{"id":19178,"date":"2023-03-03T10:46:05","date_gmt":"2023-03-03T09:46:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194152"},"modified":"2024-11-18T10:44:04","modified_gmt":"2024-11-18T09:44:04","slug":"agap2-ueberarbeitet-employer-branding-konzept-mit-farner","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-03-03\/agap2-ueberarbeitet-employer-branding-konzept-mit-farner\/","title":{"rendered":"Agap2 revoit son concept d'employer branding avec Farner"},"content":{"rendered":"
\"Agap2\r\n
(Capture d'\u00e9cran : Agap2.com)<\/figcaption>\r\n<\/figure>\r\n

Agap2 Switzerland a approch\u00e9 Farner avec un constat simple : les talents sont de plus en plus difficiles \u00e0 recruter et la fid\u00e9lisation des collaborateurs actuels est devenue un v\u00e9ritable d\u00e9fi. Dans ce contexte, Agap2 dispose de nombreux avantages concurrentiels peu connus.<\/p>\r\n

Les \u00e9quipes de marque employeur de Farner ont rencontr\u00e9 des collaborateurs et des consultants afin d'identifier la personnalit\u00e9 d'Agap2 Switzerland et les \u00e9l\u00e9ments qui la distinguent. Parce que la s\u00e9curit\u00e9 de l'emploi et la diversit\u00e9 des t\u00e2ches propos\u00e9es sont au premier plan, Agap2 Switzerland a adopt\u00e9 le slogan \"Let's make work an adventure\", qui repose sur trois grandes valeurs : \"Relying on the match\", ou la promesse d'attribuer les projets en fonction des souhaits des collaborateurs. \"Providing variety\", ou la promesse d'offrir une v\u00e9ritable aventure professionnelle dans laquelle les collaborateurs peuvent grandir. Et \"Accelerating progress\", ou l'anticipation continue des besoins des clients pour les aider \u00e0 d\u00e9velopper des projets qui leur permettront de marquer l'avenir.<\/p>\r\n

Pour donner vie \u00e0 ces valeurs nouvellement identifi\u00e9es, un concept visuel a \u00e9t\u00e9 imagin\u00e9 et appliqu\u00e9 aux outils de communication internes et externes de la marque : un nouveau portail de carri\u00e8re sur le site web, une strat\u00e9gie d'activation via le r\u00e9seau professionnel LinkedIn de l'entreprise et un programme de newsletter interne pour tous les collaborateurs.<\/p>","protected":false},"excerpt":{"rendered":"

Agap2 Switzerland trat mit einer simplen Erkenntnis an Farner heran: Talente sind immer schwieriger zu rekrutieren, und die Bindung der aktuellen Mitarbeitenden ist zu einer echten Herausforderung geworden. In diesem Kontext verf\u00fcgt Agap2 \u00fcber viele wenig bekannte Wettbewerbsvorteile. Die Employer-Branding- Teams von Farner haben sich mit Mitarbeitenden und Berater:innen getroffen, um die Pers\u00f6nlichkeit von Agap2 [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Agap2 Switzerland","_yoast_wpseo_metadesc":"Agap2 Switzerland: Employer Branding mit neuem visuellen Konzept und Karriereportal. 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