{"id":18668,"date":"2023-01-31T10:27:54","date_gmt":"2023-01-31T09:27:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=192851"},"modified":"2024-11-19T06:40:45","modified_gmt":"2024-11-19T05:40:45","slug":"das-sind-die-beliebtesten-marken-der-schweizer-bevoelkerung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-01-31\/das-sind-die-beliebtesten-marken-der-schweizer-bevoelkerung\/","title":{"rendered":"Voici les marques pr\u00e9f\u00e9r\u00e9es de la population suisse"},"content":{"rendered":"<figure id=\"attachment_192854\" class=\"wp-caption alignnone\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-192854\"><img class=\"alignnone wp-image-192854 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Top-Marken.jpg\" alt=\"Indicateur de marque\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-192854\" class=\"wp-caption-text\">De plus en plus de marques tech font leur entr\u00e9e dans le classement. Image : Dima Solomin, Unsplash.<\/figcaption>\r\n<\/figure>\r\n<p>Migros, Coop et La Poste font partie du top 10 des marques pr\u00e9f\u00e9r\u00e9es de la population suisse. Le classement est de plus en plus domin\u00e9 par les grandes marques num\u00e9riques comme WhatsApp, Google ou Youtube. C'est ce que montre le \"Brand Indicator Switzerland\" 2023 publi\u00e9 par Frank Bodin, deeptrue, PRfact et furrerhugi.<\/p>\r\n<h3>Voici les r\u00e9sultats<\/h3>\r\n<p>WhatsApp, Migros, Google, Coop et Youtube - voici les cinq marques les plus appr\u00e9ci\u00e9es par la population suisse. En g\u00e9n\u00e9ral, les marques suisses du commerce de d\u00e9tail et les g\u00e9ants am\u00e9ricains de la technologie sont bien accueillis, comme le montre l'enqu\u00eate actuelle du \"Brand Indicator Switzerland\" 2023 aupr\u00e8s des Suisses et des Suissesses. Les plus grands gagnants sont coop.ch, Twint et Denner. Il est toutefois difficile de comparer directement les marques du top 100 avec le classement de l'ann\u00e9e derni\u00e8re, car certaines nouvelles marques ont \u00e9t\u00e9 int\u00e9gr\u00e9es dans l'enqu\u00eate.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-192852\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Top-Marken-Brand.jpg\" alt=\"\" width=\"1200\" height=\"471\" \/><\/p>\r\n<p>Un coup d'\u0153il sur des secteurs s\u00e9lectionn\u00e9s montre que pour les banques, Post Finance est la marque la plus appr\u00e9ci\u00e9e. Pour les syst\u00e8mes de paiement, Mastercard et Twint sont pratiquement \u00e0 \u00e9galit\u00e9 en t\u00eate. Et parmi les marques automobiles, BMW s'impose devant VW et Audi. En ce qui concerne les m\u00e9dias, on remarque que l'engouement pour YouTube et Netflix a quelque peu diminu\u00e9. En Suisse al\u00e9manique, SRF et Netflix sont presque au coude \u00e0 coude.<\/p>\r\n<p>Les plus grands perdants sont des marques traditionnelles suisses populaires comme SRF (de 12 \u00e0 42), Ovomaltine (de 18 \u00e0 37), Rivella (de 22 \u00e0 56), Chocolat Frey (de 26 \u00e0 62), K\u00e4gi (de 29 \u00e0 60), Swiss (de 33 \u00e0 65) ou Swisscom (de 34 \u00e0 68). 70% des 100 premi\u00e8res marques sont des marques suisses. Swatch, Nestl\u00e9 ou Hero, mais aussi Nike, Coca-Cola ou McDonalds n'ont pas r\u00e9ussi \u00e0 se hisser parmi les 100 premi\u00e8res marques.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-192853\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Brand-Top-100.jpg\" alt=\"\" width=\"1200\" height=\"625\" \/><\/p>\r\n<p>La comparaison entre les jeunes (moins de 30 ans) et l'ensemble de la population est r\u00e9v\u00e9latrice : 6 des 10 premi\u00e8res marques sont num\u00e9riques et, avec l'iPhone, Netflix, Spotify, Apple, Microsoft, Instagram, d'autres marques num\u00e9riques viennent s'ajouter aux 25 premi\u00e8res marques, qui, dans l'ensemble de la population, sont toutes rel\u00e9gu\u00e9es au dernier rang, voire absentes du top 100. Alors que 70% des marques suisses figurent dans le classement de l'ensemble de la population, cette proportion tombe \u00e0 50% chez les jeunes. Il est frappant de constater que Coop a d\u00e9pass\u00e9 Migros chez les jeunes et est la marque suisse la plus attractive. Twint et La Poste ont \u00e9galement fait leur entr\u00e9e dans le top 10.<\/p>\r\n<h3>Les marques du futur<\/h3>\r\n<p>Les marques du futur sont Google, WhatsApp, Coop y compris Supercard, Youtube et Twint. C'est le r\u00e9sultat de l'enqu\u00eate \"Brand Indicator Switzerland\" men\u00e9e aupr\u00e8s des Influencial Opinion Leaders (IOP), les faiseurs d'opinion de Suisse. Ceux-ci sont toujours un peu en avance sur leur temps, influencent leurs followers et cr\u00e9ent des tendances. Migros perd encore plus de terrain chez les IOP que chez les jeunes - et se retrouve \u00e0 la 24e place, encore derri\u00e8re Lidl, Denner, Prix Garantie, Coop City et coop.ch.<\/p>\r\n<p>Pour plus d'informations, voir <a href=\"https:\/\/www.brandindicator.ch\/de\" rel=\"noopener\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Migros, Coop und Die Post geh\u00f6ren zu den Top 10-Marken der Schweizer Bev\u00f6lkerung. Das Ranking wird dabei mehr und mehr von den grossen digitalen Marken wie WhatsApp, Google oder Youtube dominiert. Das zeigt der von Frank Bodin, deeptrue, PRfact und furrerhugi publizierte \u00abBrand Indicator Switzerland\u00bb 2023. Das sind die Ergebnisse WhatsApp, Migros, Google, Coop und [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brand Indicator","_yoast_wpseo_metadesc":"Schweizer Top-Marken 2023: WhatsApp, Migros, Google, Coop und Youtube. Digitale Marken und Detailhandel dominieren.","articlekey":"","footnotes":""},"categories":[29],"tags":[3602],"class_list":["post-18668","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brand-indicator-switzerland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das sind die beliebtesten Marken der Schweizer Bev\u00f6lkerung - Organisator<\/title>\n<meta name=\"description\" content=\"Schweizer Top-Marken 2023: WhatsApp, Migros, Google, Coop und Youtube. 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