{"id":18728,"date":"2023-02-06T11:17:54","date_gmt":"2023-02-06T10:17:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=193094"},"modified":"2024-11-19T05:48:37","modified_gmt":"2024-11-19T04:48:37","slug":"gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/","title":{"rendered":"GfK : le commerce de d\u00e9tail suisse cl\u00f4turera l'ann\u00e9e 2022 sur une note n\u00e9gative"},"content":{"rendered":"<figure id=\"attachment_193096\" class=\"wp-caption alignnone\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-193096\"><img class=\"alignnone wp-image-193096 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/02\/Detailhandel-Unsplash.jpg\" alt=\"Moniteur de march\u00e9 GfK\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-193096\" class=\"wp-caption-text\">Image : Mike Petrucci ; Unsplash.<\/figcaption>\r\n<\/figure>\r\n<p>L'\u00e9tude GfK Markt Monitor sur le commerce de d\u00e9tail suisse pr\u00e9voit un recul de 2,9% pour l'ann\u00e9e 2022. Le non-alimentaire enregistre un recul de 1,7% et l'alimentaire\/near-food un recul un peu plus marqu\u00e9 de 3,7%. Par rapport au r\u00e9sultat d'avant la pand\u00e9mie, le commerce de d\u00e9tail suisse affiche une nette hausse de 5% \u00e0 la fin d\u00e9cembre 2022.<\/p>\r\n<p>Les influences li\u00e9es \u00e0 la pand\u00e9mie pour les magasins et les produits de consommation non courante ont un impact moins important sur le r\u00e9sultat non alimentaire du GfK Markt Monitor au 4e trimestre 2022 qu'au trimestre pr\u00e9c\u00e9dent et l'aplatissement se poursuit. De nouveaux facteurs d'influence comme la crise \u00e9nerg\u00e9tique, la guerre en Ukraine, la prise de conscience de la durabilit\u00e9 ou encore le rench\u00e9rissement sont venus s'ajouter. Les Suisses et les Suissesses<br \/>\r\nLes Suisses d\u00e9pensent dans tous les domaines, mais on observe une r\u00e9ticence de la demande pour les tr\u00e8s gros investissements. Sur le march\u00e9 de la mode, la reprise se poursuit dans tous les domaines. S'habiller avec les nouvelles tendances pour le bureau, les loisirs et surtout aussi pour les<br \/>\r\nLe d\u00e9part en vacances se poursuit. Malgr\u00e9 tout, le niveau d'avant Corona est loin d'\u00eatre atteint.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-193095\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/02\/GfK-detailhandel.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/><\/p>\r\n<h3>Peu de demande pour les \u00e9quipements de sports d'hiver<\/h3>\r\n<p>Loisirs \u00e9volue \u00e9galement positivement en fin d'ann\u00e9e. Cela s'explique principalement par la reprise continue dans le domaine des voyages et des bagages. Selon une enqu\u00eate sur les jouets, les consommateurs pr\u00e9voyaient de consacrer un budget plus important aux cadeaux de No\u00ebl. Maintenant, ce chiffre d'affaires est finalement clairement inf\u00e9rieur \u00e0 celui de l'ann\u00e9e pr\u00e9c\u00e9dente, notamment parce que des chiffres d'affaires \u00e9norm\u00e9ment \u00e9lev\u00e9s ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s au 4e trimestre 2021, ce qui rend la pr\u00e9vision de l'ann\u00e9e pr\u00e9c\u00e9dente tr\u00e8s \u00e9lev\u00e9e. Le sport \u00e9volue plut\u00f4t \u00e0 plat. Pour les appareils de fitness, les pr\u00e9visions \u00e9lev\u00e9es ne peuvent pas \u00eatre atteintes et le manque de chutes de neige entra\u00eene une baisse de la demande pour les articles de sports d'hiver. En revanche, la cat\u00e9gorie football a profit\u00e9 au 4e trimestre de la Coupe du monde de football 2022.<\/p>\r\n<h3>Le bois de chauffage a le vent en poupe<\/h3>\r\n<p>En revanche, le march\u00e9 de l'ameublement et le bricolage sont en grande partie en recul. En raison des incertitudes li\u00e9es \u00e0 l'\u00e9nergie, les groupes de produits tels que le bois de chauffage, les compresseurs\/g\u00e9n\u00e9rateurs et les installations solaires connaissent une demande plus forte dans le secteur du bricolage. Sur<br \/>\r\nAu 4e trimestre, ce sont surtout les illuminations de No\u00ebl et les feux d'artifice qui sont en recul. L'\u00e9lectronique grand public est \u00e9galement en baisse. Cela s'explique toujours par des stocks tr\u00e8s pleins et par l'intensification de la pression sur les prix d\u00e9j\u00e0 \u00e9lev\u00e9e, en particulier pour les produits haut de gamme.<\/p>\r\n<p>Au 4e trimestre 2022, le mois de novembre a pour la premi\u00e8re fois \u00e9t\u00e9 plus performant que le mois de d\u00e9cembre, en comparaison avec les m\u00eames mois de l'ann\u00e9e pr\u00e9c\u00e9dente.<br \/>\r\nLes achats en ligne restent constamment tr\u00e8s en vogue, les \u00e9normes taux de croissance des derni\u00e8res ann\u00e9es sont inatteignables pour 2022 et le march\u00e9 en ligne stagne juste en dessous de l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Der GfK Markt Monitor Schweizer Detailhandel schliesst das Jahr 2022 r\u00fcckl\u00e4ufig mit einem Minus von 2.9 Prozent. Nonfood verzeichnet einen R\u00fcckgang von Minus 1.7 Prozent und Food-\/ Nearfood verl\u00e4uft etwas st\u00e4rker r\u00fcckl\u00e4ufig mit Minus 3.7 Prozent. Verglichen mit dem Ergebnis vor der Pandemie steht der Schweizer Detailhandel per Ende Dezember 2022 bei einem deutlichen Plus [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"GfK Markt Monitor","_yoast_wpseo_metadesc":"GfK Markt Monitor: Schweizer Detailhandel 2022 mit -2.9%. Nonfood -1.7%, Food\/Nearfood -3.7%. Online-Shopping stagniert.","articlekey":"","footnotes":""},"categories":[29],"tags":[3610],"class_list":["post-18728","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gfk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus - Organisator<\/title>\n<meta name=\"description\" content=\"GfK Markt Monitor: Schweizer Detailhandel 2022 mit -2.9%. Nonfood -1.7%, Food\/Nearfood -3.7%. Online-Shopping stagniert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus - Organisator\" \/>\n<meta property=\"og:description\" content=\"GfK Markt Monitor: Schweizer Detailhandel 2022 mit -2.9%. Nonfood -1.7%, Food\/Nearfood -3.7%. Online-Shopping stagniert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-06T10:17:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T04:48:37+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus\",\"datePublished\":\"2023-02-06T10:17:54+00:00\",\"dateModified\":\"2024-11-19T04:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Detailhandel-Unsplash.jpg\",\"keywords\":[\"Gfk\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/\",\"name\":\"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Detailhandel-Unsplash.jpg\",\"datePublished\":\"2023-02-06T10:17:54+00:00\",\"dateModified\":\"2024-11-19T04:48:37+00:00\",\"description\":\"GfK Markt Monitor: Schweizer Detailhandel 2022 mit -2.9%. Nonfood -1.7%, Food\\\/Nearfood -3.7%. Online-Shopping stagniert.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Detailhandel-Unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Detailhandel-Unsplash.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-02-06\\\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GfK : le commerce de d\u00e9tail suisse cl\u00f4turera l'ann\u00e9e 2022 sur une note n\u00e9gative - Organisateur","description":"GfK Markt Monitor : le commerce de d\u00e9tail suisse en 2022 avec -2.9%. Nonfood -1.7%, Food\/Nearfood -3.7%. Les achats en ligne stagnent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/","og_locale":"fr_FR","og_type":"article","og_title":"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus - Organisator","og_description":"GfK Markt Monitor: Schweizer Detailhandel 2022 mit -2.9%. Nonfood -1.7%, Food\/Nearfood -3.7%. Online-Shopping stagniert.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2023-02-06T10:17:54+00:00","article_modified_time":"2024-11-19T04:48:37+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus","datePublished":"2023-02-06T10:17:54+00:00","dateModified":"2024-11-19T04:48:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/"},"wordCount":424,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/02\/Detailhandel-Unsplash.jpg","keywords":["Gfk"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/","url":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/","name":"GfK : le commerce de d\u00e9tail suisse cl\u00f4turera l'ann\u00e9e 2022 sur une note n\u00e9gative - Organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/02\/Detailhandel-Unsplash.jpg","datePublished":"2023-02-06T10:17:54+00:00","dateModified":"2024-11-19T04:48:37+00:00","description":"GfK Markt Monitor : le commerce de d\u00e9tail suisse en 2022 avec -2.9%. Nonfood -1.7%, Food\/Nearfood -3.7%. Les achats en ligne stagnent.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/02\/Detailhandel-Unsplash.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/02\/Detailhandel-Unsplash.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2023-02-06\/gfk-schweizer-detailhandel-schliesst-2022-mit-einem-minus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"GfK: Schweizer Detailhandel schliesst 2022 mit einem Minus"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/fr\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/18728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=18728"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/18728\/revisions"}],"predecessor-version":[{"id":33405,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/18728\/revisions\/33405"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=18728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=18728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=18728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}