{"id":18852,"date":"2023-02-17T11:20:12","date_gmt":"2023-02-17T10:20:12","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=18852"},"modified":"2023-02-17T11:20:12","modified_gmt":"2023-02-17T10:20:12","slug":"buchtipp-whatsapp-business-fuer-kmu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/weiterbildung\/2023-02-17\/buchtipp-whatsapp-business-fuer-kmu\/","title":{"rendered":"Livre conseill\u00e9 : WhatsApp Business pour les PME"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18853\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/02\/Buchtipp-WhatsApp-Business-fuer-KMU_Organisator.jpg\" alt=\"\" width=\"680\" height=\"962\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/02\/Buchtipp-WhatsApp-Business-fuer-KMU_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/02\/Buchtipp-WhatsApp-Business-fuer-KMU_Organisator-8x12.jpg 8w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/02\/Buchtipp-WhatsApp-Business-fuer-KMU_Organisator-212x300.jpg 212w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/02\/Buchtipp-WhatsApp-Business-fuer-KMU_Organisator-247x350.jpg 247w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/02\/Buchtipp-WhatsApp-Business-fuer-KMU_Organisator-565x800.jpg 565w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>Les services de messagerie comme WhatsApp font partie des applications les plus utilis\u00e9es en Allemagne, en Autriche et en Suisse - 7,3 millions de Suisses utilisent WhatsApp. Chaque minute de libre est consacr\u00e9e \u00e0 l'utilisation du smartphone pour voir ce que les amis et les membres de la famille \u00e9crivent. Les jeunes ne sont pas les seuls \u00e0 communiquer ainsi. Des \u00e9tudes r\u00e9centes montrent que chaque tranche d'\u00e2ge a conquis les services de messagerie.<\/p>\n<p>Il est surprenant que, malgr\u00e9 cette forte p\u00e9n\u00e9tration du march\u00e9, tant d'entreprises n'aient pas encore envisag\u00e9 d'utiliser ce canal ! Les domaines dans lesquels WhatsApp a d\u00e9j\u00e0 fait ses preuves sont les suivants :<\/p>\n<ul>\n<li>Service client\u00e8le - Aide rapide<\/li>\n<li>Vente - Transmettre des commandes simples (sans PC)<\/li>\n<li>Prise de rendez-vous - Une coordination simple<\/li>\n<li>Conseil - Envoyer des informations sur le produit<\/li>\n<li>Marketing - indication de promotions ou de rabais<\/li>\n<li>\u00c9v\u00e9nements - envoyer le billet et le plan de situation directement sur le smartphone et bien plus encore.<\/li>\n<\/ul>\n<p>Dans le pr\u00e9sent ouvrage, Rolf Limacher explique comment proc\u00e9der de mani\u00e8re structur\u00e9e pour exploiter ce potentiel. A l'aide de nombreux exemples, il montre comment des entreprises innovantes utilisent d\u00e9j\u00e0 avec succ\u00e8s ce canal direct vers la client\u00e8le.<\/p>\n<p>Il est important de savoir : Le potentiel des services de messagerie est loin d'\u00eatre \u00e9puis\u00e9. Tous \u00e9voluent constamment et \u00e9largissent l'\u00e9ventail de leurs fonctions. Et si une application ne devait plus avoir de succ\u00e8s, il y en aurait certainement d\u00e9j\u00e0 une nouvelle qui prendrait rapidement sa place. Cela signifie que les lecteurs de ce livre sont parfaitement positionn\u00e9s et peuvent utiliser leurs connaissances pour la nouvelle plate-forme.<\/p>\n<p><em>Le livre est <a href=\"https:\/\/www.bpx.ch\/produkt\/whatsapp-fuer-kmu\">disponible directement aupr\u00e8s de la maison d'\u00e9dition BPX<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Messenger-Dienste wie WhatsApp geh\u00f6ren zu den meistgenutzten Applikationen in Deutschland, \u00d6sterreich und der Schweiz &#8211; 7,3 Millionen Schweizer nutzen WhatsApp. Jede freie Minute wird das Smartphone genutzt, um zu schauen, was Freunde und Familienmitglieder schreiben. Nicht nur die Jungen kommunizieren so. Aktuelle Studien zeigen, dass jede Altersgruppe die Messenger-Dienste f\u00fcr sich erobert hat. Verwunderlich ist, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"WhatsApp","_yoast_wpseo_metadesc":"Ein neues Buch liefert 24 Best Practice Beispiele, wie sich WhatsApp f\u00fcr Marketing, Verkauf, Kundendienst & Support nutzen l\u00e4sst.","articlekey":"","footnotes":""},"categories":[30],"tags":[95,339,3623],"class_list":["post-18852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weiterbildung","tag-buchtipps","tag-marketing","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buchtipp: WhatsApp Business f\u00fcr KMU - Organisator<\/title>\n<meta name=\"description\" content=\"Ein neues Buch liefert 24 Best Practice Beispiele, wie sich WhatsApp f\u00fcr Marketing, Verkauf, Kundendienst &amp; 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