{"id":18097,"date":"2022-12-01T13:21:49","date_gmt":"2022-12-01T12:21:49","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190860"},"modified":"2024-11-20T07:03:38","modified_gmt":"2024-11-20T06:03:38","slug":"furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-01\/furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023\/","title":{"rendered":"Furrerhugi cr\u00e9e un nouveau look pour le Z\u00fcri F\u00e4scht 2023"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190862 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/ZF_2023_Plakat.jpg\" alt=\"F\u00eate de Zurich\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>En collaboration avec l'illustrateur Jaron Gyger et le spin-off de la FHGR Chilyvent, Furrerhugi a retravaill\u00e9 le keyvisual et le Z\u00fcri-Leu pour la Z\u00fcri F\u00e4scht 2023. Depuis jeudi, le nouveau look permet de se r\u00e9jouir de la f\u00eate \u00e0 venir. Avec la ligne d'horizon de Zurich et le lac de Zurich, le visuel cl\u00e9 s'oriente vers la tradition du Z\u00fcri F\u00e4scht en tant que f\u00eate de la nuit des lacs.<\/p>\r\n<h3><strong>Crini\u00e8re color\u00e9e, rire joyeux<\/strong><\/h3>\r\n<p>Avec sa crini\u00e8re color\u00e9e et la joie qu'il d\u00e9gage, le nouveau Z\u00fcri-Leu incarne le d\u00e9part vers l'avenir et la diversit\u00e9 du Z\u00fcri F\u00e4scht. Pour cela, l'illustration a \u00e9t\u00e9 rafra\u00eechie et s'inspire des \u00e9motic\u00f4nes. D\u00e9sormais, le Z\u00fcri-Leu ne se contente plus de rugir, il fait aussi un clin d'\u0153il aux visiteurs. <a href=\"https:\/\/www.zuerifaescht.ch\/\" rel=\"noopener\">du site web<\/a> et les canaux de m\u00e9dias sociaux. <img class=\"aligncenter size-full wp-image-190861\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/ZF_Leu_GIF.gif\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/p>\r\n<h3><strong>Focalisation sur la durabilit\u00e9<\/strong><\/h3>\r\n<p>Le Z\u00fcri F\u00e4scht emprunte \u00e9galement de nouvelles voies en mati\u00e8re de d\u00e9veloppement durable et met en place en 2023 un syst\u00e8me de gestion des d\u00e9chets. <a href=\"https:\/\/www.zuerifaescht.ch\/tradition-und-nachhaltigkeit-aufbruch-schritten\" rel=\"noopener\">Concept de d\u00e9veloppement durable<\/a> pour la premi\u00e8re fois. Celle-ci a \u00e9t\u00e9 \u00e9labor\u00e9e avec la participation d'organisations municipales et priv\u00e9es. La strat\u00e9gie de durabilit\u00e9 mise sur des objectifs \u00e0 long terme, travaille de mani\u00e8re cibl\u00e9e et \u00e9tape par \u00e9tape pour les atteindre. Le nouveau concept doit permettre de r\u00e9duire les d\u00e9chets de 50 %.<\/p>\r\n<p>De plus, la phase finale du sponsoring a commenc\u00e9. Mais il reste encore des possibilit\u00e9s pour les entreprises de se pr\u00e9senter au Z\u00fcri F\u00e4scht sur des th\u00e8mes int\u00e9ressants comme la famille, la durabilit\u00e9 ou l'\u00e9limination des d\u00e9chets.<\/p>\r\n<hr \/>\r\n<p><strong>Responsable du Z\u00fcri F\u00e4scht :<\/strong> Jeannette Herzog (directrice). <strong>Responsable chez Furrerhugi :<\/strong> Andreas Hugi (direction du mandat), Sonja Glauser-Rychener (direction artistique), Patrick Blaser (conseil), Sarah B\u00fcnter (conseil). <strong>Illustration :<\/strong> Jaron Gyger. <strong>Animation :<\/strong> Philip Zurm\u00fchle (Chilyvent).<\/p>","protected":false},"excerpt":{"rendered":"<p>In Zusammenarbeit mit dem Illustrator Jaron Gyger und dem FHGR-Spin-Off Chilyvent hat Furrerhugi das Keyvisual und den Z\u00fcri-Leu f\u00fcr das Z\u00fcri F\u00e4scht 2023 \u00fcberarbeitet. Seit Donnerstag sorgt der neue Look f\u00fcr Vorfreude auf das kommende Fest. Mit der Skyline von Z\u00fcrich und dem Z\u00fcrichsee orientiert sich das Keyvisual an der Tradition des Z\u00fcri F\u00e4scht als [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Z\u00fcri F\u00e4scht","_yoast_wpseo_metadesc":"Neuer Look f\u00fcr Z\u00fcri F\u00e4scht 2023: Bunte M\u00e4hne und Nachhaltigkeitskonzept setzen Akzente","articlekey":"","footnotes":""},"categories":[29],"tags":[3538],"class_list":["post-18097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-furrerhugi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Furrerhugi kreiert neuen Look f\u00fcrs Z\u00fcri F\u00e4scht 2023 - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Look f\u00fcr Z\u00fcri F\u00e4scht 2023: Bunte M\u00e4hne und Nachhaltigkeitskonzept setzen Akzente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-01\/furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Furrerhugi kreiert neuen Look f\u00fcrs Z\u00fcri F\u00e4scht 2023 - 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