{"id":18260,"date":"2022-12-13T13:59:12","date_gmt":"2022-12-13T12:59:12","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=191420"},"modified":"2024-11-19T14:02:19","modified_gmt":"2024-11-19T13:02:19","slug":"usp-partner-sorgt-fuer-frisch-gekochte-ricola","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","title":{"rendered":"Le partenaire USP veille \u00e0 ce que le Ricola soit fra\u00eechement cuisin\u00e9"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-191421 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg\" alt=\"Ricola Live-Marketing\" width=\"1200\" height=\"900\" \/>Pour la premi\u00e8re fois dans l'histoire de Rucola, les consommateurs ont pu assister en direct au processus de cuisson et de gaufrage sur le point de vente. En m\u00eame temps, les cuisiniers en bonbons Ricola ont transmis des informations int\u00e9ressantes sur la marque.<\/p>\r\n<p>La promotion devait mettre l'accent sur la qualit\u00e9 des mati\u00e8res premi\u00e8res utilis\u00e9es ainsi que sur le soin apport\u00e9 \u00e0 leur transformation et les mettre en sc\u00e8ne sur le point de vente en fonction de la marque. Une pr\u00e9sentation de la marque riche en d\u00e9tails compl\u00e9tait l'exp\u00e9rience, avec notamment les 13 herbes du m\u00e9lange d'herbes Ricola pr\u00e9sent\u00e9es dans un parterre sur\u00e9lev\u00e9 sur le stand. Des \u00e9l\u00e9ments visuels forts, une forte pression sur les produits et des offres de vente adapt\u00e9es avec des rabais et des actions compl\u00e9mentaires devaient assurer des incitations suppl\u00e9mentaires \u00e0 l'achat.<\/p>\r\n<p>L'USP s'est vu confier la responsabilit\u00e9 globale de l'activation du marketing en direct et a \u00e9t\u00e9 responsable de la gestion du projet, du concept au d\u00e9veloppement de l'image du stand et de la marque, en passant par la garantie de la logistique, jusqu'\u00e0 la pr\u00e9sentation professionnelle globale sur le terrain. La campagne POS a \u00e9t\u00e9 immortalis\u00e9e dans un film d'ambiance.<\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-191422\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-3-scaled.jpg\" alt=\"\" width=\"1050\" height=\"1400\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Ricola Suisse :<\/strong> Fiona W\u00e4gerle (Senior Brand Experience Manager Switzerland &amp; Travel Retail), Eren Karakus (Senior Key Account Manager Switzerland), Bj\u00f6rn Christ (Director Trade Marketing &amp; B2B). <strong>Concept &amp; responsabilit\u00e9 globale du projet :<\/strong> Partenaires USP. <strong>Construction de stands et logistique : <\/strong>Eurexpo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zum ersten Mal in der Geschichte von Rucola konnten die Konsument:innen am Point of Sale den Koch- und Pr\u00e4geprozess live miterleben. Gleichzeitig wurde Wissenswertes rund um die Marke von den Ricola-Bonbonk\u00f6chen vermittelt. Die Promotion sollte die Qualit\u00e4t der verwendeten Rohstoffe sowie deren sorgf\u00e4ltige Weiterverarbeitung ins Zentrum stellen und am POS markengerecht inszenieren. Ein detailreich gestalteter [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ricola Live-Marketing","_yoast_wpseo_metadesc":"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[3562],"class_list":["post-18260","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ricola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USP Partner sorgt f\u00fcr frisch gekochte Ricola - Organisator<\/title>\n<meta name=\"description\" content=\"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"USP Partner sorgt f\u00fcr frisch gekochte Ricola - Organisator\" \/>\n<meta property=\"og:description\" content=\"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T12:59:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T13:02:19+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"USP Partner sorgt f\u00fcr frisch gekochte Ricola\",\"datePublished\":\"2022-12-13T12:59:12+00:00\",\"dateModified\":\"2024-11-19T13:02:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2212-Ricola-Shopper-Promotion-USP-2.jpg\",\"keywords\":[\"Ricola\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/\",\"name\":\"USP Partner sorgt f\u00fcr frisch gekochte Ricola - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2212-Ricola-Shopper-Promotion-USP-2.jpg\",\"datePublished\":\"2022-12-13T12:59:12+00:00\",\"dateModified\":\"2024-11-19T13:02:19+00:00\",\"description\":\"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2212-Ricola-Shopper-Promotion-USP-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2212-Ricola-Shopper-Promotion-USP-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-12-13\\\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"USP Partner sorgt f\u00fcr frisch gekochte Ricola\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le partenaire USP fournit du Ricola fra\u00eechement cuisin\u00e9 - Organisateur","description":"Ricola Live-Marketing 2023 : Vivre de pr\u00e8s le processus de cuisson et de gaufrage. La qualit\u00e9 des mati\u00e8res premi\u00e8res et la transformation en point de mire.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","og_locale":"fr_FR","og_type":"article","og_title":"USP Partner sorgt f\u00fcr frisch gekochte Ricola - Organisator","og_description":"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2022-12-13T12:59:12+00:00","article_modified_time":"2024-11-19T13:02:19+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"USP Partner sorgt f\u00fcr frisch gekochte Ricola","datePublished":"2022-12-13T12:59:12+00:00","dateModified":"2024-11-19T13:02:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/"},"wordCount":191,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg","keywords":["Ricola"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","url":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","name":"Le partenaire USP fournit du Ricola fra\u00eechement cuisin\u00e9 - Organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg","datePublished":"2022-12-13T12:59:12+00:00","dateModified":"2024-11-19T13:02:19+00:00","description":"Ricola Live-Marketing 2023 : Vivre de pr\u00e8s le processus de cuisson et de gaufrage. La qualit\u00e9 des mati\u00e8res premi\u00e8res et la transformation en point de mire.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"USP Partner sorgt f\u00fcr frisch gekochte Ricola"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/fr\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/18260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=18260"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/18260\/revisions"}],"predecessor-version":[{"id":33540,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/18260\/revisions\/33540"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=18260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=18260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=18260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}