{"id":18584,"date":"2023-01-24T13:28:36","date_gmt":"2023-01-24T12:28:36","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=192622"},"modified":"2024-11-19T07:30:36","modified_gmt":"2024-11-19T06:30:36","slug":"stuiq-erfindet-berry","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-01-24\/stuiq-erfindet-berry\/","title":{"rendered":"Stuiq invente le \"berry"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-192623 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Header_low.jpg\" alt=\"Berry\" width=\"1200\" height=\"617\" \/>La nouvelle marque \"Berry\" repr\u00e9sente la transformation de deux entreprises, de deux mod\u00e8les de valeurs et de deux cultures qui se donnent pour mission de cr\u00e9er des espaces de travail modernes d'aujourd'hui. Le New Work est bien plus qu'un espace bien am\u00e9nag\u00e9. L'avenir du travail exige de nous de nouvelles formes de collaboration - moins de quotidien, plus d'exp\u00e9rience.<\/p>\r\n<p>Stuiq d\u00e9veloppe l'image de marque dans son ensemble gr\u00e2ce \u00e0 son approche holistique et est responsable du positionnement, du naming, du branding et de la communication de sensibilisation. La cocr\u00e9ation avec le client est un facteur de r\u00e9ussite essentiel. \"Un rebranding est un processus passionnant et intense. D'autant plus lorsqu'il s'agit de concilier trois entreprises\", explique Patrick Waldis, CEO de Berry. \"Pour cela, il faut de l'exp\u00e9rience, du savoir-faire, beaucoup d'inspiration et des personnes qui voient des possibilit\u00e9s et non des barri\u00e8res. Des personnes courageuses et capables de susciter l'enthousiasme\".<\/p>\r\n<p><\/p>\r\n<p>La marque fra\u00eeche conf\u00e8re l'esprit Berry \u00e0 80 collaborateurs \u00e0 Zurich et Lucerne. Comment Berry se positionne-t-elle ? \"Color\u00e9, moderne et jamais ennuyeux. Et ce, \u00e0 tous points de vue\", explique Anna Kindlimann, la CD de Stuiq. Pour cela, huit combinaisons de couleurs de logo et d'arri\u00e8re-plans ont \u00e9t\u00e9 cr\u00e9\u00e9es, qui peuvent \u00eatre utilis\u00e9es de mani\u00e8re polyvalente en termes de communication.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-192626\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Merchandise_3.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/><\/p>\r\n<p>Stuiq a annonc\u00e9 la transformation avant m\u00eame le lancement de la nouvelle marque afin de susciter l'attention et le suspense. Pendant tout le processus de changement, Stuiq a \u00e9galement suivi de pr\u00e8s la communication interne. Selon l'agence, la pr\u00e9sentation et le sentiment de marque offrent les meilleures conditions pour une \"love brand\". C'est pourquoi de nombreuses surprises et des produits de mode et de style de vie ont \u00e9t\u00e9 cr\u00e9\u00e9s afin que Berry soit \"port\u00e9e\" partout et qu'elle d\u00e9clenche une exp\u00e9rience \u00e0 tous les points de contact.<img class=\"aligncenter size-full wp-image-192624\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Merchandise_1-1.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/> <img class=\"aligncenter size-full wp-image-192625\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Merchandise_2.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Die neue Marke \u00abBerry\u00bb steht f\u00fcr die Transformation zweier Unternehmen, Wertemodelle und Kulturen, die es sich zur Aufgabe machen, moderne Workspaces von heute zu kreieren. New Work ist dabei mehr als nur ein sch\u00f6n gestalteter Raum. Die Zukunft der Arbeit verlangt von uns neue Formen der Zusammenarbeit \u2013 weniger Alltag, mehr Erlebnis. Stuiq entwickelt den [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Berry","_yoast_wpseo_metadesc":"Berry: Neuer Markenauftritt f\u00fcr moderne Workspaces. Stuiq entwickelt Branding und Kommunikationsstrategie. Jetzt entdecken!","articlekey":"","footnotes":""},"categories":[29],"tags":[3596],"class_list":["post-18584","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-stuiq"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stuiq erfindet \u00abBerry\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Berry: Neuer Markenauftritt f\u00fcr moderne Workspaces. 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