640px_04.jpg\" alt=\"\" width=\"960\" height=\"640\" \/><\/p>\r\n<h3><strong>Des couples de mots ail\u00e9s et inspirants <\/strong><\/h3>\r\n<p>Le nouveau slogan est introduit par une campagne qui met \u00e9galement en avant des couples de mots bien connus comme \"chapeau &amp; cheveux\", \"haie &amp; bord\" ou \"t\u00eate &amp; chagrin\" - avec le message que le SCB est, fait et apporte toujours plus que cela.<\/p>\r\n<p>Avec les images du photographe bernois Rob Lewis, la campagne visualise l'ensemble du cosmos du SCB, des joueurs aux fans en passant par les membres du staff. Il s'agit d'instantan\u00e9s en style reportage, sans accessoires, sans fioritures et bas\u00e9s sur les valeurs du club que sont l'honn\u00eatet\u00e9, l'authenticit\u00e9, le dynamisme et la volont\u00e9. Toute cette richesse de sujets est actuellement pr\u00e9sente en ligne et dans les transports publics de Berne, ainsi que sous forme d'affiches et d'annonces.<img class=\"aligncenter size-full wp-image-190743\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_1920x640px_02-scaled.jpg\" alt=\"\" width=\"1300\" height=\"434\" \/><\/p>\r\n<h3><strong>Interventions globales<\/strong><\/h3>\r\n<p>En plus de ces t\u00e2ches classiques, Republica a particip\u00e9 au d\u00e9veloppement du contenu de la nouvelle application SCB avec l'int\u00e9gration de la billetterie et de la gestion des abonnements ainsi que de nombreuses autres fonctionnalit\u00e9s. Republica a \u00e9galement repens\u00e9 le show d'avant-match ; y compris le clip vid\u00e9o avec de nombreux fans et joueurs du SCB ainsi que la nouvelle bande-son du film. En collaboration avec le photographe Terence du Fresne, Republica a en outre cr\u00e9\u00e9 des cartes d'autographes adapt\u00e9es \u00e0 la campagne.<\/p>\r\n<p>Depuis peu, le SCB joue \u00e0 domicile en rouge. Ce changement a \u00e9t\u00e9 d\u00e9cid\u00e9 en collaboration avec le nouveau CEO du SCB Raeto Raffainer et avec le COO Rolf Bachmann. Republica est responsable du design de la tenue \u00e0 domicile ainsi que de la tenue \u00e0 l'ext\u00e9rieur et de la tenue de rechange. Enfin, l'agence a \u00e9galement enti\u00e8rement habill\u00e9 la zone des joueurs de la PostFinance Arena aux couleurs du club : noir, jaune et rouge.<img class=\"aligncenter size-full wp-image-190742\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_1920x640px_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"434\" \/> <img class=\"aligncenter size-full wp-image-190735\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x640px_03.jpg\" alt=\"\" width=\"960\" height=\"640\" \/> <img class=\"aligncenter size-full wp-image-190737\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x1280px_01.jpg\" alt=\"\" width=\"750\" height=\"1000\" \/> <img class=\"aligncenter size-full wp-image-190741\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_1080x1350px_01.jpg\" alt=\"\" width=\"800\" height=\"1000\" \/> <img class=\"aligncenter size-full wp-image-190738\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x1280px_02.jpg\" alt=\"\" width=\"750\" height=\"1000\" \/> <img class=\"aligncenter size-full wp-image-190740\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x1280px_05.jpg\" alt=\"\" width=\"750\" height=\"1000\" \/> <img class=\"aligncenter size-full wp-image-190739\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/Cases_960x1280px_04.jpg\" alt=\"\" width=\"750\" height=\"1000\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Selten bis noch gar nie wurde beim SC Bern auf eine Saison hin an derart vielen Schrauben gedreht. Republica konnte innerhalb dieses kommunikativen Change-Prozesses auf sehr vielen Ebenen Einfluss nehmen: Von der Marke und ihren Werten \u00fcber das neue Heimdress und die SCB-Identity in den Stadionkatakomben bis hin zur Pre-Game-Show und der aktuellen Kampagne, die [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SC Bern","_yoast_wpseo_metadesc":"SC Bern 2023: Ver\u00e4nderungsprozess mit neuem Heimdress, Kampagne und Pre-Game-Show. Marke \"Immer & Ewig\".","articlekey":"","footnotes":""},"categories":[29],"tags":[3534,3535,3536],"class_list":["post-18062","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-eishockey","tag-republica","tag-sc-bern"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Republica: Mit Haut und Haar f\u00fcr den SC Bern - Organisator<\/title>\n<meta name=\"description\" content=\"SC Bern 2023: Ver\u00e4nderungsprozess mit neuem Heimdress, Kampagne und Pre-Game-Show. 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